Gummy Vitamins Market

According to a research report "Gummy Vitamins Market by Type (Single Vitamins, Multivitamins, Probiotic Vitamin Gummies), Consumer Orientation (Adults, kids), Calories (High, Low), Shape (Traditional Round, Animal), Source (Plant Based , Animal Based), Distributional Channel (Supermarkets/Hypermarkets, Pharmacies and Drug Stores, Online Retail Stores, Other Distribution Channel) & Region

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• 167 - Market Data Tables 
• 71 - List of Figures
• 198 - Pages

Market Overview: Gummy vitamins are ingestible supplements with a chewable consistency and flavors reminiscent of gummy candies. They are available in a range of flavors, colors, and shapes. Vitamin gummies provide health advantages while enhancing the supplement experience for both children and adults. These gummy supplements are promoted to cater to various nutritional requirements. In response to the growing consumer demand for alternative sources of vitamins, the market has witnessed the introduction of innovative products like hemp-based gummies. Previously, companies offered gummy vitamins in a restricted range of flavors and colors. However, as awareness and consumption have increased, gummy vitamins have gained broader acceptance and popularity. For instance, Church & Dwight Co., Inc., a U.S.-based manufacturer that has concentrated on developing a range of gummies with unique flavors, including lemon, orange, cherry, strawberry, and more.

Market Dynamics

Drivers:

• Customization and Variety of Formulations
• Growing Health and Wellness Awareness
• Increased Pediatric and Geriatric Usage

Opportunities:

• Sustainable Agriculture and Environmental Concerns
• Labor Shift and Rural-Urban Migration
• Data-Driven Decision-Making and Smart Farming

The market for Gummy Vitamins is dominated by North America.

In 2022, the North American region dominated the Gummy Vitamins Market with the highest market share. The region is characterized by a health-conscious population that places significant emphasis on preventive healthcare. In North America, gummy vitamins are widely recognized for their convenience and appeal, especially among children and adults who may struggle with traditional pill supplements. The market benefits from a robust retail infrastructure, including pharmacies, supermarkets, and e-commerce platforms, which provide easy access to gummy vitamins. Additionally, a strong presence of key market players and a focus on product innovation contribute to the region's market dominance.

In U.S., gummy supplements have become the second most preferred supplement form, following the conventional capsules and tablets, signifying substantial growth within the U.S. gummy industry. As per the Council for Responsible Nutrition, gummy supplements constituted 14% of the total supplement sales in the U.S. in 2019.

The gummy industry in the Asia Pacific is anticipated to achieve highest Compound Annual Growth Rate (CAGR) from 2022 to 2030. The primary driver of this growth is the increasing consumer expenditure on health and wellness products, influenced by evolving lifestyles and higher disposable incomes. Economies such as China, India, and Japan are expected to play a pivotal role in propelling the industry's expansion. Additionally, the China gummy industry took the lead in the Asia Pacific market.

Furthermore, gummy manufacturers in the region are actively responding to consumer preferences by introducing a diverse range of flavours and fusion gummies designed to appeal to a younger demographic, including children. This strategic approach is poised to stimulate demand and significantly contribute to the gummies market's growth within the region.

Overall, while North America currently dominates the Gummy Vitamins market, Asia-Pacific, with countries like China and India, is expected to witness substantial growth and become a key player in the coming years.

Key Players covered in the market report:

• BAYER AG
• Pharmavite
• SmartyPants Vitamins
• Wellnext Health
• Church & Dwight Co. Inc.
• Life Science Nutritionals
• Taura Natural Ingredients Ltd.
• Viva 5 Corporation
• Olly Public Benefit Corporation
• Nowamyl

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Segmentations Analysis of Gummy Vitamins Market: -

• By Type
• By Consumer Orientation
• By Calories
• By Shape
• By source
• By Distribution Channel
• By Region

Recent Development: In March 2020, Church & Dwight Co. Inc.'s brand, Vitafusion, unveiled a lineup of six groundbreaking products, encompassing Organic Prenatal Multi, Irresistible Skin, Triple Immune Power, Apple Cider Vinegar, Kids Melatonin, and Teen Essential Multi. These innovations were introduced to cater to the previously unmet nutritional requirements within the gummy vitamin category.

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