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Buoyed by Chinese Demand, Global UHT Milk Market to be Worth USD 137.7 billion by 2019

Transparency Market Research has released a new market report titled “UHT Milk Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2013 - 2019."
Published 16 September 2015

Transparency Market Research, a U.S.-based market intelligence firm, has announced the addition of its latest title on the global UHT Milk Market to its repository. The report provides an analytical insight into the ultra high temperature (UHT) treated milk market. It states that by 2019, the global UHT milk market will be worth USD 137.7 billion, demonstrating a healthy compounded annual growth rate (CAGR) of 12.8%. The market was worth USD 60.8 billion in 2012.

This report provides an overview of the current dynamics of the UHT milk market and factors that have influenced growth across the various products within this market. UHT milk is primarily chosen by consumers who need milk with a longer shelf life. This need has arisen mainly owing to the proliferation of the apartment culture in urban areas in both developed as well as developing countries. 
A number of people that shop infrequently prefer to purchase UHT milk as it can be stored for longer durations and be consumed as per the needs. Milk is one of the vital everyday ingredients across the globe, but it is also difficult to store given its perishable nature. This aspect is addressed via UHT milk which can be stored for six months or more in some cases. This extended shelf life is what makes the demand for UHT milk grow.
The report states that the global market for UHT milk has remained volatile given that the market is very competitive and that a large number of M&A deals have changed the characteristics of the market. The price competition in the market has heated up as well largely due to the increased presence of private players in this sector. This is especially true of various countries within Europe, such as Spain, Germany, France, Italy, and the United Kingdom.
On the other hand, the market for UHT milk in China has been growing at a rapid pace with the growing urbanization in this country. This burgeoning market in China has attracted the interest of global market players in the UHT milk market of China. In addition to China, other countries in the Asia-Pacific region such as India, Pakistan and Australia have also shown a growing inclination towards consuming UHT milk. The demand for UHT milk is slated to grow in these regions. However, currently UHT milk constitutes a very small portion of the overall volume of milk consumed in these countries. 
The report also discusses global economic factors that have been a reason for the boost in UHT milk consumption. UHT milk is cheaper than pasteurized milk-which again is characterized by volatility in price. In the meanwhile, reports have also shown that while milk consumption is declining in European countries, it is growing in the Asia-Pacific region. All of these factors are likely to push the UHT milk market forward.
The report discusses the potential for UHT milk in China, given that UHT milk constitutes nearly 60% of the total milk consumed here. 
From the geographical standpoint, the consumption of UHT milk was the highest in Europe in 2012. However, the highest growth in the market is attributed to the Asia-Pacific region, largely driven by China. The Asia-Pacific region is slated to emerge as the market leader by 2019. 
To browse through the UHT Milk Market report or to purchase it online, please visit
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Transparency Market Research is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. We are privileged with highly experienced team of Analysts, Researchers, and Consultants, who use proprietary data sources and various tools and techniques to gather, and analyze information.
Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.
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