Global CBD Serums Market to Increase from US$ 2.66 Billion in 2024 to US$ 5.19 Billion by 2031, Registering 10.2% CAGR

Pune, India- 28 October 2025 — The latest research report from QY Research reveals that the global CBD Serums market is poised for substantial growth, projected to rise from US$ 2,663 million in 2024 to US$ 5,189 million by 2031, reflecting a compound annual growth rate (CAGR) of 10.2% during the forecast period (2025–2031). The rapid expansion is underpinned by increasing consumer demand for natural, plant-based skincare, expanding e-commerce channels, and the widening acceptance of cannabidiol (CBD) in premium cosmetics and therapeutic skincare formulations.

Download Exclusive Research Report PDF Sample: (Including Full TOC, List of Tables & Figures, Chart) @ https://www.qyresearch.in/request-sample/consumer-goods-global-cbd-serums-market-insights-indepth-analysis-and-forecast-to-2031

Market Overview

CBD Serums are lightweight, fast-absorbing skincare products infused with cannabidiol, a non-psychoactive compound derived from hemp. Known for their anti-inflammatory, antioxidant, and sebum-regulating properties, these serums have become a cornerstone of next-generation cosmetic formulations targeting issues such as acne, redness, aging, dryness, and irritation. With mounting awareness of the benefits of CBD-based skincare, both established cosmetic giants and niche wellness startups are launching diversified product portfolios to capture the evolving market.

In 2024, global CBD serum production stood at approximately 5,200 units, with an average market price of around US$ 28 per unit, reflecting steady consumer willingness to invest in premium, functional skincare.

Key Market Drivers

1.Rising Demand for Natural and Clean Beauty: Consumers are increasingly shifting toward eco-friendly, chemical-free, and cruelty-free skincare options. CBD, with its natural origin and therapeutic potential, aligns well with this trend, positioning CBD serums as a preferred choice for holistic skin wellness.

2.Scientific Validation and Product Innovation: Continuous clinical research demonstrating CBD’s efficacy in reducing inflammation, oxidative stress, and acne-related conditions has enhanced market credibility. Innovation in microencapsulation, water-based formulations, and hybrid blends is expanding product performance and shelf life.

3.E-commerce and Digital Retail Boom: Online beauty marketplaces and social media-driven marketing are playing pivotal roles in driving product visibility. E-commerce platforms accounted for a significant portion of 2024 revenue and are expected to grow at a robust rate through 2031 as digital-first brands gain traction.

4.Regulatory Liberalization and Brand Endorsements: Easing regulatory frameworks across North America and Europe are enabling wider commercialization. Additionally, brand collaborations with dermatologists and celebrity endorsements are fueling mass-market awareness.

Market Segmentation

By Type:

• Water-based CBD Serums — Ideal for oily or acne-prone skin, these formulations dominate due to their lightweight texture and quick absorption.
• Oil-based CBD Serums — Gaining traction for dry and mature skin, offering deeper nourishment and hydration.
• Emulsion/Gel-based Serums — Emerging as a hybrid solution balancing hydration with non-greasy texture.

By Application:

• Marketplaces (E-commerce) – Fastest-growing channel, driven by online beauty platforms and influencer marketing.
• Specialty Beauty Retail – Key for premium and luxury skincare positioning.
• Pharmacies/Drugstores – Expanding as regulatory acceptance grows for CBD-based therapeutic skincare.
• Spas and Salons – Increasing use in facial treatments and wellness therapies.

Regional Outlook

North America remains the largest regional market, benefiting from established CBD supply chains, product legalization, and strong consumer spending on skincare.

Asia-Pacific is emerging as the fastest-growing region, led by China, Japan, and South Korea, where rising middle-class income and beauty innovation are boosting demand.

Europe continues to embrace CBD-infused cosmetics, with markets such as Germany, France, and the U.K. advancing through wellness-oriented retail formats.

Latin America and the Middle East & Africa (MEA) present long-term potential as awareness and regulatory harmonization expand.

Request Pre-Order Enquiry or Customized Research On This Report: https://www.qyresearch.in/pre-order-inquiry/consumer-goods-global-cbd-serums-market-insights-indepth-analysis-and-forecast-to-2031

Competitive Landscape

The global market is moderately consolidated, with leading players investing heavily in R&D, branding, and cross-border distribution.

