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Figurine Market Research:the global Figurine market size is projected to reach USD 13.94 billion by 2030

According to the new market research report “Figurine- Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030”, published by QYResearch, the global Figurine market size is projected to reach USD 13.94 billion by 2030, at a CAGR of 9.6% during the forecast period.
Published 08 May 2024

According to the new market research report “Figurine- Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030”, published by QYResearch, the global Figurine market size is projected to reach USD 13.94 billion by 2030, at a CAGR of 9.6% during the forecast period.

  • Global Figurine Market Size (US$ Million), 2019-2030


Source: QYResearch, "Figurine- Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030”


  • Global Figurine Top 5Players Rankingand Market Share (Ranking is based on the revenue of 2023, continually updated)


Source: QYResearch, "Figurine- Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030”

According to QYResearch Top Players Research Center, the global key manufacturers of Figurine include Bandai, Funko, Good Smile Company, POP MART, Mattel, Hasbro, Hot Toys, Max Factory, Sideshow Collectibles, Kotobukiya, etc. In 2023, the global top five players had a share approximately 31.0% in terms of revenue.


  • Figurine, Global Market Size, Split by Product Segment


Source: QYResearch, "Figurine- Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030”

In terms of product type, currently Anime Figurines is the largest segment, hold a share of 59.7%.

  • Figurine, Global Market Size, Split by Application Segment


Source: QYResearch, "Figurine- Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030”

In terms of product application, currently Offline Sales is the largest segment, hold a share of 79.4%.

  • Figurine, Global Market Size, Split by Region


Source: QYResearch, "Figurine- Global Market Share and Ranking, Overall Sales and Demand Forecast 2024-2030”


Market Drivers:

Cultural Significance: Figurines often hold cultural or sentimental value for collectors, enthusiasts, and gift recipients. They may represent characters from popular media, historical figures, or cultural icons, driving demand among consumers who appreciate and identify with these symbols.

Collectibility and Hobbyist Interest: Many people collect figurines as a hobby or investment, driving demand for limited edition or rare pieces. Figurine collecting communities thrive globally, with enthusiasts seeking out specific brands, styles, or themes to add to their collections.

Pop Culture and Licensing: Figurines based on popular franchises, such as movies, TV shows, video games, and comic books, attract fans seeking memorabilia or merchandise related to their favorite media properties. Licensing agreements between figurine manufacturers and entertainment companies contribute to the availability and diversity of themed figurines in the market.

Gift and Decorative Items: Figurines serve as popular gifts for various occasions, including birthdays, holidays, weddings, and graduations. Their aesthetic appeal, sentimental value, and diverse themes make them versatile decorative items suitable for home and office environments, driving demand in the consumer market.

Innovation in Design and Materials: Manufacturers continually innovate in figurine design, incorporating new materials, finishes, and production techniques to enhance aesthetics, durability, and realism. Advances in 3D printing, sculpting, and painting technologies allow for greater customization and detail in figurine creation, attracting discerning collectors and enthusiasts.

E-Commerce and Online Marketplaces: The proliferation of e-commerce platforms and online marketplaces provides convenient access to a wide range of figurines for consumers worldwide. Online retail channels offer greater visibility and reach for figurine manufacturers, facilitating sales, marketing, and distribution efforts.

Brand Licensing and Partnerships: Collaborations between figurine manufacturers and established brands, artists, or designers expand product offerings and appeal to niche markets. Brand recognition, quality assurance, and marketing support from licensed properties contribute to the success and desirability of figurine collections.

Emerging Markets and Demographics: Growing disposable incomes, urbanization, and changing consumer preferences in emerging markets drive demand for luxury and lifestyle products, including figurines. Targeting younger demographics, such as millennials and Generation Z, with themed figurines relevant to their interests and lifestyles can stimulate market growth and diversification.



Economic Uncertainty: Fluctuations in the global economy, including recessions, inflation, and currency devaluation, can impact consumer spending behavior. During economic downturns, consumers may reduce discretionary spending on non-essential items like figurines, leading to decreased demand and sales in the market.

Competition from Digital Alternatives: The rise of digital entertainment platforms, virtual collectibles, and augmented reality experiences presents a competitive challenge to traditional figurine manufacturers. As consumers increasingly engage with digital media and entertainment, they may allocate less budget and attention to physical figurines, affecting market demand.

