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Global Low-Calorie Food Market: Growing Prevalence of Diabetes and Obesity to Increase Valuation of Market to US$10,414.7 Million by 2019

Asia-Pacific is emerging as a strong market due to its high population, rising aging population, increasing health awareness, increasing obesity rate and diabetes. In China, obesity is a major health concern, especially in the urban areas where fast food culture has overtaken traditional Chinese food cultural. The U.S. is the largest market for low-calorie food, followed by the European countries. The developing nations in the Asia-Pacific region are expected to show high growth in the next five years.
Published 28 August 2015

New York City, New York, August 28, 2015: According to a recent market research report published by Persistence Market Research, the global low-calorie food market is expected to grow positively at a CAGR of 5.9% during the period between 2014 and 2019. The global low-calorie food market was worth US$7,418.6 million in 2013 and is expected to be valued at US$10,414.7 million by 2019.

The low-calorie food market is growing rapidly owing to rising health concerns and changing consumer lifestyles. Sedentary lifestyle of the urban population and rise in the geriatric patient pool has led to the prevalence of diseases such as diabetes and unhealthy conditions such as obesity. The World Health Organization has revealed that in 2014, more than 1.9 billion adults across the globe were overweight, of which around 600 million were obese. Diabetes is emerging as a global epidemic, with around 347 million people worldwide affected with it. Consumption of low-calorie food has emerged as a precautionary measure to avoid these diseases.

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However, low-calorie food items are usually costlier than high-calorie processed food. According to a study by the Center for Public Health and Nutrition at the University of Washington, low-calorie foods cost more per calorie compared to calorie-dense foods. The study revealed that the price of calorie-dense food was less likely to rise due to inflation, whereas low-calorie food prices were directly impacted by inflation. This affects the consumer’s financial ability to buy low-calorie food. Low-calorie food items also usually end up losing out to commercial calorie-dense foods in terms of flavor and taste.

Artificial sweeteners such as aspartame, cyclamate, and saccharin are commonly used as low-calorie alternatives to table sugar. Though the artificial sweeteners are sweeter than table sugar, they have no calories, which helps control obesity and diabetes.

However, artificial sweeteners have been subjected to intense scrutiny for many years owing to the studies that linked saccharin to blood cancer in laboratory rats. Though there has been no clear evidence of saccharin causing cancer in humans, the market for artificial sweeteners has been negatively affected.

The National Cancer Institute and other health agencies have approved the use of artificial sweeteners. Regulatory authorities such as the U.S. Food and Drug Administration and the European Food Safety Authority have assessed the safety of artificial sweeteners and have termed them as safe for human consumption.

Emerging markets such as China and India have an increasing number of patients suffering from obesity and diabetes. The demand for low-calorie food products has been particularly high in Asia Pacific. In China, especially in urban areas, the fast food culture has overtaken traditional Chinese food, which has given rise to obesity. The global low-calorie food market has a huge potential to grow in Asia Pacific.

Keeping in mind the changing food habits of children and youth, artificial sweeteners are widely used across processed food items such as soft drinks, powdered drink mixes, puddings, canned foods, dairy products, baked foods, candy, and other foods and beverages. This will create further growth opportunities for the global low-calorie food market.

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