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Global Sports Nutrition Market: Changing Lifestyle and Increasing Purchasing Power in Asia Pacific to Drive Market

The report covers in-depth analysis sports nutrition market, by product segment (Sports Food, Sports Drinks, and Sports Supplements) for the period from 2010 to 2019. In addition, the current market dynamics including the drivers, restraints, trends and recent developments have been captured throughout the report. North America region covers the sports nutrition market scenario in the U.S. and Canada.
Published 28 August 2015

New York City, New York, August 28, 2015: According to a new research report published by Persistence Market Research (PMR), titled “Global Market Study on Sports Nutrition: Asia Pacific to Witness Highest Growth by 2019”, the global sports nutrition market will display a healthy 9.0% CAGR between 2013 and 2019. Increasing from a market valuation of US$20.7 billion in 2012, the market will be valued at US$37.7 billion in 2019.

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Worldwide, increasing health awareness and adoption of healthy lifestyles, growing number of fitness clubs and health societies, and growing consumer demand for nutritional products are the key forces for the growth of the global sports nutrition market.

As per a report released by an independent food research company based in the U.K in 2012, the proportion of individuals leading a healthy lifestyle in the U.K. increased from 70% in 2004 to 80% in 2012. Likewise, as per a study conducted by the Swiss Society for Nutrition, carried out in 2010-11 by the Federal Office of Public Health in Switzerland, 71% of respondents stressed on health awareness, while 75% respondents emphasized on comprehending food product constituents before making a purchase.

Traditionally, sportspersons and bodybuilders are the major consumers of sports nutrition products; however, in recent years, new consumer groups comprising recreational users account for a significant proportion of the sports nutrition market. Lifestyle consumers use sports nutrition products as a quick, healthy meal or snack on the go. Hence, product manufacturers are focused on both health and taste aspects of these products.

Higher purchasing power and changing lifestyles are the two major factors helping the sports nutrition market to expand out of its major market, North America, towards the emerging markets of Europe and Asia Pacific. Countries such as China and India, on account of their fast economic development, offers immense opportunities for the sports nutrition market in the coming years. Moreover, spurt in high-profile sporting meets and increased participation from all over the globe, provides lucrative growth avenues for the sports nutrition market.

However, threat from substitute products and false publicity about the inclusion of forbidden ingredients in sports nutrition products challenges the growth of the market considerably. Furthermore, shifting consumer preferences and expanding distribution channels pose a threat to the growth of this market.

Region-wise, the sports nutrition market is witnessing a shift from mature markets such as the U.S. and countries in Western Europe towards the developing markets in Asia Pacific. With increasing consumer spending on nutrition products in this region, the supremacy of developed economies in the sports nutrition market will diminish. Furthermore, organizing national and international sporting events in these countries will boost the demand for sports nutrition products in these newer markets.

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Profiled in the research report are companies having significant presence in the sports nutrition market, namely Maxinutrition, PepsiCo, Clif Bar & Company, Glanbia, and Coca-Cola.

About Us

Persistence Market Research (PMR) is a U.S.-based full-service market intelligence firm specializing in syndicated research, custom research, and consulting services. PMR boasts market research expertise across the Healthcare, Chemicals and Materials, Technology and Media, Energy and Mining, Food and Beverages, Semiconductor and Electronics, Consumer Goods, and Shipping and Transportation industries. The company draws from its multi-disciplinary capabilities and high-pedigree team of analysts to share data that precisely corresponds to clients’ business needs.

PMR stands committed to bringing more accuracy and speed to clients’ business decisions. From ready-to-purchase market research reports to customized research solutions, PMR’s engagement models are highly flexible without compromising on its deep-seated research values.


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