Bubble Tea Market Size to Reach USD 4.37 Billion by 2030 at 9.35% CAGR, Driven by Ready-to-Drink Formats and Plant-Based Demand

According to Mordor Intelligence, the bubble tea market size is valued at USD 2.72 billion in 2025 and is expected to reach USD 4.37 billion by 2030. The steady expansion reflects growing global acceptance of bubble tea beyond its traditional Asian base. The Bubble Tea Industry is benefiting from packaged and ready-to-drink (RTD) offerings that extend shelf life and expand retail presence. Manufacturers are focusing on PET bottles, pouches, and sealed cups to increase portability and retail shelf visibility.  

Key Bubble Tea Market Trends 

• Rise of Ready-to-Drink Formats: Extended shelf-life products allow wider distribution through supermarkets, vending machines, and online retail. 
• Plant-Based Expansion: Plant-based variants are growing at over 11% CAGR, driven by demand for dairy-free options. 
• Premium Tea Varieties: Oolong tea is emerging as a high-growth segment due to premium positioning. 
• Online Retail Acceleration: E-commerce and quick-commerce channels are recording double-digit growth rates. 
• Sustainable Packaging Shift: Growth in pouches and recyclable PET bottles aligns with environmental concerns. 
• Sugar Content Scrutiny: Regulatory focus on sugar disclosure is influencing formulation strategies. 

Bubble Tea Market Segmentation 

• By Base Ingredient Type: Milk-based, Plant-based 
• By Tea Type: Black Tea, Green Tea, Oolong Tea, Other Types (Herbal, Floral Tea, Specialty Blends) 
• By Distribution Channel: Supermarkets/Hypermarkets, Specialty Stores, Online Retail & Quick-Commerce, Other Distribution Channels 
• By Packaging Form: PET/Glass Bottles, Aluminium Cans, Pouches and Sealed Caps Cups 
• By Geography: North America (United States, Canada, Mexico, Rest of North America), Europe (Germany, United Kingdom, Italy, France, