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Feminine Hygiene Products Market Size, Share, Trends, Forecast Report 2023-2028

The global feminine hygiene products market size reached US$ 26.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.5 Billion by 2028, exhibiting a growth rate (CAGR) of 4.93% during 2023-2028.
Published 22 August 2023

IMARC Group, a leading market research company, has released a report titled “Feminine Hygiene Products Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028“. According to the report, The global feminine hygiene products market size reached US$ 26.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 35.5 Billion by 2028, exhibiting a growth rate (CAGR) of 4.93% during 2023-2028.

Feminine hygiene products refer to personal care items utilized by women during menstruation, vaginal discharge, and other bodily functions related to the vulva. These products include sanitary pads, tampons, menstrual cups, panty liners, feminine washes, wipes, and other intimate care products. They are designed with specific materials that ensure safety, comfort, and absorbency to manage the menstrual flow. Feminine hygiene products are essential for maintaining personal hygiene, preventing infections, and promoting overall well-being among women. In various industrial sectors, such as retail, healthcare, and consumer goods, these products hold significant relevance. They are widely available across multiple distribution channels, including supermarkets, pharmacies, beauty stores, and online retail platforms. As a result, feminine hygiene products are widely used among the masses due to the increase in awareness about women's health and hygiene around the globe. 

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Feminine Hygiene Products Market Trends and Drivers:

The global feminine hygiene products market is primarily driven by the rising consciousness about personal hygiene and cleanliness among women. Besides this, a significant surge in education and awareness campaigns launched by governments and organizations of various nations is significantly contributing to market growth. Governments across the globe are taking favorable initiatives to promote menstrual health and hygiene, such as introducing schemes to provide sanitary products at subsidized rates or even free of charge to school-going girls and women from low-income groups. This helps increase product penetration and break the taboo around menstruation, further stimulating market growth. Moreover, advancements in product design, comfort, absorbency, and biodegradability owing to technological innovations are catalyzing market growth. The growing trend of using organic and natural products is gaining immense traction in the market for feminine hygiene products, resulting in a higher demand for eco-friendly, biodegradable, and chemical-free products. This shift is encouraged by rising consumer awareness about the harmful effects of synthetic materials and chemicals used in conventional products and the associated environmental impact. Furthermore, the rising consumer disposable incomes, elevating levels of urbanization, and women's active participation in the workforce are other major factors fueling the market growth. Along with this, the rapid proliferation of online retail platforms for purchasing feminine hygiene products due to the ease of shopping, discreet packaging, lucrative discount offers, and doorstep delivery is driving the market toward growth. Other factors, including the increasing emphasis on women empowerment and gender equality, heavy investments in marketing and promotional activities by key players, and the launch of new products, such as period panties and organic and reusable sanitary pads, are also providing a positive thrust to the market growers.

Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of the key players operating in the market are:

  • Procter & Gamble Company (The) (PG)
  • Edgewell Personal Care Company (EPC)
  • Kimberly-Clark Corporation (KMB)

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The report has segmented the market on the basis of Product Type, Distribution Channel, and Region.

Breakup by Product Type:

  • Sanitary Pads
  • Panty Liners
  • Tampons
  • Spray and Internal Cleaners
  • Others

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Beauty Stores and Pharmacies
  • Online Stores
  • Others

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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