Increasing Awareness of Gluten-Free Food Products Drives Global Flour Market.

Flour, a fine coarse powder processed from agricultural crops such as rye, wheat, maize, and rice, is paramount to the global food industry. The flour market is directly influenced by the growing processed food industry. Flour is widely used as a base product in a variety of food products, such as biscuits, noodles and pasta, wafers, crackers, and bread and bakery products. Recent years have seen a notable expansion of the global flour market in terms of increased global demand and production capacity.

 

The constantly changing customer preference, increased health concerns related to high-protein flours, rising urbanization, and per-capita income of the global population are significant market trends shaping the current state of the global flour market. Based on these trends, Transparency Market Research expects the global flour market to grow at a CAGR of 3.8% between 2014 and 2020 and reach US$245.82 billion by 2020.

 

 

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Flours are used as principal ingredients for processing breads and bakery items, fast food items, wafers, and corn-based coating in fried food products. Particularly, the rise in consumption of bread and bakery products and ready-to-eat (RTE) products in developing economies is driving the global flour market. In terms of volume, the market size is expected to reach 183,100.0 kilo tons in the next five years, states Transparency Market Research in its study on the global flour market. 

 

Growing Consumer Preference for Gluten-Free Food Products Driving Demand 

 

The rising health concern regarding high-protein flour provides an opportunity for flour millers to promote  gluten-free, low-protein variants of flours. The market for gluten-free products includes products such as breakfast cereals, gluten-free flour, snacks, and bakery products, among others.

 

Considering that the demand for gluten-free variants of flour such as corn flour, soya flour, maize flour and rice flour is significant in the global market, gluten-free food products are set to rise in the 2014-2020 forecast period. The rising consumer awareness about low-protein, gluten-free food items is driving the consumption of non-wheat flours among consumers.  

 

 

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Demand for gluten-free food items is also high due to the rising prevalence of gluten-related disorders among people across the globe. Individuals suffering from celiac disease are not permitted to consume food containing wheat protein. Growing incidence of celiac disease and gluten sensitivity is the major factor driving the global market for gluten-free products. The conviction that a gluten-free product is healthier for consumption is the key motivation for people to consume these food products. Easy availability in supermarkets, retail chains, and food malls has also led to the adoption of gluten-free food products on a wider scale. 

 

In Whole Foods Market stores, gluten-free food products are extremely popular as they are rapidly being consumed by health-conscious people. 

 

Similarly, worldwide, gluten-free products are now widely sold in ‘natural foods’ sections at supermarkets, which consumers typically associate with healthier food products.

 

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