Canned and Pouched Tuna Market Projected to Reach USD 10 Billion by 2035 Amid Rising Global Demand

Canned and Pouched Tuna Market Overview

The global canned and pouched tuna market has become a cornerstone of the seafood and packaged foods industry, reflecting shifting consumer preferences toward convenient, protein-rich, and ready-to-eat options. Valued at USD 6.63 billion in 2024, the market is expected to reach USD 6.88 billion in 2025 and further expand to USD 10 billion by 2035, with a compound annual growth rate (CAGR) of 3.8% during the forecast period. Tuna, recognized for its high protein content, essential nutrients, and long shelf life, continues to maintain a strong presence in households, restaurants, and institutional food services worldwide.

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Key Companies in the Global Canned and Pouched Tuna Market include:

Crown Prince, Starkist Co, Thai Union Group, Continental Seafood, Morikawa, Hagoromo, Mitsubishi Corporation, John West Foods, Ocean Supreme, Chicken of the Sea, Cape Cod Sea Products, Bumble Bee Foods, StarKist

Growth Drivers

Several factors are driving the growth of the canned and pouched tuna market. Convenience remains a critical driver, as busy consumers increasingly seek ready-to-eat and portable protein sources. The rising awareness of health and nutrition benefits associated with seafood, including omega-3 fatty acids and lean protein, is also fueling demand. Expanding urbanization, higher disposable incomes, and changing dietary patterns in emerging economies are encouraging increased consumption of packaged tuna products. Additionally, the proliferation of retail channels, particularly e-commerce and modern grocery chains, has enhanced product accessibility and visibility, supporting market growth.

Emerging Trends

The market is experiencing several transformative trends. Sustainability and ethical sourcing have become central concerns for consumers, prompting brands to emphasize responsibly caught tuna and eco-friendly packaging. Pouched tuna, in particular, is gaining traction due to its convenience, lighter packaging, and ease of use compared to traditional cans. There is also a growing interest in flavored and ready-to-eat tuna options that cater to diverse palates and culinary preferences. Additionally, manufacturers are adopting advanced packaging technologies to improve product freshness, shelf life, and portability, aligning with evolving consumer demands for convenience and quality.

Opportunities for Market Expansion

The market presents significant opportunities for growth, particularly in regions where seafood consumption is rising, including Asia-Pacific and Latin America. Product innovation, such as pre-seasoned, ready-to-eat, or fortified tuna options, can help capture new consumer segments. Strategic partnerships with retailers, foodservice providers, and e-commerce platforms can expand distribution and reach. There is also potential for increased market penetration through premiumization, with sustainably sourced and high-quality tuna products targeting health-conscious and environmentally aware consumers. Investment in marketing campaigns highlighting nutritional benefits and versatility can further boost consumer engagement and adoption.

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Future Outlook

The canned and pouched tuna market is poised for steady growth over the next decade. By 2035, the market is projected to reach USD 10 billion, reflecting strong consumer preference for convenient, nutritious, and sustainable protein sources. Companies that prioritize innovation, ethical sourcing, and product quality will be well-positioned to capitalize on market expansion. As global demand for packaged seafood continues to rise, particularly in urban centers and emerging economies, canned and pouched tuna is set to maintain its status as a staple in both retail and foodservice sectors, driving long-term growth and value creation.

Table of Contents

SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS

SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE

SECTION III: QUALITATIVE ANALYSIS

SECTION IV: QUANTITATIVE ANALYSIS

SECTION V: COMPETITIVE ANALYSIS ........

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