Europe and U.S. Bird Cages & Accessories Market Outlook 2025–2035: Innovation, Growth, and Demand Trends

The global Bird Cages & Accessories market is set for significant growth between 2025 and 2035, driven by the increasing trend of pet humanization and a rising number of households adopting birds as companion animals. With the market valued at approximately USD 2.9 billion in 2025 and forecasted to reach USD 4.8 billion by 2035, it is expected to grow at a healthy CAGR of 5.1%. This robust expansion reflects evolving consumer preferences, rising disposable incomes, and innovation across product designs and materials.

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Key Market Drivers

• Rising Pet Humanization and Bird Adoption: A growing number of pet owners now consider birds as members of their family, which has fueled demand for premium and customized bird cages and accessories designed for comfort and safety.
• Increasing Disposable Income: Economic growth and rising disposable incomes, especially in emerging markets, allow consumers to invest more in quality pet products.
• Focus on Pet Welfare: Awareness about bird well-being and habitat enrichment is pushing manufacturers to develop innovative cages with better ventilation, safety features, and spacious interiors.
• Eco-Friendly and Aesthetic Designs: Demand for environmentally friendly products made from sustainable materials like natural wood and hybrids is on the rise, alongside cages and accessories that complement modern home décor.
• E-commerce Expansion: Online platforms have broadened accessibility to a wider variety of bird cages and accessories, making it easier for pet owners to discover and purchase specialized products.

Market Segmentation and Trends

The Bird Cages & Accessories market is segmented by Type, Material, End User, Bird Type, Sales Channel, and Region.

• Type: The cages segment dominates the market with a 25% share, driven by innovations in design, durability, and modularity. Accessories including feeders, perches, toys, and liners are also witnessing steady growth as owners seek to enrich their pets’ environments.
• Material: Metal cages lead the market with a 40% revenue share due to their strength, corrosion resistance, and ease of cleaning. Stainless steel and wrought iron cages are particularly favored for their durability and safety features.
• End User: Individual pet owners account for 45% of the market, as more households adopt birds and prefer home-friendly cages with customizable features. Commercial establishments and veterinary clinics also represent important demand segments.
• Bird Type: Small birds remain the most common pets, but exotic birds are growing in popularity, which is creating demand for specialized cages and accessories tailored to their unique needs.
• Sales Channels: Online retailers are increasingly influential, capitalizing on the digital ecosystem to reach consumers directly. Other channels include pet specialty stores, wholesalers, and supermarkets.

Regional Outlook

• North America: Dominates the market, with the United States accounting for over 83% of the regional revenue. The rise in pet bird ownership, coupled with the trend of bird cages as stylish home décor, fuels market expansion.
• Asia-Pacific: Emerging economies such as India and China show promising growth due to urbanization, increased disposable income, and a rising focus on natural, sustainable pet products.
• Europe: Countries like Italy lead in pet bird populations, with pet adoption surging during the pandemic period. The region’s strong demand for decorative birds supports growth in cages and accessories.

Innovation and Technology

Advancements in bird cage design are pivotal market drivers. Manufacturers are developing:

• Smart Cages: Equipped with automatic feeding, self-cleaning, and real-time monitoring to simplify bird care.
• Modular and Expandable Systems: Suitable for multi-bird households, allowing owners to customize cage size and functionality.
• Sustainable Materials: Growing consumer demand for eco-friendly and chemical-free cages has prompted the use of natural woods and non-toxic finishes.
• Aesthetic Integration: Cage designs increasingly double as home décor pieces, reflecting changing consumer lifestyles and preferences.

Market Challenges

While the Bird Cages & Accessories market exhibits strong growth potential, it faces some challenges:

• Regulatory Policies: Evolving laws and regulations around pet products could impact manufacturing and distribution.
• Economic Fluctuations: Macro-economic uncertainties may affect consumer spending on premium pet products.
• Product Standardization: Variability in product quality and safety standards across regions can influence buyer confidence.

Competitive Landscape

Key market players include Prevue Pet Products, Qiheng Pet Products Manufactory Co Ltd, A&E, Mcage, Entirelypets, Beruru, vidaXL, Big Dutchman, Hellmann Poultry GmbH & Co. KG, and Petco, among others. These companies focus on:

• Product innovation and customization to meet diverse consumer needs.
• Strengthening online presence and direct engagement with customers via digital marketing.
• Expanding product portfolios to include smart and sustainable bird care solutions.

For example, in 2025, Prevue Pet Products launched the “Prevue Hampton Deluxe Cage,” featuring space-saving designs, easy access doors, and powder-coated finishes that enhance durability. Similarly, Caitec Corporation introduced the “Hero Bird Play Stand Series” to foster owner-bird interaction, reflecting the trend toward interactive and enrichment-focused accessories.

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Future Outlook

The Bird Cages & Accessories market is poised for sustained growth over the next decade. Rising awareness of pet welfare, increasing demand for eco-conscious products, and expanding digital sales channels will continue to shape market dynamics. As bird ownership rises globally, particularly among millennials and urban dwellers, the demand for premium, functional, and stylish bird cages and accessories is expected to climb steadily.

With continued innovation and consumer-centric product development, the market value is projected to approach USD 4.8 billion by 2035, presenting lucrative opportunities for manufacturers, retailers, and investors alike.

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