Energy Drinks Market to Offer Numerous Opportunities with the Growth Rate (CAGR) Of 7.5% through 2028 | Red Bull, Monster Beverage, & Coca-Cola Company

This comprehensive Energy Drinks Market report by “MarkNtel Advisors: Leading Market research Company” offers valuable insights into the current and future market landscape, providing clarity on potential challenges and strategies for optimal brand positioning. It features detailed market segmentation, in-depth analysis of key market players, emerging trends in consumer behavior and supply chain dynamics, and opportunities in new geographical markets. With the insights from this report, you can manage your marketing strategies for goods and services more effectively.

“According to recent market analysis report, the Global Energy Drinks Market is expected to grow at a CAGR of 7.5% during the forecast period of 2023 to 2028.”

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Driving Force Behind the Growth of the Energy Drinks Market through 2028

Awareness About Health and Hydration - People are now more attentive, aware, and active toward their health. Along with this awareness, the concern of proper and adequate liquid intake has also been infiltrated into daily life. As a result, consumers have found a rewarding solution through energy drinks to fulfill the goal of being hydrated and taking liquids throughout the day. Besides staying hydrated, the nutrients and vitamins present in such energy drinks upgrade their health. Spurred by these trends, manufacturers have noticed increased demand and production. As such, growing health awareness concerns and the appetite for staying hydrated drive the energy drinks industry. Furthermore, the added advantage of flavors and taste expands the youth's palate of liquid intake, leading to further expansion of energy drink types. For instance:

• In February 2022, PepsiCo launched energy drinks with hemp seed infusions to promote relaxation.

Market Segment Highlights:

By Nature of Product

• Organic
• Non-Organic
• Natural

Among the three, the Organic product is anticipated to expand over the forecast period. Organic products are perceived as having a better composition, nutrition value, quality, and anti-oxidants than conventional non-organic drinks. This influences the customer's decision to try and choose the organic product over the conventional one. Additionally, concerns over the integrity of the traditional development and its artificial ingredients, being highly processed, along with the effects of pesticides and antibiotics, further makes users rely on organic drinks. Thus, being a healthier and safer option, organic drinks will likely influence the industry

By Product

• Alcoholic
• Non-Alcoholic

By Customer

• Teenagers
• Adults
• Geriatric

By Distribution Channel

• Off-Trade
• On-Trade

By Consumption

• Drinks
• Shots
• Mixers

Energy Drinks Market Regional Outlook:

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific.

Here, North America held the largest market share during the historical period and is expected to continue the trend in the forecast years. It ascribes to the shift of energy shots into a general standard with the high consumption of coffee and energy drinks. Energy beverages have become an integral part of gatherings and parties; with the decline in soda consumption, the key market players have taken it upon themselves to provide a benefitting and healthier replacement. This has led to further industry ascension, with increased sales and production. Market players are also taking strategic action to expand the distribution across the region, such as,

• In June 2021, PepsiCo Canada became the exclusive distributor of Guru plant-based energy drinks.

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Energy Drinks Market Competition Analysis:

Some of the top Energy Drinks companies operating in the market are Red Bull, Monster Beverage Corporation, Rockstar Inc., The Coca-Cola Company, PepsiCo, Power Horse, Taisho Pharmaceutical Co Ltd, Heinz, GSK, Goldwin Healthcare, Others.

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