General Medicine and General Medicine Education Publishing Market

General medicine or internal medicine is the branch of medicine that applies the scientific knowledge and medical expertise for diagnosis and nonsurgical treatment of health related conditions of the internal organs in adults. The specialists who practice general medicine are called general physicians or internists.

An estimated 75000 medical students choose general medicine every year around the world. At least three years of the education, which normally ranges from five to seven years, are dedicated to learning the prevention, diagnosis and treatment of various diseases that affect internal organs of humans.

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General physicians are prepared to deal with a variety of problems that range from the simplest issues to the extremely rare ones. They are specially educated to treat confusing diagnostic issues and can handle severe situations where several diseases can arise at the same time. They are also skilled to teach their patients a proper understanding and importance of maintaining a healthy body.   

Caring for You for Life

In today's world of complex medicinal inventions and technologies, general physicians take pride in  taking general care of their patients - in their homes, offices or clinics, during hospitalization , in nursing homes and intensive care units as well. Sometimes, when other medical professionals such as surgeons are involved in the patient care, general physicians coordinate the care and manage all the medical difficulties associated with that care.

Internal Medicine Subspecialties

General physicians choose to specialize, if not focus on their general medicinal practice, on as many as thirteen subspecialty areas of the medical field, some of which include cardiology, neurology, ophthalmology, etc.  

General Medicine Education Publications:

Medical publications by the virtue of printed books, journals, e-books and online stores have the power to reach hundreds of thousands of general physicians around distant corners of the world. They provide a proper dissemination of product education, scientific data and clinical information to a variety of readers ranging from medical students, general practitioners, researchers, scientists and even the general population.

The market of general medicine is segmented in two major areas – custom content publishing and online content publishing.
In many countries across the world, where technology is far spread and easily accessed, technologically advanced ways of gaining medical information are easily available. So, mediums such as online journals, e-books, subscription-based access to virtual libraries and databases are becoming increasingly popular.

But there are regions in developing and poor nations where access to technology is either not very easy or is almost impossible. In such regions, printed books, journals and libraries are the only ways to acquire knowledge in general medicines.  This is the reason why the market of custom content publishing accounts for almost 57% shares of the global medical education publishing market.

Another reason for the high share of this segment of market is the high price of such material. The market of online content publication, however, is also amassing huge popularity and high gains. The revenue for this segment comes from subscription-based online reference platforms, virtual libraries and e-books.  

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Growth and restraining factors of the market:

A high surge in online education, growth in numbers and popularity of e-books and the rising need for primary healthcare are the factors responsible for the growth of this market. The major factors that may reason in restraining the growth of the market include low popularity and low adoption rates of online education in developing and poor nations and a decline in the number of students taking up general medicine due to soaring prices of education in many regions of the world.

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