Europe Beer Market Size is Projected To Exhibit Growth Rate 1.9% CAGR During 2024-2032

IMARC Group, a leading market research company, has recently releases report titled “Europe Beer Market Report by Product Type (Standard Lager, Premium Lager, Specialty Beer, and Others), Packaging (Glass, PET Bottle, Metal Can, and Others), Production (Macro-Brewery, Micro-Brewery, and Others), Alcohol Content (High, Low, Alcohol-Free), Flavor (Flavored, Unflavored), Distribution Channel (Supermarkets and Hypermarkets, On-Trades, Specialty Stores, Convenience Stores, and Others), and Country 2024-2032”. The study provides a detailed analysis of the industry, including the Europe beer market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How Big is the Europe Beer Market?

The Europe beer market size reached US$ 149.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 179.1 Billion by 2032, exhibiting a growth rate (CAGR) of 1.9% during 2024-2032.

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Factors Affecting the Growth of the Europe Beer Industry:



• Cultural heritage:

Beer has deep roots in European culture, spanning centuries, and is ingrained in social, culinary, and even religious traditions. Many European countries have a rich history of brewing, with distinct beer styles originating from different regions. This cultural heritage fosters a strong affinity towards beer consumption across Europe. Traditional brewing methods, such as those used in Belgian abbey ales or German lagers, evoke a sense of authenticity and craftsmanship that resonates with consumers. Additionally, beer plays a central role in various social rituals and gatherings, further embedding its significance in European society. As a result, this cultural heritage continues to drive the growth of the beer market in the region.

• Shifting consumer preferences:

Health consciousness, changing demographics, and an increasing emphasis on sustainability are influencing how consumers approach beer consumption. With a growing focus on health and wellness, there's a rising demand for low-alcohol or alcohol-free beer options. Consumers are also seeking more diverse and innovative flavors, prompting brewers to experiment with unique ingredients and brewing techniques. Craft beer, in particular, has gained popularity as consumers seek out artisanal, small-batch offerings that offer distinct flavors and experiences. Furthermore, sustainability concerns are driving demand for eco-friendly packaging and production practices, with consumers favoring brands that prioritize environmental responsibility. These shifting preferences are bolstering the growth of the Europe beer market, encouraging innovation across the industry.

• Ongoing technological advancements:

Technological innovations are reshaping the landscape of the European beer market. Automation and digitization are optimizing production processes, reducing costs, and enhancing product consistency and quality. In line with this, the advent of advanced brewing equipment and techniques enabling brewers to experiment with new flavors, ingredients, and brewing styles, thereby catering to diverse consumer preferences is strengthening the market growth. Furthermore, ongoing technological innovations in packaging, such as lightweight materials, recyclable cans, and eco-friendly alternatives, are addressing environmental concerns and meeting consumer demands for sustainable packaging solutions. Additionally, digital marketing and e-commerce platforms are aiding in market expansion by enabling direct-to-consumer sales and enhancing customer engagement and brand loyalty.

Europe Beer Market Report Segmentation:

Breakup by Product Type:

• Standard Lager
• Premium Lager
• Specialty Beer
• Others

Standard lager dominates due to widespread consumer preference.

Breakup by Packaging:

• Glass
• PET Bottle
• Metal Can
• Others

Glass packaging prevails for its traditional appeal and preservation qualities.

Breakup by Production:

• Macro-Brewery
• Micro-Brewery
• Others

Macro-breweries lead in production due to economies of scale and widespread distribution.

Breakup by Alcohol Content:

• High
• Low
• Alcohol-Free

High alcohol content accounts for the majority of the market share due to its widespread consumer preference.

Breakup by Flavor:

• Flavored
• Unflavored

Unflavored beers are favored for their classic taste and versatility.

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• On-Trades
• Specialty Stores
• Convenience Stores
• Others

Supermarkets and hypermarkets are preferred for convenient accessibility and variety.

Breakup by Country Insights:

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

Germany leads the market due to its rich brewing tradition, beer culture, and large consumer base.

Global Europe Beer Market Trends:

The growth of the Europe beer market is fueled by increasing tourism activities across the region, with travelers seeking authentic cultural experiences including exploring local breweries and tasting regional beer specialties. Besides this, the rising popularity of beer festivals and events across the continent is contributing to the market growth by attracting beer enthusiasts from around the world and providing an opportunity for breweries to showcase their products and engage with a diverse audience.

Furthermore, the increasing adoption of online beer sales platforms and beer subscription services with consumers increasingly seeking convenience and variety in their purchasing experiences is propelling the market forward.

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Other Key Points Covered in the Report:

• COVID-19 Impact
• Porters Five Forces Analysis
• Value Chain Analysis
• Strategic Recommendations

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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