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Digital Signage Market 2023- Size, Share, Trends, Statistics, Top Leaders, & Research Report 2028

The escalating demand for personalized and interactive customer experiences, increasing adoption of digital-out-of-home (DOOH) advertising by companies, and continual technological advancements in display technology represent some of the key factors driving the digital signage market.
Published 17 August 2023

Global Digital Signage Market Research Report:

IMARC Group’s latest research report, titled “Digital Signage Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028,” offers a comprehensive analysis of the industry, which comprises insights on the global digital signage market industry trends. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global digital signage market size reached US$ 25.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 37.6 Billion by 2028, exhibiting a growth rate CAGR of 6.7% during 2023-2028.

Digital signage refers to the use of digital displays for broadcasting video or multimedia content in various locations, serving informational or advertising purposes. It involves display screens, mounting accessories, content management systems, player software, power supply, and cables to facilitate advertising and promotions. This technology offers multiple advantages, including cost and time savings in marketing campaigns, increased customer engagement, seamless communication of dynamic information, and improved aesthetics for showcasing products or services. Additionally, it enables organizations to reach a broader audience and establish a centralized network for digital communications, enhancing the consistency and effectiveness of marketing activities. As a result, it finds extensive application in airports, retail stores, corporate settings, hospitals, digital banners on highways, stadiums, and shopping centers .

Get a Free Sample Copy of the Report at - https://www.imarcgroup.com/digital-signage-market/requestsample

Global Digital Signage Market Trends:

The global market is driven by the growing demand for bright and power-efficient display panels. Moreover, the emergence of advanced display technologies, such as micro-LED and quantum dots, coupled with electronic giant’s preference for large screen displays, further accelerates market growth. The healthcare sector's widespread adoption of digital signage, due to its real-time updates, enforcement of social distancing guidelines, and swift staff mobilization, also contributes to the rising demand worldwide.

Additionally, governments support in mandating the use of digital signage in public places, such as airports and train stations, to enhance communication and safety instructions positively impacts the market. The continuous development of new technologies, such as touchscreens and facial recognition, the rise of IoT and cloud computing, and rapid digitalization are other influential factors shaping the digital signage market's growth.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Market are Given Below:

  • BARCO
  • Leyard Optoelectronic (Planar)
  • LG Electronics
  • Panasonic
  • Samsung Electronics
  • Shanghai Goodview Electronics
  • Sharp (Foxconn Group)
  • Sony

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/digital-signage-market

Key Market Segmentation:

Breakup by Technology:

  • LCD/LED
  • Projection
  • Others

Breakup by Application:

  • Retail
  • Hospitality
  • Entertainment
  • Stadiums and Playgrounds
  • Corporate
  • Banking
  • Healthcare
  • Education
  • Transport
  • Others

Breakup by Location:

  • Indoor
  • Outdoor

Breakup by Size:

  • Below 32 Inches
  • 32 to 52 Inches
  • More than 52 Inches

Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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