Top manufacturers include:

Kiehl’s (L’Oréal Group), Estée Lauder Companies, Saint Jane Beauty, Cannuka, CBDfx, Endoca, Vertly, Kana Skincare, Josie Maran Cosmetics, and Herbivore Botanicals.

The top five players collectively account for a significant share of global revenue, with Kiehl’s (L’Oréal Group) leading 2024 sales. Partnerships with hemp extractors and cosmetic formulators are intensifying, aiming to optimize potency, stability, and product aesthetics.

Emerging brands are differentiating through sustainable packaging, vegan formulations, and CBD purity certification, while established players are leveraging dermatological validation and strong retail networks to maintain leadership.

Key Market Trends

• Hybrid Skincare Formulations: Integration of CBD with vitamins C and E, hyaluronic acid, and peptides for multi-benefit effects.
• Expansion into Men’s Grooming: Increasing male consumer adoption of CBD serums for post-shave care and anti-aging.
• Luxury Wellness Positioning: High-end brands positioning CBD serums as part of self-care rituals.
• Technological Advancements: Use of nanotechnology and bioavailability-enhancing formulations to improve skin absorption.
• Sustainability & Ethical Sourcing: Brands emphasizing organic hemp sourcing and carbon-neutral production.

Market Scope and Analytical Insights

This comprehensive study by QY Research provides a 360° market view, integrating production, revenue, pricing, and consumption data from 2020 to 2024 with forecasts through 2031. The report delves into upstream raw material dynamics, manufacturing cost structures, and downstream distribution networks.

Granular analysis across 20+ countries reveals how regional consumption patterns, import/export regulations, and price elasticity shape competitive strategy.

Strategic Insights and Recommendations

Invest in High-Growth Regions: Focus on APAC and North America, which offer both regulatory support and strong digital retail ecosystems.

Leverage E-commerce Expansion: Strengthen partnerships with online marketplaces and influencer networks for brand amplification.

Enhance R&D Capabilities: Develop water-based and hybrid formulations that cater to diverse climatic and skin-type conditions.

Secure Supply Chain Resilience: Collaborate with certified hemp cultivators and maintain transparency to mitigate regulatory risks.

Sustainability Integration: Adopt eco-friendly packaging and traceable sourcing to align with conscious consumer trends.

Conclusion

The CBD Serums market represents one of the most dynamic frontiers in the global skincare industry, bridging wellness, science, and sustainability. With continued investment in product innovation, regulatory clarity, and digital transformation, the market is on track to more than double its value by 2031.

Companies that blend science-driven efficacy with clean beauty ethics are expected to secure long-term leadership in this high-growth segment.

For Further insights and Detailed Reports, Visit: https://www.qyresearch.in/report-details/7136059/Global-CBD-Serums-Market-Insights

About US:

QYResearch is a leading global market research and consulting company established in 2007. With over 17 years’ experience and professional research team in various cities over the world QY Research focuses on management consulting, database and seminar services, IPO consulting, industry chain research and customized research to help our clients in providing non-linear revenue model and make them successful. We are globally recognized for our expansive portfolio of services, good corporate citizenship, and our strong commitment to sustainability.

Contact US

Ankit Jain - Director, Global Digital Marketing

QY Research, INC.

India Office -

315Work Avenue, Raheja Woods, Kalyani Nagar, 

Pune, Maharashtra 411006, India

Web – https://www.qyresearch.in

Email- ankit@qyresearch.com 

Other Related Report From QY Research:

1. Global CBD Serums Market Insights, In-Depth Analysis and Forecast 2025-2031
2. Global Cannabis Cosmetics Market Insights, Industry Share, Sales, Revenue, and Forecast 2025-2031
3. Global Cannabis Sativa Seed Oil Market Insights, Industry Share, Sales, Demand, and Forecast 2025-2031
4. Global Organic CBD Hemp Oil Market Insights, Industry Share, Revenue, Growth Rate, and Forecast 2025-2031
5. Cannabidiol Oil (CBD Oil) Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
6. Hemp Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031