Global Live Seafood Market Growth at 6.5% CAGR, Reaching USD 127.1 Billion by 2035

The global live seafood market is on a dynamic growth trajectory, estimated at USD 67.7 billion in 2025 and projected to reach USD 127.1 billion by 2035, registering a CAGR of 6.5% over the forecast period. Driven by increasing consumer demand for fresh, premium-quality seafood, the market is witnessing rapid adoption across restaurants, retail outlets, and high-end consumer segments.

Market maturity indicates an early adoption phase during 2020–2024, with annual growth from USD 49.4 billion in 2020 to USD 63.6 billion in 2024, as suppliers experimented with live transport logistics and cold storage solutions. By 2025, the industry enters a scaling phase, supported by expanding supply chains, improved cold chain infrastructure, and broader consumer acceptance. Growth continues steadily from USD 67.7 billion in 2025 to USD 92.8 billion in 2030, driven by wider distribution and evolving consumer preferences.

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Key Market Insights

The “Others” product segment, primarily comprising various fish species, dominates with 37% of the market share in 2025, reflecting strong consumer demand for versatility, affordability, and year-round availability. Aquacultured sources are expected to lead with 55% market revenue share, highlighting the industry’s shift toward controlled, sustainable, and high-quality production. In terms of distribution, foodservice channels account for 52% of market revenue, driven by restaurants, hotels, and catering services emphasizing live seafood for premium dining experiences.

Technological advancements in live storage, transport, and aquaculture practices have revolutionized supply consistency, reduced mortality rates, and enabled suppliers to reach distant markets while maintaining freshness. Enhanced cold chain logistics, oxygenation systems, and real-time monitoring ensure that live seafood maintains its quality from farm to fork. These innovations are enabling both established players and new entrants to expand operations, explore export opportunities, and develop specialized seafood offerings for discerning consumers.

Regional Growth Highlights

Asia-Pacific continues to dominate, fueled by traditional culinary practices, high seafood consumption, and a growing aquaculture industry. China leads with a CAGR of 8.8%, while India follows at 8.1%, supported by robust aquaculture and expanding retail channels. Europe also shows strong adoption, with Germany at 7.5% CAGR and the UK at 6.2%, driven by premium dining and retail consumption. North America’s market grows steadily at 5.5% CAGR, with demand concentrated in gourmet restaurants, specialty retailers, and online seafood delivery services.

Driving Forces Behind Market Growth

The live seafood market’s expansion is propelled by increasing consumer preference for fresh, high-protein diets and premium dining experiences. Restaurants and hospitality providers continue to play a pivotal role, prioritizing freshness, taste, and texture. The rise of e-commerce and direct-to-consumer deliveries is creating new opportunities for subscription-based seafood services and home deliveries of live seafood. Sustainability and traceability are also key market trends, encouraging investments in responsible aquaculture practices and environmentally conscious sourcing.

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Competitive Landscape

The live seafood market is highly competitive, with companies differentiating through advanced logistics, species variety, and sustainability initiatives. Thai Union leads with integrated seafood operations and a focus on sustainable supply chains, while Mowi ASA delivers high-quality live seafood via advanced farming networks. Dongwon / Dongwon F&B excels in premium offerings with strong export capabilities, and Nippon Suisan Kaisha (Nissui) emphasizes freshness and traceability in Japanese markets. Pacific Seafood / Trident caters to North American restaurants and retailers, leveraging logistical expertise and cold chain solutions. New entrants are leveraging technology and innovative aquaculture practices to capture market share, signaling a promising future for the industry.

With growing global demand, expanding aquaculture production, and continuous innovation in live transport and storage, the live seafood market is poised for sustained growth and long-term profitability, offering opportunities for established and emerging players alike to thrive in a premium and evolving segment of the seafood industry.

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