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Global Organic Personal Care Products to be driven by Increased Health Awareness and New Product Launches from 2014 to 2020
Organic Personal Care Products Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020. Organic Personal Care Products Market to Soar at 9.3% CAGR till 2020 thanks to Widening Distribution Channels.
Published 06 November 2015
Growing at a 9.3% CAGR between 2014 and 2020, the global organic personal care products market, which in 2013 was valued at US$8360.5 million, is anticipated to reach a market value worth US$15693.7 million by 2020. Organic personal care products make use of natural and organic ingredients that are derived from plant extracts. The global organic personal care products market is primarily propelled by greater consumer awareness pertaining to the ill effects of synthetic substances, increasing preference for eco-friendly products, and greater concerns about health. At present, the global market for organic personal care products is witnessing rapid growth owing to greater consciousness about the various benefits of using organic and natural products.
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Some of the commonly used organic personal care products include cosmetics, skin care products, oral care products, hair care products, and others. Today’s global organic personal care products market is characterized by widening distribution channels and greater innovation in the form of new product launches. Furthermore, there are several regulations and standards that promote the consumption of organic and natural products. This acts as a significant growth opportunity for the global organic personal care products market.
Entry of New Market Players and Greater Accessibility to Organic Products to Propel Organic Hair Care Products Segment
The global organic personal care products market is segmented on the basis of two main parameters, namely product type and geography. Based on product type, the global organic personal care products market is categorized into organic oral care products, organic skin care products, organic cosmetics, organic hair care products, and other organic personal care products. Sun care, body care, and facial care products are the subcategories of the segment of organic skin care products. Commonly used organic hair care products are styling and hair color products, shampoos, and hair conditioners. Mouthwashes and toothpastes are the two main categories that fall within the segment of organic oral care products.
Some of the products included within the organics cosmetics segment are lipstick, mascara, and foundation. Other organic personal care products are toiletries, feminine hygiene products, and deodorants. In terms of revenue, the segment of skin care products holds the highest share in the overall market for organic personal care products. This segment is driven by factors such as broadening distribution channels and continuous introduction of new products in the market. The second largest segment after the organic skin care products segment is that of organic hair care products. This segment is highly lucrative, since it is primarily dominated by new market entrants and widespread availability of hair care products.
Japan to drive Asia Pacific Organic Personal Care Products Market
Geographically, the global organic personal care products market is segmented into Europe, North America, Asia Pacific, and Rest of the World. In 2013, the global organic personal care products market was dominated by North America, which held a market share of almost 40% in terms of consumption. The organic personal care products markets of Europe and North America are mainly fueled by greater awareness amongst consumers about using organic cosmetics and personal care products.
In addition to the principle that advocates the use of organic products, the North America market is propelled by the widespread availability of organic personal care products owing to the entry into the market of several new multinationals in the overall market. Japan is anticipated to record the highest rate of growth amongst the regional segments of the global organic personal care products industry. In terms of overall demand, this region will account for more than 42.6% of the Asia Pacific organic personal care products market. Some of the prominent market restraints include short shelf life and expensive product lines.
Estee Lauder, Burt's Bee, Yves Rocher, The Body Shop, The Hain Celestial Group, and Bare Escentuals are a few of the major companies in the global organic personal care products market.
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