Greek Yogurt Market to Surpass USD 17.9 Billion by 2035 — Growth Accelerates Across Europe Fueled by Protein-Rich Nutrition Demand

The global Greek yogurt market is estimated at USD 9.0 billion in 2025 and projected to reach USD 17.9 billion by 2035, registering a CAGR of 7.1% over the forecast period, according to Future Market Insights. This expansion represents an absolute dollar opportunity of USD 8.9 billion from 2025 to 2035, underscoring robust consumer interest in high-protein, probiotic-rich dairy products.

The market’s growth trajectory is anchored in rising health consciousness, demand for protein-rich snacks, and the surge of functional foods targeting digestive health and muscle recovery. By 2030, Greek yogurt sales are expected to surpass USD 12.7 billion, driven by expanding consumer adoption across breakfast, snacking, and post-workout occasions.

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Protein, Probiotics, and Clean Labels Propel Market Momentum

Greek yogurt continues to gain ground as a functional dairy staple, accounting for nearly 39% of the healthy dairy snacking market and 33% of protein-enriched functional foods globally. The category’s clean-label appeal—featuring low-fat, high-protein, and probiotic-enriched formulations—has expanded its relevance among fitness enthusiasts, aging populations, and wellness-driven consumers.

Consumer preference is evolving toward organic, plain, and low-sugar yogurt options. The Plain Greek yogurt segment alone holds a 45% market share in 2025 due to its versatility and minimal sugar content, serving both sweet and savory applications.

Meanwhile, Cups & Tubs dominate the packaging landscape with a 75% share, offering portability, portion control, and recyclability—key features aligning with sustainable consumer choices.

Key Market Drivers

• Health and Wellness Revolution: The shift toward high-protein, probiotic-rich foods continues to redefine consumer diets globally.
• Innovation in Product Formats: Launches of drinkable, plant-based Greek-style, and nutrient-enhanced variants expand category reach.
• Sustainable Packaging: Eco-friendly materials and recyclable tubs enhance brand differentiation and consumer trust.
• Rising Premiumization: Demand for organic, grass-fed, and artisanal yogurts boosts margins in developed markets.

Regional Insights

United States (CAGR: 9.3%)

The U.S. leads global expansion, with Greek yogurt integrated into everyday diets. Growth is fueled by high-protein, keto, and lactose-free innovations and strong e-commerce penetration. Multipack and on-the-go formats dominate retail aisles, catering to working adults and urban millennials.

Germany (CAGR: 9.0%)

Germany’s growth is underpinned by demand for low-sugar, probiotic-rich, and organic variants. Retailers are expanding private-label portfolios, providing affordability while maintaining quality. EU health regulations and clean-label trends reinforce consumer confidence.

Japan (CAGR: 8.1%)

Japan’s aging demographic and focus on functional foods boost Greek yogurt’s appeal. Consumers favor lighter textures and portion-controlled servings, while manufacturers innovate with fusion flavors and smaller pack sizes suited for daily consumption.

Saudi Arabia (Strong Growth Outlook)

Rising disposable incomes, western dietary influences, and expansion of modern retail outlets are driving yogurt consumption in Saudi Arabia. Greek yogurt’s alignment with high-protein diets and clean-label preferences positions it as a premium health offering across supermarkets and convenience channels.

Competitive Landscape

The Greek yogurt market remains moderately consolidated. Chobani LLC holds a leading 32% market share as of 2025, bolstered by its innovation pipeline and vertically integrated supply chain. Other key players include Danone S.A., General Mills (Yoplait), FAGE International S.A., Nestlé S.A., Siggi’s Dairy, Stonyfield Farm, and Meiji Holdings Co. Ltd.

Recent developments highlight a strong focus on innovation. In October 2024, Chobani launched a High-Protein Greek Yogurt line offering up to 30g of protein per serving, made with real fruit and zero added sugar. This reflects a broader category shift toward nutrient-rich, low-sugar, and functional formulations targeting performance nutrition.

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Strategic Outlook

The global Greek yogurt market’s evolution reflects consumers’ growing commitment to health-driven eating and preventive nutrition. As clean-label and high-protein trends continue shaping the global dairy landscape, Greek yogurt stands at the intersection of wellness, convenience, and sustainability.

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About Future Market Insights (FMI)

Future Market Insights, Inc. (FMI) is an ESOMAR-certified, ISO 9001:2015 market research and consulting organization, trusted by Fortune 500 clients and global enterprises. With operations in the U.S., UK, India, and Dubai, FMI provides data-backed insights and strategic intelligence across 30+ industries and 1200 markets worldwide.