Herbal Tea Market to Grow at a CAGR of 6.1%, Rising from USD 4.15 Billion in 2024 to USD 6.18 Billion by 2031

United States of America – November 6, 2025 – According to The Insight Partners, the herbal tea market size is projected to reach US$ 6.18 billion by 2031 from US$ 4.15 billion in 2024. The market is expected to register a CAGR of 6.1% during 2025–2031. The global herbal tea market is experiencing robust growth driven by evolving consumer preferences for healthier, natural beverages and increased focus on wellness lifestyles. This press release provides a comprehensive overview of the market, highlighting key trends, segmentation, leadership, and future outlook up to 2031.​

Unlocking Wellness: Herbal Tea Market Poised for Robust Growth

The herbal tea market is witnessing a transformation as consumers worldwide increasingly prioritize health, sustainability, and authentic flavors in their daily routines. With roots in ancient traditions and continued innovation, herbal tea offers a unique blend of wellness and enjoyment—making it a staple in modern households.​

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An Evolving Consumer Landscape

Herbal teas have become synonymous with natural wellness as more individuals seek alternatives to synthetically flavored beverages. Chamomile, peppermint, ginger, hibiscus, and various blends are among the most favored types, appreciated for their potential health benefits, soothing properties, and diverse flavors. The preference for organic and clean-label products is rising, reflecting a commitment to holistic well-being.​

Humanizing The Herbal Tea Experience

Each cup of herbal tea tells a story—of tradition, comfort, and discovery. Whether enjoyed as a gentle morning ritual or a relaxing pause in a busy day, herbal tea bridges cultures and generations. Modern brands are responding by blending ancient wisdom with innovative approaches, catering to every palate and need. It's more than a beverage; it's a lifestyle choice that nurtures the mind and body.

Market Segmentation—A World of Choice

• By Type: Chamomile, Peppermint, Ginger, Hibiscus, Blends
• By Form: Loose Tea, Tea Bags
• By Category: Organic, Conventional
• By Distribution Channel: Supermarkets, Hypermarkets, Convenience Stores, Online Retail

Consumers can explore a wide range of options, from single-origin herbal teas to functional blends designed for specific wellness goals. Loose teas offer aromatic richness, while convenient tea bags cater to on-the-go lifestyles.

Industry Leaders Shaping the Future

Several companies lead the global herbal tea market through innovation and quality:

• Universal Tea Company, Inc
• Harney & Sons Fine Teas
• The Hain Celestial Group Inc
• Donna McCafferty & Co LLC
• East West Tea Company, LLC
• Bigelow Tea
• Bird & Blend Tea Co.
• JADE LEAF, LLC
• Traditional Medicinals
• Tata Consumer Products Ltd

These market leaders are renowned for their commitment to natural ingredients, sustainable sourcing, and lifestyle-driven product lines. Their focus on research and wellness-oriented branding continues to influence market dynamics.

Global and Regional Market Insights

• Asia Pacific: Dominates the global herbal tea market, driven by deep-rooted tea cultures and expanding health awareness in countries like China and India. The region’s traditional practices, such as Ayurveda and Chinese medicine, play a pivotal role in herbal tea adoption.​
• North America: Shows strong growth prospects, fueled by a rising population of health-conscious individuals who prefer low-caffeine and organic beverages.​
• Europe: A mature market with strong cultural ties to herbal blends and sustained demand for clean-label and functional teas. Environmental consciousness and transparent sourcing are key factors shaping consumer choices.​

Growth in these regions is propelled by innovations in flavors, sustainable packaging, and expanding e-commerce channels. Retailers and direct-to-consumer brands are reaching wider audiences, making specialty teas accessible beyond traditional outlets.

Latest News & Innovations

Recent news highlights that the herbal tea market is integrating technology and sustainability to stay ahead. Digital platforms now offer personalized blends and subscription models, while packaging innovations reduce environmental impact. The evolving product mix includes teas tailored for gut health, stress relief, immunity boost, and cognitive performance.​

Research indicates a preference for products with specific health benefits, with artfully crafted blends gaining traction among younger consumers seeking both taste and wellness.

Herbal Tea Market Size, Share, Trends, and Forecast (By 2031)

• The market is expected to register consistent growth driven by health and wellness trends and innovations in tea blends.​
• Increasing consumer demand for caffeine-free, organic, and functional teas is a major driver.​
• Asia Pacific is the largest market, followed by rapid growth in North America and Europe.​
• Brands are expanding distribution through supermarkets, specialty stores, and robust online channels.​
• Sustainability and eco-friendly packaging are pivotal differentiators in product development.​
• Technological advancements are enabling customized flavors and direct-to-consumer models for enhanced engagement.​
• Major players consistently invest in new blends and natural formulations to appeal to diverse dietary needs.​

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Market Outlook

As the herbal tea market progresses toward 2031, its future is shaped by rising health awareness, environmental stewardship, and the intrinsic value of natural wellness. With key players at the forefront and global consumers embracing new ways of living, herbal teas journey is set to expand, offering more than just flavor—a genuine experience of harmony, health, and tradition.

With these dynamic trends and human-centric innovations, the herbal tea market stands out as a vibrant sector ready to meet the evolving needs of global and regionalional consumers.

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