Frozen Pet Food Market to Hit USD 26.8 Billion by 2035 — APAC Growth Accelerates with Pet Humanization Trends

The global frozen pet food market is projected to grow steadily from USD 16.1 billion in 2025 to approximately USD 26.8 billion by 2035, registering a CAGR of 5.2%. This expansion is fueled by rising pet ownership, growing focus on pet health and nutrition, and increasing demand for high-quality, preservative-free products.

Shifting consumer lifestyles have significantly influenced the market. Pet owners are increasingly seeking convenient, nutritionally balanced options that align with modern, busy routines. Manufacturers are responding by emphasizing ingredient transparency, cold-chain innovations, and portion-controlled packaging, ensuring both product quality and convenience.

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Market Dynamics and Trends

• Regulatory frameworks emphasizing food safety and nutritional integrity are strengthening consumer trust in frozen pet food products.
• Premiumization and humanization trends in developed regions are elevating the demand for high-end pet foods.
• Emerging markets are witnessing market expansion through urbanization, higher disposable incomes, and evolving lifestyle patterns.
• Technological advancements in freezing and preservation techniques are extending shelf life while retaining nutritional value.

Over the forecast period, market growth is expected to remain steady, driven by diversified formulations, natural protein-rich diets, and age- and breed-specific products catering to dogs and cats.

Segment Insights

Pet Type

The dog segment remains dominant, accounting for 58.3% of the market in 2025. Higher ownership rates, combined with consumer preference for premium, balanced diets, have reinforced its market leadership. Breed- and age-specific formulations, alongside convenient packaging solutions, have further strengthened the segment’s appeal.

Nature

Conventional frozen pet food holds 78.6% of the market, thanks to affordability, wide availability, and established consumer trust. While organic and specialty products are emerging, conventional products continue to dominate due to cost-effective production and broad distribution networks. Manufacturers are incorporating improved ingredient sourcing, packaging innovation, and nutritional transparency to retain market share.

Sources

Animal-derived ingredients lead with 69.7% of the market, reflecting consumer preference for protein-rich diets that align with pets’ natural feeding behaviors. Ethical sourcing, advanced processing, and cold-chain infrastructure are enhancing product quality and distribution.

Regional Insights

• United States: Market CAGR of 3.2%, with growing demand for limited-ingredient and sustainable options. Companies like Mars Petcare have expanded offerings such as the Nutro So Simple line, highlighting key ingredients on packaging for transparency.
• Germany: CAGR of 2.3%. Market growth driven by high food safety standards, premium frozen food offerings, and rising demand for natural ingredients.
• India: CAGR of 6.1%, fueled by nuclear families adopting pets, pet humanization trends, and rising awareness of nutritional well-being.
• China: CAGR of 5.8%. Increasing investments in premium and super-premium frozen pet foods, including freeze-dried and kibble+ formats, are supporting market growth.
• Japan: CAGR of 4.9%, with local producers gaining prominence over foreign players by focusing on organic and natural pet foods free from artificial additives.

Competitive Landscape

Key players are diversifying product portfolios to include raw frozen, freeze-dried, and grain-free options targeting breed- and age-specific needs. Subscription services and smaller portion packaging are being adopted to meet modern pet owners’ convenience and storage requirements. Notable recent developments include:

• January 2025: Choice Pet Products launched its first raw and frozen pet food offerings.
• March 2025: Petco Health and Wellness Co. partnered with JustFoodForDogs to expand fresh and frozen premium pet foods.
• June 2025: BrightPet Nutrition Group acquired Raw Advantage, a leading frozen raw and freeze-dried pet food manufacturer.
• October 2025: Vital Essentials partnered with Yelloh (formerly Schwan’s Home Delivery) to enhance frozen pet food delivery services.

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Outlook

The frozen pet food market is poised for steady growth over the next decade, driven by pet humanization, premiumization trends, and technological innovations in freezing and preservation. With diversified formulations and enhanced retail penetration, the market is set to offer lucrative opportunities for manufacturers, investors, and retailers across North America, Europe, and Asia-Pacific.

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