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Chewing Gum Market Size to Hit USD 17.43 Billion by 2030 | Growth Fueled by Sugar-Free Innovations, Functional Benefits, and On-the-Go Packaging Formats

Mordor Intelligence has published a new report on the chewing gum market, offering a comprehensive analysis of trends, growth drivers, and future projections.
Published 05 December 2025

Chewing Gum Market Overview 

The chewing gum market is entering a strong growth phase as consumers increasingly opt for sugar-free, oral-care-friendly, and functional gum products. With the chewing gum market size set to reach USD 17.43 billion by 2030, brands are focusing on portable packaging, clean-label formulations, and lifestyle-oriented positioning. Supermarkets and hypermarkets continue to stimulate impulse purchases, while e-commerce channels strengthen premium and functional gum visibility. The shift toward recyclable materials and eco-led branding is further reshaping market strategies, making chewing gum a relevant and evolving segment within the broader confectionery and snacking industry. 

Key Trends 

  • Rising adoption of sugar-free chewing gum is supported by growing dental health awareness and demand for xylitol-based products.
  • Expansion of flavor innovations, including fruity blends, seasonal editions, and region-specific taste profiles.
  • Rapid penetration of lightweight pouch packaging, preferred for portability, resealability, and sustainable material options.
  • Retailers spotlighting oral-care functionality, boosting daily usage occasions such as post-meal freshness and stress relief. 

Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/chewing-gum-market?utm_source=industrytoday

Market Segmentation 

By Type 

  • Sugar-Based Chewing Gum
  • Sugar-Free Chewing Gum 

By Packaging 

  • Pouches
  • Bottle
  • Box
  • Others 

By Distribution Channel 

  • Supermarkets / Hypermarkets
  • Convenience & Grocery Stores
  • Online Retail Stores
  • Other Distribution Channels 

By Geography 

  • North America
  • Europe 
  • Asia-Pacific 
  • South America 
  • Middle East & Africa

Key Players 

  • Mars, Incorporated 
  • Mondelez International Inc. 
  • Perfetti Van Melle Holding B.V. 
  • Lotte Corporation 
  • Grupo Arcor S.A. 

Explore more insights on the chewing gum market competitive landscape: https://www.mordorintelligence.com/industry-reports/chewing-gum-market/companies?utm_source=Industrytoday.co.in 

Dominating Country  

The United States remains the most influential country in the global chewing gum market, driven by high daily consumption and strong adoption of sugar-free and functional varieties. U.S. consumers prioritize gums that support oral hygiene, freshen breath, and complement fast-paced lifestyles. Large retail chains such as Walmart, Target, and convenience stores maintain wide product visibility, supported by frequent product launches and digital marketing campaigns targeting younger buyers. Premium gum formats and value-driven multipacks also perform strongly.  

Conclusion 

The global chewing gum market is undergoing a steady transformation, driven by consumer demand for healthier sugar-free options, functional ingredients, and convenient packaging formats that fit modern lifestyles. As manufacturers innovate with clean-label formulations, recyclable materials, and diverse flavor profiles, the category continues to strengthen its relevance across both retail and e-commerce channels. With North America maintaining market leadership and Asia-Pacific emerging as a high-growth region, the industry is well-positioned for sustained expansion through 2030. Growing oral-care awareness, shifting snacking habits, and strategic brand investments will remain key forces shaping the market’s long-term trajectory. 

Explore related reports from Mordor Intelligence 

candy market: https://www.mordorintelligence.com/industry-reports/candy-market?utm_source=industrytoday  

Dairy Snack Market: https://www.mordorintelligence.com/industry-reports/dairy-snack-market?utm_source=industrytoday  

North America Chewing Gum Market: https://www.mordorintelligence.com/industry-reports/north-america-chewing-gum-market?utm_source=industrytoday  

About Mordor Intelligence: 

Mordor Intelligence is a trusted partner for businesses seeking actionable market insights. With 550+ domain experts and specialists across 150+ countries, we deliver comprehensive syndicated and custom research across industries such as aerospace, agriculture, chemicals, consumer goods, energy, healthcare, and many more, helping organizations make informed decisions and achieve strategic goals. 

For any inquiries or to access the full report, please contact: 

media@mordorintelligence.com 

https://www.mordorintelligence.com/ 

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