Europe Probiotic Supplements Sector Achieves USD 2.1 Billion Valuation in 2024 Set to Expand at 4.5% CAGR to USD 3.1 Billion by 2033

Market Overview

The Europe probiotic supplements market was valued at USD 2.1 Billion in 2024 and is forecast to reach USD 3.1 Billion by 2033, growing at a CAGR of 4.5% during 2025-2033. Probiotic supplements contain microorganisms such as Lactobacilli, Bifidobacterium, Streptococcus Thermophilus, and Saccharomyces Boulardii that provide health benefits including gut microbiome balance, inflammation reduction, immune support, and mental health enhancement. Demand is driven by rising chronic gastrointestinal diseases, a growing elderly population, and increasing consumer preference for functional and probiotic products.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Europe Probiotic Supplements Market Key Takeaways

• Current Market Size: USD 2.1 Billion in 2024
• CAGR: 4.5% during 2025-2033
• Forecast Period: 2025-2033
• Probiotic supplements include functional microorganisms like Lactobacilli, Bifidobacterium, Streptococcus Thermophilus, and Saccharomyces Boulardii.
• Rising chronic ailments such as GERD, Crohn’s disease, and gastroenteritis drive demand in Europe.
• The elderly population prone to gastrointestinal issues is a significant growth factor.
• Consumer shift from carbonated/high-calorie drinks to functional and probiotic beverages is catalyzing market growth.
• Innovative product offerings with exotic flavors and attractive packaging contribute to increased sales.
• Online retail channels gained prominence post-COVID-19 pandemic.

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Market Growth Factors

The prevalence of chronic gastrointestinal diseases such as gastroesophageal reflux disease (GERD), Crohn's disease, and gastroenteritis in Europe is rising which is expected to be a factor fueling the growth of the European probiotic dietary supplements market during the forecast period. Since the aging European population is predisposed to these GI diseases, the need for such treatments is expected to increase as well.

The market is further propelled by the shift in consumer preference from carbonated and high-calorie beverages to functional probiotic drinks. These changes are helped by the increased awareness among consumers regarding the health benefits offered by probiotics, including maintaining gut microbiome, diminishing inflammatory responses, alleviating mental health conditions, and strengthening immunity. The popularity of novel variants of probiotic products, characterized by exotic flavors and attractive packaging, has contributed to the growth of the probiotic market.

Additionally, probiotic fortified foods and drinks designed for prophylactic therapies and recovery from disease create an added incentive for the probiotic supplement market as part of a nutritional intervention strategy. The COVID-19 pandemic accelerated a trend of consumers purchasing probiotic supplements from online retailers over physical retailers, which increased the availability of the probiotic products in the marketplace.

Market Segmentation

By Ingredient:

• Bacteria
• Lactobacilli
• Bifidobacterium
• Streptococcus Thermophilus
• Yeast
• Saccharomyces Boulardii
• Others

The market segments probiotic supplements primarily by bacteria and yeast ingredients, with bacteria holding the majority market share. Key microorganisms include Lactobacilli, Bifidobacterium, and Streptococcus Thermophilus.

By Form:

• Powder
• Tablet
• Liquid
• Others

Probiotic supplements are available in powder, tablet, liquid, and other forms. The liquid form exhibits clear market dominance currently.

By Application:

• Food Supplements
• Nutritional Supplements
• Speciality Nutrients
• Infant Formula
• Others

Applications encompass food supplements, nutritional supplements, specialty nutrients, and infant formula, addressing diverse consumer needs.

By Distribution Channel:

• Supermarkets and Hypermarkets
• Hospitals & Clinics
• Pharmacies
• Online
• Others

Distribution channels include supermarkets and hypermarkets, hospitals and clinics, pharmacies, online retail, and others. Supermarkets and hypermarkets presently hold the largest market share.

By Country:

• Germany
• France
• United Kingdom
• Russia
• Italy
• Spain
• Others

The market is geographically segmented into Germany, France, the United Kingdom, Russia, Italy, Spain, and others. Italy currently dominates the Europe probiotic supplements market.

Regional Insights

Italy is the dominant region in the Europe probiotic supplements market. The report classifies the Europe market into Germany, France, United Kingdom, Russia, Italy, Spain, and others, highlighting Italy's leading position. Exact market share and CAGR figures by region are not provided in the source.

Key Players

• BioGaia
• Bio-K Plus International Inc.
• Chr. Hansen Holding A/S
• Daflorn Probiotics UK
• Danone S.A
• Exden
• IPA EUROPE
• PepsiCo Inc.
• Vitafoods
• Yakult Honsha

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