Global General Medicine Education Publishing Market to Expand at 6.8% CAGR between 2013 and 2018 - Transparency Market Research

The global general medicine education publishing market in 2012 was US$2.45 billion. The research report, titled “General Medicine Education Publishing Market - Global Industry Size, Market Share, Trends, Analysis And Forecast 2012-2018”, forecasts that the global market for general medicine education publishing is anticipated to expand at a CAGR of 6.8% over the period from 2013 to 2018, attaining a value of US$3.6 billion by the end of the forecast period.

According to the report, the increase in online education, rising demand for e-books, growing awareness regarding primary healthcare are the major factors driving the growth of the global general medicine education publishing market. Further, the report discusses the restraints this market is likely to face such as slower uptake of online education in emerging economies and the declining number of students opting for medical studies.

The report broadly classifies the global market for general medicine education publishing into the print publishing market and electronic and online publishing market for general medical education. It also analyzes the global market on the basis of its regional distribution among the key regions, namely North America, Europe, Asia, and the Rest of the World.

Online reference tools, digital and electronic textbooks as well as reference books, mobile applications, multimedia content, hospital training, testing and self-assessment, and distance learning are the major components of the global electronic and online publishing market for general medical education. The print publishing market includes custom content publishing, testing and self-assessment, textbooks and reference books in print, distance learning, and hospital training.

Among these, the market for custom content publishing is expected to account for 57% of the general medicine education publishing market, positioning itself as the market leader over the forecast period. The report cites the high price associated with publishing custom content as the main reason for this growth.

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Apart from this, the market for online publishing is also expected to report a steady growth during the forecast period owing to the increasing subscriptions for online reference tools such as WebMD, Micromedex, and MDconsult. Additionally, the markets for e-books, printed textbooks, and reference books are predicted to register significant development in the coming years, states the report.

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Among the regional markets for general medicine education publishing, North America dominated the global market in 2012 and is projected to maintain its leading position over the forecast period. By 2018, analysts expect the general medicine education publishing market in North America to occupy about 51.9% of the global market. The European general medicine education publishing market is estimated to account for 30.9% of the overall industry.

Springer Books, Mcgraw-Hill, Wolters Kluwer, Reed Elsevier, Thieme Medical Publishers, John Wiley & Sons Inc., and Kaplan are the major players operating in the global general medicine education publishing market.

The global market for general medicine education publishing is segmented into:

Electronic & online publishing market for general medicine education
•    Online Reference Tools
•    Mobile Applications
•    Electronic & Digital textbooks and reference books
•    Multimedia Content
•    Testing & Self-Assessment
•    Hospital Training
•    Distance Learning
Print publishing market for general medicine education
•    Custom content publishing
•    Print textbooks and reference books
•    Testing & Self-Assessment
•    Hospital Training
•    Distance Learning
Regionally, the global market for general medicine education publishing is segmented into:
•    North America
•    Asia
•    Europe
•    Rest of the World

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