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Global Gluten Free Products Market 2017: Key Players: Boulder Brands, Inc. (U.S.), General Mills, Inc. (U.S.), The Kraft Heinz Company (U.S.) and More

WiseGuyReports published new report, titled “Global Gluten Free Products Market”
Published 06 February 2018
WiseGuyReports published new report, titled “Global Gluten Free Products Market”
The global Gluten-free products market has witnessed continued demand during the last few years and is projected to reach USD 9.14 billion at a CAGR of 9.51% by 2023 in terms of value. Gluten-free products market has witnessed substantial innovation in terms of new product launches along with research & development and collaboration by the industrial players. Also, the overall increasing disposable income of the consumer and their evolving buying pattern over the past few years which, in turn, has led to a surge in the sales of Gluten-free products during the forecast period. 
Increasing health and wellness concern among the population is a major factor for the growing demand for gluten free food products. The conviction that Gluten-free products are generally healthier is one of the key factors responsible for purchase among consumers. There is also high perception among consumers that gluten free food adds to the nutritional content and helps in weight management. The linkage of increased energy and weight loss is another factor for the growing consumption of gluten-free food products. 
Manufacturers focus on effective packaging design as it has noticeable impact on consumers’ shopping behavior. Packaging plays a significant role in product marketing for any business that makes or sells products and act as selling point for many consumers by delivering a sense of quality and reflect the product’s brand image. 
Gluten-free products manufacturers focus on sustainable packaging and clean labelling as consumers prefer products free from any additives and chemical preservatives. Gluten-free products manufacturers focus on packaging to attract the consumer's eye and make the product stand out next to the competitor's product on the retail shelf. 

Regional Analysis: 
The Global Gluten-free products market is segmented into North America, Europe, Asia Pacific, and Rest of the World. North America region is accounting for 42.3% market proportion in the year of 2017 in the global Gluten-free products market and it is estimated to retain its dominance throughout the forecast period of 2017-2023. The growth of the North America region is anticipated to be driven by the various factors. Continuous product innovation is one of the major factors for the growth of the market. The region offers numerous growth opportunities for players involved in the gluten free food business, where manufacturers have targeted different food segments such as chilled and frozen foods. The increasing number of celiac patients and the increased awareness about gluten free foods are also contributing to the growth of the market in this region. In the Americas market, almost one-third of Canadians are looking for Gluten-free products and approximately 2.5 million require gluten free food for health related purposes. In Canada, celiac disease is one of the primary reasons for the sale of gluten free food, with approximately 1% of Canadians and Americans suffering from the disease and the vast majority of people perceiving it as a healthy diet. Millions of individuals have started consuming Gluten-free products, not because of a diagnosis of celiac disease but due to a general perception of maintaining better health. However, Europe region is accounting for 35.7% market proportion in the year of 2017 and the region is projected to witness a growth rate of 9.84% during the forecast period of 2017-2023.
Gluten free products market has been segmented on the basis of product type of Bakery & snacks, dairy & frozen desserts, beverages, meat products, prepared meals and others. On basis of distribution channel, the market is segmented into store based and non-store based
Key Players: 
The leading market players in the global gluten free products market primarily are The Hain Celestial Group, Inc. (U.S.), Boulder Brands, Inc. (U.S.), General Mills, Inc. (U.S.), The Kraft Heinz Company (U.S.), Kellogg Company (U.S.), Mondelez International, Inc. (U.S.), Hero Group AG (Switzerland), Freedom Foods Group Ltd. (Australia)
Target Audience:
• Food & beverages manufacturers 
• Gluten free products manufacturers 
• Raw material suppliers 
• End users (food industry) 
• Retailers and wholesalers 
• E-commerce companies 
• Traders, importers and exporters
Key Findings: 
• Gluten free bakery & snacks is the most attractive segment among the manufacturers and the segment is projected to expand at a high pace during the forecast period of 2017-2023. 
• U.S. is expected to be valued at 2.06 billion by the end of 2018 and it is projected to witness a substantial CAGR of 9.56% during the forecast period.
Regional and Country Analysis of gluten free products Market Development and Demand Forecast to 2023 Market: 
As per the MRFR analysis, the global gluten free products market is poised to reach USD 9.14 Billion in 2023, to grow at a CAGR of 9.51% during the forecasted period.

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