Global Pea Grits Market Set to Reach USD 1,672.5 Million by 2035 — Growth Accelerates Across APAC, Europe Driven by Plant-Based Protein Demand

The global pea grits market is poised for a transformative decade, projected to expand from USD 951.7 million in 2025 to USD 1,672.5 million by 2035, reflecting a CAGR of 5.8%. This growth trajectory underscores a rising adoption of pea-based ingredients in food processing, animal nutrition, and foodservice sectors, signaling a shift toward sustainable and functional protein solutions.

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Market Evolution and Growth Phases

The first half of the decade (2025-2030) is expected to see the market increase to USD 1,261.6 million, adding USD 309.9 million, which constitutes 43% of the total growth. This period is marked by accelerated adoption of yellow pea grits, fueled by demand for plant-based proteins and eco-conscious ingredient solutions. Consumers and manufacturers alike increasingly seek clean label formulations and enhanced nutritional profiles as standard requirements rather than premium offerings.

From 2030 to 2035, the market is projected to reach USD 1,672.5 million, contributing an additional USD 410.9 million, or 57% of the decade’s expansion. During this phase, functional pea ingredients will achieve mass-market penetration, integrating seamlessly with food processing infrastructure and comprehensive formulation platforms. Manufacturers are expected to leverage pea grits to optimize protein sourcing, nutritional fortification, and ingredient responsibility across diverse product types.

Segment Insights

• By Product Type: Yellow pea grits dominate with a 62% market share, favored for their mild flavor, high protein content, and versatile functionality. Green pea grits hold 38%, appealing to specialty applications requiring natural color and authentic pea flavor.
• By End Use: Food processing leads with 47% market share, driven by plant-based meat alternatives, dairy replacements, and fortified foods. Poultry feeds account for 28%, foodservice for 15%, and households for 10%.
• By Flavor: Savory applications dominate at 68%, supporting meat analogs, soups, sauces, and savory snacks. Sweet applications occupy 32%, largely in bakery, protein bars, and breakfast cereals.
• By Distribution Channel: B2B channels lead with 72% of commercial access, offering technical support, co-development programs, and bulk supply. B2C channels account for 28%, supporting retail and e-commerce access.

Regional Market Dynamics

• APAC: China leads growth at 7.8% CAGR, driven by aggressive food processing programs and protein diversification initiatives. India follows at 7.3% CAGR, with pulse cultivation and export-oriented production supporting market expansion. South Korea shows emerging adoption, fueled by alternative protein trends and functional food innovation.
• Europe: Germany remains the leader with 36.4% share, supported by mature plant-based infrastructure and organic certification programs. The UK (21.7% share) emphasizes clean-label solutions, while France (18.9%) and Italy (12.6%) focus on sustainable ingredient applications. Spain contributes 10.4% of the 2025 market.
• USA: Growing at 5.5% CAGR, the U.S. market is driven by plant-based innovation, meat alternative development, and clean-label positioning. Midwest, California, and Northeast hubs showcase functional protein integration in foods and snacks.
• Saudi Arabia: Adoption is accelerating in line with plant-based and protein-enriched food initiatives. Local foodservice and retail expansion, combined with government sustainability programs, are driving pea grits incorporation into mainstream applications.

Market Drivers and Trends

Key factors fueling the pea grits market include:

• Rising plant-based protein demand and flexitarian diet trends.
• Consumer preference for clean label and natural ingredients.
• Sustainable agriculture benefits, including soil nitrogen fixation and low water requirements.
• Functional food applications for sports nutrition, health foods, and elderly nutrition.
• Non-GMO and allergen-free positioning to meet dietary and regulatory standards.

Challenges persist around beany flavor notes and competition from soy, chickpea, and lentil alternatives. However, functional benefits, nutritional density, and eco-friendly credentials continue to drive adoption across food, feed, and retail segments.

Competitive Landscape

The market is moderately fragmented, with top players controlling 60-65% revenue share. Key players include:

• Martino Rossi SpA
• Avena Foods Limited
• Best Cooking Pulses Inc.
• ADM
• Ingredion Incorporated
• Roquette Frères
• AGT Food & Ingredients
• The Scoular Company
• Vestkorn Milling AS
• Puris Holdings LLC

Leading companies differentiate through sourcing networks, processing quality, technical support, and application development services, targeting value-added protein solutions over commoditized offerings.

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Conclusion

The pea grits market represents a dynamic intersection of sustainability, nutrition, and functional food innovation. With increasing adoption across APAC, Europe, the USA, and Saudi Arabia, stakeholders who combine eco-friendly sourcing, technical support, and formulation innovation are best positioned to capture growth. The coming decade signals a reshaping of plant-based protein technology and responsible ingredient solutions worldwide.

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