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Global Bleaching Chemicals Market: Increasing Demand from Rapidly Growing Paper and Pulp Industry to Boost Market Growth.

Bleaching chemicals find application largely in paper and pulp industry, textile industry, household cleaning, water treatment and to certain extent even in cosmetics.The existing market for bleaching chemicals is highly dominated by geographies such as North America and Europe.
Published 06 October 2015

Bleaching chemicals are primarily used in chemical reactions to remove color from the base material on which they are applied or used. The bleaching chemicals are oxidizing agents that make the substrate bright and colorless. The global bleaching chemicals market is expected to leverage from the demand for bleaching chemicals across various industries such as textile, paper and pulp, water treatment, household cleaning, and others.

Environmental Regulations to Restrict Growth of Global Bleaching Chemicals Market

The bleaching chemicals are usually peroxide- or chlorine- based. Some of the commonly used bleaching chemicals are hydrogen peroxide, chlorine, chlorine dioxide sodium hypochlorite, sodium percarbonate, and others. The global bleaching chemicals market will be driven by the growing demand from industrial sector as well as households. However, environmental regulations are expected to restrain the growth of the bleaching chemicals market. Bleaching chemicals are used in skin lightening products as well. Usage of bleaching chemicals in cosmetics industry has opened new opportunities for the global bleaching chemicals market. 

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Water Treatment Industries to Drive Demand for Chlorine-based Bleaching Chemicals 

On the basis of constituents, chlorine-based, peroxide-based, and miscellaneous bleaching chemicals are the three broad product categories in the global bleaching chemicals market. Used widely as household cleaners, chlorine-based bleaching chemicals work as disinfectants in water treatment, particularly drinking water. In regions such as Asia Pacific and Rest of the World, water treatment industries are expected to rapidly grow owing to the chronic problem of water pollution. Growth in water-treatment industries across the globe is expected to propel the demand for chlorine-based bleaching chemicals.

Peroxide-based bleaching chemicals find wide applications such as hair coloring in cosmetics industry. Chemically, peroxides contain a single oxygen-oxygen bond. Reactions of peroxides lead to breakage of oxygen bond and release of reactive oxygen molecules. Peroxide-based bleaching chemicals usually contain hydrogen peroxide along with another constituent such as sodium carbonate. 


Pulp and paper industry have emerged as the major end user industry in the global bleaching chemicals market. The bleaching action on wood pulp makes it suitable for paper manufacturing by removing all the impurities. Textile industry is another major end user industry in the bleaching chemicals market and the growth of the textile industry is expected to fuel the demand for bleaching chemicals. 

Asia Pacific to Dominate Global Bleaching Chemicals Market

The global bleaching chemicals market has been dominated by Europe and North America. The demand for bleaching chemicals in North America can be attributed to the extensive usage of bleaching chemicals across various end-use industries. In Europe, strict government regulations has restrained the market for bleaching chemicals. In the coming years, Asia Pacific is expected to emerge as the fastest growing region in the market owing to the growing demand from paper and textile industries. Countries such as India, China, Malaysia, Thailand, and Bangladesh look promising markets for bleaching chemicals. Some of the key players in the global bleaching chemicals market are Hercules and Hercules Corporation, Akzo Nobel, Kemira Oyj, Aditya Birla Chemicals, and others.

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