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Hairbrush Market Size Anticipated to Reach USD 3.439 Billion by 2035 with 3.69% CAGR from 2025 to 2035, Driven by Demand for Sustainable, Versatile Grooming Tools

The global Hairbrush Market is projected to grow from USD 2.393 Billion in 2025 to USD 3.439 Billion by 2035 at a CAGR of 3.69%, supported by shifting consumer preferences toward eco-friendly materials, versatile brush types, and demand across hair types and styling needs.
Published 29 November 2025

The Hairbrush Market in Focus

The Hairbrush Market— a simple yet essential grooming tool — remains central to global personal care routines. According to recent analysis by Market Research Future (MRFR), the Hairbrush Market was valued at USD 2.308 Billion in 2024 and is expected to grow to USD 2.393 Billion in 2025, ultimately reaching USD 3.439 Billion by 2035, at a compound annual growth rate (CAGR) of 3.69% between 2025 and 2035.

This growth reflects evolving consumer behaviours, growing beauty and self‑care awareness, and a rising preference for diverse, high‑quality, and often eco‑conscious grooming tools.

What Segments Make Up the Market

According to MRFR’s segmentation structure, the Hairbrush Market is divided into several key categories, including material, bristle type, size, hair type suitability, functionality, and region.

  • By Material: Brushes made from plastic, metal, wood, ceramic, and natural fibers. Plastic continues to dominate due to affordability and ease of manufacturing, while wood (and other eco‑materials) is gaining popularity among environmentally conscious consumers.
  • By Bristle Type: Options include nylon, natural, synthetic, boar hair, and mixed bristles. Nylon remains the largest share owing to its versatility for different hair types and detangling capability. Boar hair and mixed bristle brushes — valued for their hair‑health benefits such as distributing natural oils — are emerging segments.
  • By Size: The market includes compact, standard, large, travel-size, and mini brushes. Travel-size and compact brushes are gaining ground, especially among mobile consumers and frequent travelers.
  • By Hair Type Suitability: Brushes designed for all hair types, straight hair, curly hair, fine hair, and thick hair — reflecting growing recognition that hair‑type specific tools improve grooming outcomes.
  • By Functionality: Includes brushes for detangling, smoothing, volumizing, styling, and anti-static benefits. Detangling remains dominant, but as styling awareness increases, smoothing and volumizing brushes are rising in popularity.

This segmentation allows manufacturers and retailers to tailor offerings for diverse consumer needs — from basic daily grooming to specialized hair‑care and styling.

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What’s Driving Growth

The steady growth of the Hairbrush Market is underpinned by several key dynamics:

  • Growing focus on hair care and personal grooming: As more consumers prioritize hair health and styling — influenced by beauty trends, social media, and wellness culture — demand for quality brushes has surged.
  • Sustainability and eco‑conscious consumer behaviour: Rising awareness around environmental impact has boosted interest in brushes made with wood, natural fibers, or mixed materials instead of conventional plastic.
  • Diverse hair types and styling needs: With global populations representing a variety of hair textures — straight, thick, curly, fine — there’s stronger demand for brushes designed for specific hair-care requirements.
  • Increased mobility and travel: Compact and travel‑size brushes are gaining popularity among consumers leading busy or mobile lifestyles, driving growth in smaller-size segments.
  • Rising disposable incomes and premiumization: As more consumers can afford higher-end hair accessories, demand for premium brushes with natural bristles or specialty functions (e.g. anti-static, volumizing) increases.
  • Salon and professional adoption: Though personal use remains dominant, salons and stylists continue to demand high-quality brushes for styling — contributing to growth in brush varieties and functionalities.

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Opportunities on the Horizon

Looking ahead, the Hairbrush Market presents several compelling opportunities:

  • Eco-friendly & sustainable materials: There’s increasing scope for manufacturers to expand product lines using wood, natural fibers, or biodegradable materials to appeal to environmentally conscious users.
  • Hair-type specific and specialty brushes: Custom brushes for curly, thick, or fine hair; detangling brushes designed to reduce breakage; and smoothing brushes for frizz‑prone hair — these tailored products can tap niche demand.
  • Travel & compact styling tools: As lifestyles become more mobile and global, compact travel brushes that deliver salon‑quality results are likely to see rising demand.
  • Functional innovation: Brushes with anti-static bristles, mixed-material handles (e.g., wood + (eco) plastic), or enhanced ergonomic design can attract premium consumers.
  • Regional expansion in emerging markets: Growth in personal care awareness, especially in rapidly urbanizing regions of Asia‑Pacific, MEA, and Latin America, offers significant room for market expansion.

Who’s Making the Brushes

Some of the well-known players profiled in MRFR’s analysis of the Hairbrush Market include Conair (US), Tangle Teezer (GB), Denman (GB), Mason Pearson (GB), Wet Brush (US), Revlon (US), Goody (US), Harry Josh Pro Tools (US), and Spornette (US).

These companies are increasingly innovating to match changing consumer tastes — offering brushes with varied materials, bristle types, sizes, and functionalities — and leveraging digital distribution channels to reach a global customer base.

By 2035, the Hairbrush Market is likely to be much more diversified, with increased adoption of sustainable materials, specialization by hair type, and more value‑added features such as anti-static bristles or ergonomic, travel‑friendly designs. As consumers’ grooming routines evolve — combining health, style, and convenience — hairbrushes will shift from commodity items to personalized hair‑care tools.

Manufacturers that invest in innovation, sustainability, and product differentiation are poised to capture growing segments. Meanwhile, rising beauty awareness in emerging economies and an expanding global middle class will underpin continued growth.

The journey ahead for the hairbrush market promises a blend of tradition and innovation — from classic brushes to eco‑friendly, hair‑type‑specific tools — shaping how we care for our hair in the years to come.

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Table of Contents

  1. Executive Summary
  2. Competitive Landscape
  3. Future Outlook
  4. Market Introduction
  5. Market Dynamics
  6. Market Segmentation
  7. Regional Analysis
  8. Conclusion
  9. Appendix

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