Cold Brew Coffee Market Size, Share And Trends Report 2025-2033

Cold Brew Coffee Market Overview:

The global cold brew coffee market size was valued at USD 1.73 Billion in 2024 and is projected to reach USD 10.00 Billion by 2033, exhibiting a CAGR of 20.43% during the 2025-2033 forecast period. Growing consumer health consciousness, expanding demand for ready-to-drink beverages, and heightened preference for less acidic coffee are driving this growth. The cold brew coffee market size is expanding rapidly due to increasing consumer preference for premium, convenient, and health-oriented beverage options and growing awareness about wellness, clean-label products, and sophisticated coffee experiences. Cold brew coffee, made through a long steeping process using cold water, is widely recognized for its smooth flavor profile, low acidity, and refreshing taste. Rising health-conscious populations, along with busy urban lifestyles and the popularity of on-the-go beverages, are fueling global demand. Manufacturers are introducing flavored, nitro-infused, organic, and decaffeinated cold brew variants to attract a wider audience. Additionally, the expansion of retail distribution networks, growing e-commerce channels, and the increasing popularity of specialty coffee culture worldwide are expected to further boost the global cold brew coffee market size over the forecast period.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Cold Brew Coffee Market Key Takeaways

• Current Market Size: USD 1.73 Billion (2024)
• CAGR: 20.43% (2025-2033)
• Forecast Period: 2025-2033
• The market is estimated to reach USD 10.00 Billion by 2033.
• North America dominates as the largest regional market with over 35.76% market share in 2024, driven by established coffee culture and strong demand for premium RTD beverages.
• Arabica is the leading type segment with 66.8% market share, while decaffeinated products dominate the category segment with 58.8% share.
• Supermarkets and hypermarkets are the largest distribution channel with 44.5% market share, offering wide product variety and convenience.
• Market growth is supported by expanding health consciousness, product innovation in flavors and packaging, and broader retail and online accessibility.

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Market Growth Factors

The cold brew coffee market is being propelled by rising health consciousness, wellness trends, and demand for premium beverage experiences. Consumers are increasingly shifting to cold brew coffee as a healthier alternative to traditional hot-brewed coffee and sugary beverages, due to its naturally lower acidity and smoother taste profile. The extended steeping process used in cold brewing reduces the extraction of bitter compounds and acids, resulting in a milder, more palatable flavor that appeals to health-focused individuals, particularly those with digestive sensitivities or acid reflux conditions. Cold brew's perceived health benefits, including maintained or enhanced antioxidant content, make it a preferred choice for consumers seeking functional beverages that support overall wellness without compromising on taste.

The ready-to-drink beverage segment is experiencing remarkable growth, driven by changing consumer lifestyles and the demand for convenience. Modern consumers, especially those aged 18-39, are embracing portable beverage solutions that fit their active, on-the-go lifestyles. Cold brew coffee, commonly packaged in single-serve cans or bottles, offers an instant consumption solution that delivers a high-quality coffee experience without requiring brewing or preparation. This convenience factor is particularly strong among urban professionals and younger demographics who prioritize both efficiency and premium quality. The refreshing and naturally stimulating characteristics of cold brew enhance its appeal as a grab-and-go option for busy consumers seeking quality coffee throughout the day.

Product innovation and diversification are significantly expanding the market's demographic reach. Manufacturers are introducing diverse cold brew variants including flavored options (mocha, vanilla, caramel), nitro-infused versions for enhanced texture and creaminess, organic formulations, decaffeinated products, and health-focused offerings with functional ingredients. These innovations cater to evolving consumer preferences and create new consumption occasions. For example, recent launches include Chameleon Organic Coffee's introduction of four 8 oz. canned cold-brew flavors in March 2024, and 7-Eleven's rollout of flavored cold brew products (Mocha, French Vanilla, Caramel Cream) alongside specialty lattes. Such product diversification allows brands to capture different consumer segments, from traditional black coffee enthusiasts to adventurous flavor seekers and health-conscious decaf consumers.

The expansion of specialty coffee culture globally is another crucial growth driver. Consumer preferences are shifting toward quality, origin transparency, and artisanal brewing methods, with cold brew positioned as a premium, sophisticated coffee option. Celebrity chefs, influencers, and coffee enthusiasts share creative cold brew recipes and experiences through social media, inspiring broader consumer acceptance and trial. The increasing number of specialty coffee shops and cafes offering cold brew options—particularly in Asia-Pacific urban markets—introduces new consumers to the category and drives repeat purchases. Retailers have improved cold brew visibility through dedicated shelf space in plant-based and premium beverage sections, while e-commerce platforms enhance accessibility with home delivery options.

Sustainability and clean-label positioning further support market growth. Consumers increasingly seek beverages with transparent ingredient lists, minimal processing, and sustainable sourcing practices. Advancements in sustainable agriculture and traceable sourcing of coffee beans, particularly Arabica varieties, resonate with environmentally conscious consumers. Packaging innovations using sustainable materials and improved shelf-life technologies enhance product appeal while supporting eco-friendly consumption patterns. The convergence of health benefits, convenience, premium positioning, and sustainability credentials establishes cold brew coffee as a compelling choice in the competitive beverage landscape.

