Hip Thrust Machine Market Expected to Hit 6.5 USD Billion by 2032, Growing at 6.13% CAGR Amid Rising Gym Trends

Exploring the Hip Thrust Machine Market Overview

hip thrust machine Market Size was estimated at 3.81 (USD Billion) in 2023. The Hip Thrust Machine Market Industry is expected to grow from 4.04(USD Billion) in 2024 to 6.5 (USD Billion) by 2032. The hip thrust machine Market CAGR (growth rate) is expected to be around 6.13% during the forecast period (2024 - 2032).

The hip thrust machine market has emerged as a prominent segment within the global fitness equipment industry, driven by growing awareness about lower body strength training and functional fitness. This specialized equipment, designed primarily to isolate and strengthen the gluteal muscles, has transitioned from niche athletic training centers to mainstream gyms and even home fitness setups.

Over the past decade, hip thrust machines have gained remarkable traction among fitness enthusiasts, rehabilitation professionals, and sports trainers who recognize their role in enhancing posture, athletic performance, and overall lower body strength.

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Key Companies in the hip thrust machine Market Include:

BodySolid

Rogue Fitness

Titan Fitness

Legend Fitness

Hammer Strength

Prime Fitness

EliteFTS

Sorinex

Westside Barbell

Power Systems

Ivanko Barbell

Fringe Sport

Bells of Steel

Rep Fitness

Market Dynamics

The dynamics of the hip thrust machine market are shaped by an interplay of consumer trends, product innovation, and shifting cultural attitudes toward fitness. Traditionally, strength training focused heavily on upper body development, but recent years have witnessed a shift in consumer priorities toward balanced physique and functional strength. Glute training, once overlooked, is now central to workout programs for both men and women. This change in focus is a significant market driver, prompting both established fitness equipment brands and emerging manufacturers to invest in product development and marketing of hip thrust machines.

Moreover, the rise of digital fitness culture—powered by social media influencers, fitness YouTube channels, and online coaching—has amplified demand for specialized equipment like hip thrust machines. Fitness influencers frequently highlight glute training techniques, making hip thrust machines a staple in trending workout routines. As a result, the market is not just expanding geographically but also diversifying in terms of consumer segments, catering to commercial gyms, boutique fitness studios, physiotherapy centers, and increasingly, home users.

Drivers Fueling Market Growth

Several drivers are fueling the growth of the hip thrust machine market. Firstly, the growing awareness about lower body strength and its benefits, including improved posture, reduced back pain, and enhanced athletic performance, has significantly boosted demand. Secondly, the shift toward home fitness—accelerated by the global pandemic—has created an opportunity for compact, user-friendly, and affordable hip thrust machines tailored to personal use.

Another important driver is the rise in female participation in strength training. Traditionally male-dominated, weightlifting and resistance training are now widely embraced by women, driven by a cultural shift toward functional strength and body confidence. This demographic shift has prompted manufacturers to design ergonomically optimized machines that cater to a broader range of body types and fitness levels.

Additionally, the integration of hip thrust exercises into rehabilitation and sports training has expanded the market beyond recreational fitness. Physiotherapists and sports trainers increasingly recommend hip thrust machines for injury prevention, muscle activation, and recovery programs, further solidifying the machine’s place in professional training environments.

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Technological Advancements and Innovation

Innovation plays a pivotal role in the evolution of the hip thrust machine market. Modern machines are far from the simple padded benches of the past. Leading manufacturers are incorporating advanced features such as adjustable resistance mechanisms, digital performance tracking, and modular designs that combine hip thrust functionality with other lower body exercises.

For instance, some machines are now equipped with resistance bands or hydraulic systems that allow users to fine-tune resistance, providing safer and more controlled movement. Digital integration is another notable trend: smart hip thrust machines with sensors can track repetitions, resistance levels, and even suggest training programs via companion mobile applications. Such technological advancements not only enhance user experience but also address safety concerns and help users optimize their workouts.

Market Segmentations

The hip thrust machine market can be segmented in several ways to better understand its structure and potential growth areas. By type, the market includes plate-loaded machines, resistance band-supported machines, and adjustable hydraulic models. Each type appeals to different user preferences and budgets.

By end user, the market is segmented into commercial gyms, home users, sports training facilities, and rehabilitation centers. Commercial gyms remain the largest segment, but the home fitness market is growing rapidly thanks to compact and affordable product options.

Geographically, the market is divided into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa. North America and Europe currently lead the market due to strong fitness cultures and higher disposable incomes, but the Asia Pacific region is witnessing rapid growth as urbanization and health consciousness rise.

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Challenges and Market Constraints

Despite promising growth, the hip thrust machine market faces challenges and constraints. One significant barrier is cost: high-quality machines can be expensive, limiting accessibility for smaller gyms or budget-conscious home users. Even with the growing number of affordable models, price sensitivity remains a critical concern, especially in developing markets.

Space constraints are another challenge, particularly for home users. While manufacturers have made strides in creating foldable and compact designs, many consumers still hesitate to invest in dedicated hip thrust machines due to limited workout space.

Moreover, competition from alternative training methods, such as free weight hip thrusts using barbells or resistance bands, poses a constraint. Many users and trainers prefer these cost-effective, space-saving alternatives despite the ergonomic advantages of dedicated machines.

Future Outlook

Looking ahead, the hip thrust machine market is poised for sustained growth driven by several key trends. Increasing awareness about the importance of glute training for functional strength, injury prevention, and aesthetics will continue to expand the consumer base. Technological innovation, including smart tracking features and ergonomic enhancements, will further elevate product appeal and user engagement.

In emerging markets, rising disposable incomes and a growing fitness culture present significant opportunities for market expansion. Manufacturers focusing on compact, multifunctional designs and affordable pricing strategies are likely to capture these new segments.

Ultimately, the future of the hip thrust machine market lies in balancing innovation with accessibility—delivering advanced features that enhance workout effectiveness while keeping products affordable and space-efficient. As health and fitness continue to evolve from trends into lifestyles, hip thrust machines are set to remain an integral part of modern strength training worldwide.

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