Global Edtech Market Report 2025: Size Projected USD 721.15 Billion, CAGR of 11.86% by 2033.

Market Overview

The global Edtech Market size was valued at USD 250.16 Billion in 2024 and is forecasted to reach USD 721.15 Billion by 2033. The market is expected to grow at a CAGR of 11.86% during the forecast period 2025-2033. Growth is driven by rising demand for digital learning experiences such as adaptive assessments and intelligent tutoring systems, technological advancements like AI and VR, and increased focus on lifelong learning and professional development.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Edtech Market Key Takeaways

• The global edtech market was valued at USD 250.16 Billion in 2024 with a CAGR of 11.86% expected during 2025-2033.
• North America dominated the market with a revenue share exceeding 38.7% in 2024.
• The K-12 sector generated the highest revenue in 2024 with approximately 45.2% market share.
• Hardware was the leading type segment accounting for around 46.4% of the market in 2024.
• On-premises was the dominant deployment mode with about 60.2% share in 2024.
• Individual learners formed the largest end-user group with 44.3% market share in 2024.

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Market Growth Factors

The edtech market growth is propelled by the increasing adoption of immersive learning experiences using augmented reality (AR) and virtual reality (VR) tools. This trend, coupled with increased private equity investments in digital learning startups, fosters innovation and scalability within the sector. Additionally, the development of multilingual platforms enables access to diverse student populations, unlocking new market opportunities as exemplified by GUVI’s Large Language Models launched in April 2024, which translate educational content into various Indian vernacular languages.

Rising internet penetration and the demand for personalized and flexible learning models among students and professionals across urban and rural areas are key growth drivers. The popularity of AI-driven adaptive learning platforms enhances engagement and user experience, boosting market prospects. Furthermore, government strategic initiatives, particularly in the United States for Title I schools and digital equity programs, support technology-enabled instruction that expands edtech usage and stimulates market growth.

The growing focus on lifelong learning and professional development increases demand for flexible, accessible online upskilling solutions. Many working professionals seek educational opportunities that accommodate full-time employment. Collaborations between edtech providers, universities, and corporate sectors to offer skill development courses exemplify this trend. For example, Greenfield Community College partnered with Upright Education in 2022 to provide software development and UX/UI design training, highlighting the expanding enterprise demand stimulus.

Market Segmentation

By Sector:

• Preschool
• K-12: Leading the market with approximately 45.2% share in 2024, driven by increased adoption of digital tools, AI-powered platforms, and gamified learning enhancing remote and interactive education.
• Higher Education
• Others

By Type:

• Hardware: Leading type segment with around 46.4% share in 2024, including interactive whiteboards, tablets, laptops, VR headsets, and robotics kits widely adopted in educational institutions.
• Software
• Content

By Deployment Mode:

• On-premises: Dominant deployment mode with about 60.2% market share in 2024, installed on local servers within educational institutions, favored by entities with strict data governance requirements.
• Cloud-based

By End User:

• Individual Learners: Leading group with around 44.3% market share in 2024, driving demand for personalized, adaptable, and engaging learning experiences influenced by user preferences.
• Institutes
• Enterprises

Regional Insights

North America is the largest regional market, holding over 38.7% share in 2024. This dominance is supported by widespread digital infrastructure, strong government backing for e-learning, and a well-established ecosystem of edtech companies and startups. The United States alone accounts for 91.20% of North America’s market, driven by digital adoption in education with significant usage of online learning tools by students and teachers, supported by federal and state initiatives promoting digital equity and immersive learning technologies.

Recent Developments & News

• January 2025: BrightChamps acquired K-12 edtech marketplace Edjust in a cash-and-stock deal to expand global reach and enhance ethical sales, leveraging AI and EQ-driven customer targeting.
• October 2024: Shell India launched new EdTech initiatives focusing on STEM education using AI and data analytics in partnership with Pratham Infotech and Khan Academy.
• September 2024: SMART Technologies introduced interactive displays in India, supporting local manufacturing and named three Indian institutions as Exemplary Schools.
• September 2024: Adda247 acquired placement prep platform PrepInsta to broaden offerings in AI, ML, and cloud education.
• June 2024: Unacademy and K12 Techno entered merger talks for a 50-50 joint entity to improve profitability amid sector funding challenges.

Key Players

• 2U Inc.
• BYJU'S
• Chegg Inc.
• Class Technologies Inc.
• Coursera Inc.
• Edutech
• Google LLC (Alphabet Inc.)
• Instructure Inc.
• Lenovo Group Limited
• SMART Technologies ULC (Hon Hai Precision Industry Co. Ltd.)
• Udacity Inc.
• upGrad Education Private Limited

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