Cold Pressed Juice and Smoothie Market Size Valued at USD 5.64 Billion in 2024, Expected to Reach USD 12 Billion by 2035, Growing at a CAGR of 7.1% (2025–2035)

The Cold Pressed Juice and Smoothie Market is experiencing remarkable growth as consumers increasingly turn to nutrient-dense, clean-label, and plant-based beverages for daily nutrition. Valued at USD 5.64 billion in 2024, the market is anticipated to reach USD 6.04 billion in 2025 and further surge to USD 12 billion by 2035, registering an impressive compound annual growth rate (CAGR) of 7.1% during the forecast period.

This growth underscores a major shift in global beverage consumption patterns, with consumers favoring natural hydration options over sugary sodas and synthetic drinks. Cold pressed juices and smoothies, known for their superior nutrient retention and fresh taste, have emerged as a cornerstone of modern wellness lifestyles, aligning perfectly with the trends of detoxification, plant-based nutrition, and functional health drinks.

Market Growth Factors

1. Increasing Health and Wellness Awareness:

The rising global focus on fitness, immunity, and preventive health has been a major catalyst for the cold pressed beverage market. Consumers are opting for juices and smoothies made from organic fruits, vegetables, and superfoods that deliver high vitamin and antioxidant content. The perception of these drinks as natural energy boosters and immune enhancers has strengthened their market penetration.

2. Surge in Demand for Clean-Label and Functional Beverages:

Modern consumers are more ingredient-conscious than ever. Products labeled cold-pressed, preservative-free, and non-GMO are rapidly gaining traction. Many brands are formulating functional drinks infused with probiotics, adaptogens, and plant proteins, positioning cold pressed beverages as both a nutritional and therapeutic choice.

3. Urbanization and Busy Lifestyles:

With fast-paced lifestyles limiting time for meal preparation, ready-to-drink smoothies and juices have become a convenient and nutritious alternative. The portability, freshness, and variety of these beverages appeal to millennials and working professionals seeking on-the-go nutrition.

4. Rising Popularity of Plant-Based Diets:

The surge in vegan and flexitarian diets has directly benefited the cold pressed beverage industry. Smoothies and juices crafted with nut milks, coconut water, and plant-based proteins are in high demand, supporting broader sustainability and wellness goals.

Download Exclusive Sample Copy of this Report here:https://www.wiseguyreports.com/sample-request?id=748842

Emerging Market Trends

1. Innovation in Flavors and Functional Formulations:

Brands are continuously experimenting with flavor blends that combine taste and functionality. From matcha-green smoothies to activated charcoal detox juices, the trend is shifting toward beverages that provide unique sensory experiences and specific health benefits such as gut health, energy enhancement, or stress reduction.

2. Sustainability in Packaging and Production:

Environmental consciousness is reshaping packaging trends. Producers are transitioning to recyclable bottles, biodegradable labels, and plant-based packaging materials. Additionally, many companies are adopting zero-waste production methods, using fruit pulp leftovers for snacks or composting.

3. Expansion Through E-Commerce and D2C Channels:

The online retail landscape has opened vast opportunities for cold pressed beverage brands. Subscription-based delivery models and direct-to-consumer (D2C) sales platforms are helping companies build strong customer relationships while ensuring product freshness and convenience.

4. Integration of Technology in Production:

Cold-pressing technology is evolving with advanced hydraulic presses that ensure maximum nutrient retention and extended shelf life. High-pressure processing (HPP) methods are becoming industry-standard for maintaining food safety without compromising nutritional quality.

Opportunities in the Cold Pressed Juice and Smoothie Market

1. Expansion in Emerging Economies:

Rising disposable incomes, changing dietary habits, and increased awareness of global wellness trends are opening new opportunities across Asia-Pacific, Latin America, and the Middle East. Local manufacturers are beginning to tap into the premium beverage space, offering region-specific fruit blends to cater to local tastes.

2. Collaboration with Fitness and Wellness Brands:

Partnerships between cold pressed juice producers and gyms, spas, and health cafes are creating new distribution channels and promoting lifestyle-based marketing. These collaborations enhance product visibility among fitness-focused consumers.

3. Customization and Personalization:

The demand for personalized nutrition is encouraging brands to develop tailored juice and smoothie blends based on consumer preferences, health goals, or dietary needs. AI-driven recommendation tools and mobile apps are aiding brands in offering custom wellness beverages.

4. Growth in Functional Nutrition and Detox Products:

The increasing trend of detox and immunity-boosting cleanses has fueled demand for cold pressed juices formulated with ingredients like turmeric, ginger, beetroot, and spirulina. This subcategory presents strong growth potential in urban markets globally.

BUY NOW:https://www.wiseguyreports.com/checkout?currency=one_user-USD&report_id=748842

Future Outlook

The future of the Cold Pressed Juice and Smoothie Market looks dynamic, driven by the convergence of wellness trends, technological innovation, and sustainability efforts. As the market doubles its valuation to USD 12 billion by 2035, it is expected to evolve from a niche health beverage segment into a mainstream functional nutrition category.

The continued innovation in product formulations, sustainable sourcing practices, and digital consumer engagement will define the competitive landscape. Brands that focus on authenticity, transparency, and health-driven innovation are likely to lead the next phase of market growth.

In the coming decade, as consumers increasingly align food and beverage choices with holistic wellness, the Cold Pressed Juice and Smoothie Market will remain a cornerstone of the global health revolution—offering both nutrition and natural refreshment for a new generation of mindful consumers.

Key Companies in the Global Cold Pressed Juice and Smoothie Market include:

• RFG Holdings
• Naked Juice
• Raw Fountain
• Blueprint Organic Cold Pressed Juice
• Suja Juice
• Simple Green Smoothies
• Greenhouse Juice
• EDEN Foods
• Pressed Juicery
• Cold Pressed Juice Co
• Harvest Juices
• Organic Avenue

Top Trending Global Research Report:

Beer Stabilizers Sales Market

Cheese Making Line Market

Magnetic Fuel Conditioner Market

Smart Agriculture Devices Sales Market

Wafer Baking Oven Market

Automatic Screw Oil Press Market

Milk Pasteurizer Market

Grain Front Hooper Market

Flavored Rums Sales Market

Commercial Food Washing Machine Market

𝐀𝐛𝐨𝐮𝐭 𝐖𝐢𝐬𝐞𝐆𝐮𝐲 𝐑𝐞𝐩𝐨𝐫𝐭𝐬

We Are One of The World's Largest Premium Market Research & Statistical Reports Centre

Wise Guy Reports is pleased to introduce itself as a leading provider of insightful market research solutions that adapt to the ever-changing demands of businesses around the globe. By offering comprehensive market intelligence, our company enables corporate organizations to make informed choices, drive growth, and stay ahead in competitive markets.

Integrity and ethical conduct are at the core of Wise Guy Reports. By abiding by the highest ethical standards, we ensure transparency, fairness, and integrity in all aspects of our business operations, including interactions with clients, partners, and stakeholders.

𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐔𝐬

WISEGUY RESEARCH CONSULTANTS PVT LTD

Office No. 528, Amanora Chambers Pune - 411028 Maharashtra, India 411028

Sales +91 20 6912 2998