Market Segmentation

• Type:
• Arabica: Dominates with 66.8% market share due to its smooth flavor profile, balanced acidity, and aromatic richness; grown at higher altitudes with superior taste quality; preferred for specialty coffee and premium products; particularly suited for cold brew where flavor subtleties are accentuated through slow extraction.
• Robusta: Offers stronger, more bitter flavor profile with higher caffeine content; typically more affordable and used in commercial-grade products.
• Liberica: Rare variety with unique flavor characteristics; smaller market segment catering to niche consumers seeking distinctive taste experiences.
• Category:
• Decaffeinated: Leads with 58.8% market share, driven by health consciousness and lifestyle preferences; enables consumers to enjoy flavor without stimulating effects; ideal for evening consumption and caffeine-sensitive individuals; appeals to consumers prioritizing sleep quality and heart health.
• Traditional: Contains natural caffeine content; popular among consumers seeking energy boost and traditional coffee experience; supports active lifestyles and morning routines.
• Application:
• Households: Largest consumer segment, reflecting cold brew's popularity for home consumption, meal accompaniment, and personal refreshment.
• Hotels, Restaurants and Catering: Growing adoption in foodservice establishments offering premium beverage menus and specialty coffee options.
• Food Processing: Incorporation into packaged foods, ready-to-drink products, and coffee-flavored applications.
• Others: Includes offices, educational institutions, and specialty venues.
• Distribution Channel:
• Supermarkets and Hypermarkets: Largest channel with 44.5% share, offering broad selection, convenient shopping, promotional activities, and prominent display areas; serve as primary purchase points for new products enabling wider market penetration.
• Online Stores: Rapidly growing e-commerce sales of cold brew coffee, enabling broad access, home delivery, subscription services, and direct consumer engagement.
• Convenience Stores: Quick-access retail format for on-the-go purchases; strategic locations in urban areas supporting impulse buying and immediate consumption needs.
• Specialist Stores: Dedicated outlets selling premium, artisanal, and specialty cold brew products; cater to discerning coffee enthusiasts seeking unique offerings.
• Others: Additional retail formats including coffee shops, vending machines, and institutional sales.

Regional Insights

North America currently dominates the market with over 35.76% market share in 2024, driven by mature coffee culture, high demand for premium and functional beverages, and extensive product availability across multiple retail channels. The United States holds 90% of North America's market share, highlighting its leadership position globally. Regional consumer preferences favor healthy, innovative coffee products, with cold brew positioned as a refreshing, lower-acidity alternative to traditional hot coffee. Strong infrastructure for product development, marketing, and distribution supports continuous innovation. Urban areas view cold brew as a lifestyle beverage associated with quality, convenience, and wellness. Ongoing investments in product innovation—including flavored and nitro-infused offerings—and strong appeal among younger demographics underpin North America's role in driving global cold brew trends.

Asia-Pacific is experiencing rapid growth fueled by expanding coffee shop culture in urban and suburban locations. The proliferation of specialty coffee houses and quick-service cafes has increased cold brew accessibility, driving trial and repeat purchases among younger consumers. Lifestyle changes and café culture adoption introduce traditional tea drinkers to coffee consumption, with cold brew emerging as an appealing entry point due to its refreshing nature. The trend toward on-the-go and pre-bottled beverages further supports adoption across the region.

Europe is witnessing rising cold brew adoption driven by increasing demand for ready-to-drink beverages that combine convenience with premium experiences. Germany leads the regional RTD coffee market with consumption exceeding 9 million bags annually. Urban professionals and younger consumers embrace RTD formats for their portability and instant consumption benefits. Cold brew innovations featuring dairy-free and flavored options resonate with health-oriented and adventurous European consumers. Growing availability in convenience stores and supermarkets enhances visibility and accessibility.

Latin America is seeing increased cold brew uptake among urban, young populations who are exploring modern coffee formats beyond traditional preparations. The region's strong coffee production heritage combined with emerging consumption trends creates fertile ground for cold brew market development. Brazil's coffee consumption is projected to reach 2 million metric tons by 2028, up from 1.6 million in 2023, supporting expanded cold brew adoption.

Middle East and Africa is experiencing growing cold brew interest driven by expanding distribution networks including e-commerce, supermarkets, and hypermarkets. The UAE's e-commerce coffee market reached 3.9 billion in 2020, representing 53% growth. Enhanced retail access and online platforms facilitate product discovery and trial among urban consumers seeking premium coffee experiences.

Recent Developments & News

• March 2024: Chameleon Organic Coffee diversified its ready-to-drink category by introducing four 8 oz. canned cold-brew flavors with sweetened and unsweetened versions using 100% organic specialty-grade beans.
• March 2024: 7-Eleven, Inc. officially rolled out its first-ever flavored cold brew products—Mocha, French Vanilla, and Caramel Cream—alongside new specialty lattes like Pecan Pie and Macadamia Nut at participating U.S. stores.
• Ongoing Trend: Industry players are concentrating on launching new variants including flavored, nitro-infused, and health-focused formulations to capture evolving consumer preferences and expand market reach.
• Innovation Focus: Packaging advancements featuring sustainable materials and convenient on-the-go formats are enhancing product attractiveness and improving retail visibility.

Key Players

• Califia Farms LLC
• Grady's Cold Brew Inc.
• High Brew Coffee Inc. (Beliv LLC)
• Illycaffè S.p.A. (Gruppo illy Spa)
• Kohana Coffee LLC (Westrock Coffee Company LLC)
• La Colombe Coffee Roasters
• Luigi Lavazza S.p.A. (FinLav S.p.A)
• Nestlé S.A.
• RISE Brewing Co.
• Sleepy Owl Coffee
• The Coca-Cola Company

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