Global Beer Market Outlook 2025–2033 Influenced by Craft Trends, Premium Flavors, and Expanding Consumption

Market Overview

The global beer market reached a size of USD 686.3 Billion in 2024 and is anticipated to grow to USD 802.9 Billion by 2033. It is expected to expand at a CAGR of 1.8% during the forecast period from 2025 to 2033. Growth is driven by rising e-commerce and online retailing, expansion of tourism and hospitality, and shifting consumer preferences towards specialty and low-alcohol beers.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Beer Market Key Takeaways

• Current Market Size: USD 686.3 Billion in 2024
• CAGR: 1.8% during 2025-2033
• Forecast Period: 2025-2033
• Standard lager beer holds the largest market share among product types due to its crisp and refreshing taste as well as its adaptability.
• Glass packaging dominates the market for its preservative qualities and recyclability.
• Macro-brewery production leads the market driven by bulk production, wide distribution, and strong marketing campaigns.
• High alcohol content beers secure the largest share, supported by craft breweries and premium pricing.
• Flavored beers currently hold the largest market share, influenced by consumer demand for unique tastes and lower calorie options.
• Supermarkets and hypermarkets account for the largest distribution channel share, enabled by widespread accessibility and competitive pricing.
• Asia Pacific dominates the regional market due to population growth, rising income, urbanization, and increasing investments in the brewing industry.

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Market Growth Factors

The growth of the global beer market is propelled significantly by the expansion of the e-commerce and online retail sector. This evolution has enabled producers and retailers to access a broader customer base globally. Online platforms and delivery services provide convenient consumer access and offer breweries, especially craft producers, opportunities to reach international audiences. Personalized recommendations and targeted marketing through data analysis further enhance consumer engagement and market growth.

The tourism and hospitality sector's significant growth also fuels beer consumption. Increasing tourist numbers and a growing preference for alcoholic beverages in hotels, bars, and restaurants broaden the consumer base. International expansion by renowned manufacturers and the introduction of innovative flavors and craft beer options attract a diverse audience seeking artisanal experiences, fueling market expansion.

Changing consumer preferences towards healthier lifestyle choices, including demands for lower-calorie, low-alcohol, and non-alcoholic beer varieties, also bolster market growth. The craft beer movement, emphasizing unique and authentic flavors from independent breweries, appeals to consumers seeking alternatives to mass-produced products. Additionally, the adoption of environmentally friendly practices such as recycling and local sourcing aligns with rising environmental consciousness, contributing positively to the market outlook.

Market Segmentation

By Product Type:

• Standard Lager: Recognized as the most popular beer type with a crisp and refreshing taste, appealing widely, and favored in the craft beer movement.
• Premium Lager
• Specialty Beer
• Others

By Packaging:

• Glass: Leading packaging material due to its impermeability, preservation qualities, aesthetic transparency, and recyclability.
• PET Bottle
• Metal Can
• Others

By Production:

• Macro-Brewery: Dominates production with large-scale facilities lowering unit costs, expansive distribution, strong marketing, and consistent quality.
• Micro-Brewery
• Others

By Alcohol Content:

• High: Holds the majority market share with bold and complex flavors favored by connoisseurs and craft brewers.
• Low
• Alcohol-Free

By Flavor:

• Flavored: Largest segment driven by consumer desire for unique, refreshing flavors and health-conscious alternatives with reduced alcohol and calories.
• Unflavored

By Distribution Channel:

• Supermarkets and Hypermarkets: Largest share due to extensive reach, competitive pricing, and wide product variety.
• On-Trades
• Specialty Stores
• Convenience Stores
• Others

By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Regional Insights

Asia Pacific holds the dominant position in the global beer market, driven by its large population, rising disposable income, urbanization, and westernized lifestyles. The region benefits from increased beer demand during social gatherings and celebrations, alongside substantial investments in the brewing industry. Domestic and international breweries have established a significant presence here, catalyzing further growth.

Recent Developments & News

• In July 2021, HEINEKEN N.V. gained control of United Breweries Limited (UBL) in India following UBL's annual general meeting.
• In May 2022, ANHEUSER-BUSCH INBEV SA/NV launched a new beer brand called Seven Rivers in various Indian states, including Delhi and Goa.
• In October 2022, Carlsberg Group introduced exclusive anniversary brews named Carlsberg brut beer celebrating 175 years of brewing, featuring notes of yuzu, grapefruit, and rose water.

Key Players

• Asahi Group Holdings, Ltd.
• ANHEUSER-BUSCH INBEV SA/NV
• Beijing Yanjing Beer Group Corporation
• Carlsberg Group
• Diageo plc
• Dogfish Head Craft Brewery Inc.
• HEINEKEN N.V.
• Sierra Nevada Brewing Co.
• Grupo Modelo
• United Breweries Limited (UBL)
• Oettinger Brauerei GmbH
• Kirin Holdings Company Limited
• Molson Coors Beverage Company
• Tetra Laval Group

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