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Fireworks in the UK Capsule Report By Tesco, ASDA, Sainsbury's, Aldi, Morrisons, B&M, Firework Crazy, Wyevale

The Exhaustive Study for Fireworks in the UK Capsule Report Market Research Report is added on database. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Published 12 September 2018
The "Fireworks in the UK Capsule Report - 2017", report forms part of GlobalData's Retail Occasions series, and gives insight into the profile and spending habits of consumers buying fireworks. The report analyses the market, the major players, the main trends, and consumer attitudes to buying fireworks.
The percentage of people buying fireworks has decreased 1.4 percentage points from 2016 to 2017, but more consumers are purchasing them for Bonfire Night. Consumers are price sensitive, which is influencing their choice of retailer for fireworks.
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Key Players:
  • Tesco
  • ASDA
  • Sainsbury's
  • Aldi
  • Morrisons
  • B&M
  • Firework Crazy
  • Wyevale
- Fireworks are now being more frequently purchased for international occasions, such as Diwali and Chinese New Year. However, Bonfire Night remains the most important occasion; 50.5% of consumers purchased fireworks for the event.
- Value for money is the top driver of store selection for purchasing fireworks, but safety remains an important driver.
Reasons to buy:
- Use our in-depth consumer insight to gain knowledge of consumer preferences and help tailor your product offerings.
- Understand what drives retailer choice among consumers, such as convenience, value for money and delivery options in order to maximise sales potential.
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Key Points from TOC:
Buying dynamics
Store selection
Channel usage
Buying dynamics
Technical details: consumer survey work
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