Global Ready to Drink Tea and Coffee Market Driven by Busy Lifestyle of the Modern Consumer.

The global ready to drink (RTD) tea and coffee market is expected to expand rapidly during the period from 2012 to 2018. Ready to drink tea and coffee is the perfect alternative for carbonated drinks. Busy lifestyles and consequently changing demand trends are predicted to drive the global ready to drink tea and coffee market during the forecast period. 

Awareness of Health Benefits to Drive Global RTD Tea and Coffee Market

The global ready to drink tea and coffee market has registered constant growth over the past few years. As carbonated drinks have many ill effects, they are being replaced by healthier drinks such as tea and coffee. Though tea and coffee have their own set of health risks, they are much healthier beverages compared to the alternative of carbonated drinks.

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Increasing awareness about the presence of antioxidants in tea and coffee and the health benefits of the same, the increasing number of people with a busy lifestyle, and increasing disposable incomes will propel the global ready to drink tea and coffee market during the forecast period. High prices of ready to drink tea and coffee are expected to restrict the growth of the global ready to drink tea and coffee market. However, the age-old practice of drinking a hot cup of coffee or tea either as part of the breakfast or in the evening is still widely followed by people across the globe. This will propel the global ready to drink tea and coffee market till 2018. 

In the recent past, various distribution channels have succeeded in tapping into previously untapped areas for the ready to drink tea and coffee market. The global ready to drink tea and coffee market is segmented on the basis of type and geography. On the basis of type, the global ready to drink tea and coffee market is broadly classified into the ready to drink tea and ready to drink coffee segments. The ready to drink tea segment is divided into green tea, black tea, fruit and herbal tea, and oolong tea. The ready to drink coffee segment, on the basis of ingredients, is divided into taurine, açaí berry, vitamin B, guarana, yerba mate, and ginseng. 

Smart Advertising to Drive RTD Tea and Coffee Market Globally

By geography, the global ready to drink tea and coffee market is divided into Europe, Asia Pacific, North America, and Rest of the World. People from all these regions have become health-conscious in recent years. A lot of money is spent by people to lead a healthy life, which includes consumption of nutritious food and healthy beverages. Increasing per capita disposable income and growing health awareness is predicted to drive the global ready to drink tea and coffee market during the forecast period. 

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Some of the leading companies in the global ready to drink tea and coffee market are The Coca Cola Company, PepsiCo Inc., Asahi Group Holdings Ltd., San Benedetto, Starbucks Corporation, Hangzhou Wahaha Group, Ferolito Vultaggio and Sons, Taisan Enterprise Co. Ltd., and Japan Tobacco Inc. Smart advertising, strong presence of distribution channels and product positioning, and rising functionalities of ready to drink tea and coffee will drive the global ready to drink tea and coffee market till 2018.

 
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