Global Gift Card and Incentive Card Market to Reach USD 930.23 Billion by 2031, Driven by Digital Wallet Integration and Corporate Reward Programs

Gift card and incentive card market Overview: 

According to Mordor Intelligence, the gift card and incentive cards market size is USD 626.11 billion in 2026 and is projected to reach USD 930.23 billion by 2031 at an 8.24% CAGR. This growth reflects evolving digital payment habits, broader adoption of ecommerce platforms, and increasing use of incentive cards in corporate reward programs.  The gift card and incentive card market is expanding rapidly as both consumers and businesses shift to prepaid instruments that are easy to distribute, track, and redeem. According to market research,  

Digital gift cards, in particular, are gaining traction as mobile wallet ecosystems become central to everyday spending. Meanwhile, gift cards remain popular across offline outlets, supporting impulse buys and traditional gifting moments. Across regions, North America holds a strong market base, while Asia-Pacific exhibits the fastest forecasted growth due to widespread mobile payment usage and increasing consumer demand. gift card and incentive card market 

Gift card and incentive card market Growth Drivers: 

• Digital formats grow fastest as mobile wallets enable quick issuance and redemption. gift card and incentive card market 
• Closed-loop cards currently hold the majority share, with open-loop adoption rising. gift card and incentive card market 
• Online distribution channels expanding faster than offline retail. gift card and incentive card market 
• Corporate (B2B) gift card usage increasing as enterprises incorporate them into reward and recognition programs. gift card and incentive card market 

Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights:  

[ https://www.mordorintelligence.com/ja/industry-reports/gift-card-and-incentive-card-market?utm_source=Industrytoday.co.uk ] 

Gift card and incentive card market Segmentation: 

• By Card Type: Closed-Loop and Open-Loop Cards.  market 
• Format: Digital Cards and Physical Cards. 

Geography Analysis: 

North America led the market, driven by strong consumer and enterprise adoption, rising mobile and wallet-linked payments, and expanding B2B incentive budgets. Asia-Pacific is the fastest-growing region, projected at a 10.23% CAGR, supported by real-time payment systems, high mobile wallet penetration, and rapid digitization of gift card platforms, particularly in India and Japan. Europe shows steady growth as sustainability regulations and data protection standards encourage digital and paper-based formats, while closed-loop programs remain central to merchant loyalty even as open-loop acceptance gradually expands across key markets. 

Key Players 

• Amazon.com Inc., Apple Inc., Walmart Inc. gift card and incentive card market 
• Blackhawk Network Holdings Inc., InComm Payments.  

For detailed insights on the gift card and incentive card market, visit the Mordor Intelligence page: [ https://www.mordorintelligence.com/industry-reports/gift-card-and-incentive-card-market?utm_source=Industrytoday.co.uk ] 

Industry Related Reports: 

Credit Cards Market: [ https://www.mordorintelligence.com/industry-reports/global-credit-cards-market?utm_source=Industrytoday.co.uk ] 

Europe Credit Cards Market: [ https://www.mordorintelligence.com/industry-reports/europe-credit-cards-market?utm_source=Industrytoday.co.uk ] 

Canada Credit Cards Market: [ https://www.mordorintelligence.com/industry-reports/canada-credit-cards-market?utm_source=Industrytoday.co.uk ] 

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