Carbonated Soft Drinks Market to Grow at 4.7% CAGR, Segmented by Flavour, Distribution Channel, and Packaging

Focuses On The Global Carbonated Soft Drinks Market Is Projected To Reach USD 350.76 Billion By 2030

As per the latest report by Maximize Market Research, titled Carbonated Soft Drinks Market Size, Share & Industry Analysis, By Product Type (Regular, Diet), Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online), and Regional Forecast, 2023-2030," the carbonated soft drinks (CSD) market size is estimated to be USD 254.32 billion in 2023 and is projected to reach a size of USD 350.76 billion by 2030, displaying a growth at a CAGR of 4.7%.

Market Definition

Also, carbonated drinks or soda, it is a nonalcoholic beverage that had carbon dioxide dissolved in it, in the form of effervescence. These are mostly sweetened and flavor-infused and consist of a larger variety of products like cola, lemonade, sport/energy drinks.

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Market Growth Drivers

These days convenience has become an integral part of the modern consumer, and this aspect has played a major role in the increased demand for the CSD market. Convenience also drives sales in the form of single-serve, ready-to-drink which fits with an on-the-go lifestyle.

Product Innovation — Introduction of new flavors, new packaging and new formulations has attracted a mixed consumer base. Health-Conscious People SWEAT MORE now; enter low-calorie, sugar-free, and functional beverages.

Beverage Brands Go Global – The international expansion of beverage brands into emerging markets has increased the accessibility of CSDs, driving popularity across the globe. Because of this globalization, different regions have become accustomed to new tastes and drinks.

Creator-focused Marketing and Branding Strategies: Results-oriented campaigns with robust brand identities and personas have driven consumer preference and loyalty, leading to growth in the market.

Market Segmentation

If we go by segmentation the CSD market is segmented as type, flavor, distribution channel and region.

By Type:

Traditional CSDs: Traditional carbonated soft drinks with normal sugar

Diet CSDs: Low-calorie or no-calorie drinks sweetened with artificial or natural alternatives.

Functional CSDs: The existing beverage fortified with added nutrients, vitamins, or minerals.

By Flavor:

Cola: Traditional cola-flavored sodas.

Lemon-Lime Citrus-flavored Soft Drinks

Orange: Sparkling beverage with an orange flavor.

All Other: Includes: root beer, ginger ale, other tropical, etc.

By Distribution Channel:

Hypermarket and Supermarket: This is a large retail shop for multiple products.

Convenience stores: Local retail establishments offering quick and convenient purchasing of multiple products.

Online Shopkeepers — E-commerce web pages for purchasing goods online

Other: Containing vending machines, petrol station and food service outlets.

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Regional Analysis

North America: U.S. CSD market is forecast to be USD 53 billion in revenue by 2025 and is projected to see a CAGR of 4.47% for the 2025-2029 period.

Europe: Traditionally strong CSD markets (with steady growth), dominant markets include France and the UK.

Asian Region: The increase of urbanisation and disposable income of the few population segments in China and India is fuelling the need for CSDs.

Latin America & Middle East & Africa: Interest in CSDs in emerging markets is increasing, and availability and consumer interest is driven by different channels.

Competitive Landscape

The CSD market is very active, and there are some key players in it:

Coca-Cola Company — The largest beverage company in the world and specializes in CSDs. Coca-Cola, Sprite, and Fanta are a few examples.

PepsiCo, Inc. — The owner of brands like Pepsi, Mountain Dew and 7UP, PepsiCo commands a large portion of the CSD market.

Keurig Dr Pepper, Inc.: Has a variety of CSDs such as Dr Pepper, 7UP, and A&W Root Beer.

Asahi Group Holdings, Ltd. A Japanese player with an expanding global footprint in the CSD space, including brands like Orangina and Schweppes.

Suntory Holdings Limited: A Japanese beverages company that includes brands such as PepsiCo Japan and Orangina Schweppes.

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Challenges and Opportunities

With more and more people aware of health, the traditional sugary beverage market is threatened and the CSD market is facing great challenges. Moreover regulation on sugar content and environmental concerns of packaging waste is a huge barrier. But they contain opportunities for creating better beverage alternatives, non-traditional packaging, and adaptation to emerging markets.

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