Market Research Industry Today

How Is the Shift Toward Mobile-First Platforms Driving Growth in the Online Gambling Market?

Technology capabilities increased as regulatory changes, higher smartphone and internet penetration, and e-sports and sports betting contributed to this trend.
Published 22 January 2026

The global Online Gambling Market was valued at USD 93.0 Billion in 2024 and is projected to reach USD 172.8 Billion by 2033, growing at a CAGR of 7.1% during the forecast period 2025-2033. The online gambling market share is largely driven by the penetration of smartphones and the internet in a wider population, giving users easier access to online betting sites.

Study Assumption Years

  • Base Year: 2024
  • Historical Year/Period: 2019-2024
  • Forecast Year/Period: 2025-2033

Online Gambling Market Key Takeaways

  • Current Market Size: USD 93.0 Billion in 2024
  • CAGR: 7.1%
  • Forecast Period: 2025-2033
  • Europe dominates with over 49.1% market share in 2024.
  • The desktop segment leads market share with approximately 64.0% in 2024.
  • Sports betting accounts for around 51.5% of the market share in 2024.
  • Advances in technologies like VR, AR, AI, and blockchain are key market drivers.
  • Regulatory legalization, particularly in North America and Latin America, boosts market expansion.

Market Growth Factors

To develop new technology that improves the user experience is one of the key things that drives the online gambling market. The development of mobile gaming platforms, gaming software and security applications is driving the market growth. AR and VR revenue was around 12 Billion US dollars in 2020 and in 2024, AR and VR revenue is expected to reach 72.8 Billion US dollars. There is strong demand and growth in the industry. Blockchain and cryptocurrencies offer new security avenues in the field.

Another factor in online gambling's growth is its accessibility, with gambling being available anytime or anywhere. As of 2022, there are 5.3 billion internet users globally; with increasing smartphone usage, the growing popularity of mobile apps, games like lottery and gambling are focused on being available on mobile phones. This allows players to play lottery games conveniently and reach customers who would not otherwise visit casinos.

This is increasingly due to regulatory changes and legalization. As the potential for online gambling businesses to yield tax revenues increases, many governments are taking steps to recognize online gambling as a legal activity. In 2018, the U.S. Supreme Court decided about states legalizing sports betting resulting in a regime creation. This regime regulates the industry. This regime decreases illegal gambling. This regime legitimizes the industry. This regime creates international market opportunities.

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Market Segmentation

Analysis by Game Type:

  • Sports Betting: Football, Horse Racing, E-Sports, Others
  • Casino: Live Casino, Baccarat, Blackjack, Poker, Slots, Others
  • Others

Sports betting focuses on bets that people place upon sporting events such as football, basketball, and horse racing. The features include live betting, event coverage, odds comparisons, competitive pricing, real-time data, and live streaming for users.

Analysis by Device:

  • Desktop
  • Mobile
  • Others

Desktop targets players on computers and laptops having larger screens and stable internet connections; therefore, it is more suited to playing games requiring greater immersion, like poker. Businesses invest in desktop graphics and software, and integrate with mobile for convenience.

Regional Insights

Consumer demand and favorable regulation cause Europe to be the largest online gambling market. Market shares exceed 49.1% in 2024. Europe's online gambling gross win in 2022 totaled EUR 29.3 billion (USD 30.4 billion). The UK Gambling Commission's Gambling Act 2005 mandates in favor of accessible, fair and regulated online gambling.

Recent Developments & News

  • July 2024: The New Zealand government outlined regulations on online casinos focusing on harm minimization, tax revenue support, and player protection.
  • September 2023: Betsson AB obtained a license for the Serbian regulated market and launched its Rizk online casino, expanding in Central and Eastern Europe and Central Asia.
  • August 2023: 888AFRICA acquired BetLion, expanding its presence in Africa with licenses in Kenya, Zambia, and the Democratic Republic of Congo.
  • June 2023: Inspired Entertainment, Inc. extended its contract with bet365 to provide Virtual Sports games, retaining a key content provider status.

Key Players

  • Bet 365 Group Ltd.
  • Betsson AB
  • Caesars Entertainment
  • Entain plc
  • Evoke plc
  • Flutter Entertainment Plc
  • Playtech plc
  • Rush Street Interactive
  • Scientific Games
  • Sportech PLC
  • William Hill

Customization Note:

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

Top 10 Online Gambling Companies

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