Gluten-Free Food Market to Surge to USD 12.4 Billion by 2035 — European Consumers Embrace Allergen-Free Foods

The gluten-free food market is witnessing remarkable growth as consumers increasingly embrace healthier eating habits and heightened awareness around celiac disease and gluten intolerance. Rising demand for clean-label, allergen-free, and nutritionally balanced products is driving innovation across the industry. Food manufacturers are investing in advanced formulations that replicate the texture, taste, and nutritional profile of traditional foods.

Technological advancements in gluten replacement ingredients, coupled with efficient supply chains, are enabling wider accessibility and product diversification. Retail and e-commerce channels are expanding gluten-free offerings, making it easier for consumers to integrate these products into daily diets.

Additionally, regulatory frameworks that mandate transparent labeling and product safety are reinforcing consumer confidence and driving market adoption.

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Market Overview and Forecast

• Market Value (2025): USD 6.3 billion
• Forecast Value (2035): USD 12.4 billion
• CAGR (2025–2035): 7.0%
• Leading Product Segment (2025): Bakery Products (31.4%)
• Key Growth Regions: North America, Asia-Pacific, Europe

The bakery segment dominates the product category, accounting for 31.4% of the market. High consumer demand for gluten-free bread, cookies, cakes, and snacks, along with innovations in alternative flours such as rice, almond, and millet, are driving growth. Manufacturers are also improving shelf life and texture to match conventional bakery standards while maintaining clean-label credentials.

The solid form segment leads the market at 58.7%, favored for its stability, longer shelf life, and convenience. Ready-to-eat solid foods, including packaged snacks and bakery products, are widely adopted across retail and foodservice channels. Packaging innovations and wider distribution networks have improved accessibility in both developed and emerging markets.

Plant-based sources are the leading ingredient category, contributing 63.5% of the market share. Grains, seeds, and legumes are increasingly preferred for their nutritional benefits, including higher fiber and protein content. Plant-based gluten-free products also align with vegan, allergen-free, and sustainable consumer preferences.

Key Market Drivers

• Rising prevalence of celiac disease and gluten intolerance globally.
• Growing demand for ready-to-eat and low-fat gluten-free products.
• Increasing consumer focus on health, wellness, and lifestyle-based diets.
• Expanding availability through convenience stores, supermarkets, and online channels.
• Rising disposable income and wellness trends among millennials.

Historical vs. Forecast Outlook

The global gluten-free food market was valued at USD 3.56 billion in 2020, growing at a CAGR of 6.54% between 2020 and 2025. The moderate growth period laid the foundation for more accelerated expansion projected from 2025 to 2035, supported by the rising adoption of gluten-free diets and growing product diversification.

Country-Wise Insights

• United States: Projected CAGR of 5.2%. Approximately 40 million Americans experience gluten sensitivity or intolerance, boosting demand for healthier dietary options.
• Germany: Expected CAGR of 6.6%. Rising lifestyle diseases and increased consumer spending capacity drive demand for allergen-free and functional bakery products.
• China: Anticipated CAGR of 7.1%. Growth is fueled by health-conscious millennials seeking gluten-free infant formulas, dairy, and bakery products.
• Japan: Forecast CAGR of 6.4%. Expansion of allergen-friendly foods and presence of top manufacturers support market growth.
• India: Poised for 8.4% CAGR. Government initiatives supporting the food processing and MSME sectors, coupled with rising health awareness, drive adoption.

Category and Distribution Insights

Gluten-free ready meals are projected to generate 54.3% of total revenue in 2025, driven by longer shelf life, convenience, and cost-effective production. Convenience stores remain the leading sales channel, capturing 31.2% of market share due to frequent stocking of gluten-free bakery items and snacks. E-commerce platforms are expected to surpass offline sales in the near future.

Competitive Landscape

The market is highly fragmented, with both international and regional players competing to expand portfolios. Key players include The Kraft Heinz Company, Kellogg’s Company, General Mills, The Hain Celestial Group Inc, ConAgra Brands Inc, Hero AG, Barilla G.E.R Fratelli S.P.A, Freedom Foods Group Limited, Raisio PLC, and Enjoy Life Foods. Companies are employing innovative strategies, including product launches and technological enhancements, to capture market share.

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Recent Developments

• Annie's Inc., owned by General Mills, launched gluten-free cheddar crackers targeting children.
• GOODLES introduced gluten-free vegan Mac & Cheese with 21 nutrients from plant-based ingredients, combining taste and nutrition without stickiness.

With rising awareness, ongoing product innovation, and expanding retail channels, the global gluten-free food market is positioned for sustained growth, making it a key segment in the evolving global food industry.

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