Counterfeiting and Piracy: The proliferation of counterfeit and pirated figurines poses a significant threat to legitimate manufacturers and brands in the market. Counterfeit products not only erode brand reputation and trust but also compete unfairly by undercutting prices and offering substandard quality, impacting sales and market share.

Environmental Concerns: Figurine production, particularly using traditional materials like plastic, can have adverse environmental impacts, including resource depletion, pollution, and waste generation. Heightened awareness of sustainability issues among consumers may lead to scrutiny and backlash against environmentally unfriendly practices in the figurine industry.

Supply Chain Disruptions: Disruptions in the supply chain, such as raw material shortages, logistics challenges, and geopolitical tensions, can disrupt manufacturing operations and lead to delays in product availability. Uncertainty and volatility in the supply chain may increase production costs and compromise product quality and consistency.

Changing Consumer Preferences: Shifts in consumer preferences, tastes, and lifestyle trends can influence demand for figurines and related collectibles. Manufacturers must continuously innovate and adapt their product offerings to align with evolving consumer preferences and market trends to remain competitive and relevant.

Regulatory Compliance: Compliance with regulatory requirements, including product safety standards, labeling regulations, and intellectual property rights protection, adds complexity and costs to figurine manufacturing and distribution. Failure to comply with regulations can result in legal liabilities, fines, and reputational damage for companies operating in the market.

Market Saturation: The figurine market may become saturated with a proliferation of products, brands, and themes, making it challenging for new entrants to gain visibility and market share. Intense competition and price pressure in a saturated market environment may lead to margin erosion and consolidation among industry players.



Expanding Collectibles Market: The collectibles market, including figurines, continues to grow globally as collectors seek unique and valuable items to add to their collections. Manufacturers can capitalize on this trend by offering limited edition, artist-designed, or themed figurines that cater to niche collector interests and preferences.

Digital Integration and Augmented Reality: Integrating digital elements such as augmented reality (AR) into figurine designs can enhance the interactive and immersive experience for consumers. Figurines embedded with AR technology can unlock digital content, games, or virtual experiences, offering new dimensions of engagement and value to collectors.

Personalization and Customization: Offering personalized or customizable figurines allows consumers to create unique and meaningful keepsakes tailored to their preferences. Manufacturers can leverage technologies like 3D printing and customization platforms to offer personalized figurines featuring individualized designs, names, or messages.

Licensed Intellectual Properties: Collaborating with popular entertainment franchises, brands, and artists to produce licensed figurines can attract dedicated fan bases and tap into existing fan communities. Licensed figurines based on beloved characters, movies, TV shows, and video games can drive sales and expand market reach among passionate enthusiasts.

Sustainable and Eco-friendly Practices: Embracing sustainable materials, production processes, and packaging solutions aligns with growing consumer demand for environmentally responsible products. Manufacturers can differentiate themselves in the market by offering eco-friendly figurines made from recycled or biodegradable materials, appealing to environmentally conscious consumers.

E-commerce and Direct-to-Consumer Channels: The proliferation of e-commerce platforms and direct-to-consumer (DTC) sales channels provides opportunities for manufacturers to reach a broader audience and bypass traditional retail channels. Establishing an online presence and leveraging digital marketing strategies can increase visibility, accessibility, and sales opportunities for figurine products.

Emerging Markets and Demographics: Targeting emerging markets with rising disposable incomes and a growing affinity for collectibles presents untapped opportunities for market expansion. Manufacturers can tailor product offerings and marketing strategies to appeal to younger demographics, such as millennials and Generation Z, who are increasingly interested in pop culture, fandoms, and nostalgia-driven products.

Artisanal and Handcrafted Figurines: Handcrafted or artisanal figurines crafted by skilled artists offer unique aesthetic appeal and craftsmanship that resonate with discerning collectors. Emphasizing artisanal techniques, authenticity, and craftsmanship can differentiate figurine products in the market and appeal to connoisseurs seeking premium-quality collectibles.


About QYResearch

QYResearch founded in California, USA in 2007.It is a leading global market research and consulting company. With over 17 years’ experience and professional research team in various cities over the world QY Research focuses on management consulting, database and seminar services, IPO consulting, industry chain research and customized research to help our clients in providing non-linear revenue model and make them successful. We are globally recognized for our expansive portfolio of services, good corporate citizenship, and our strong commitment to sustainability. Up to now, we have cooperated with more than 60,000 clients across five continents. Let’s work closely with you and build a bold and better future.

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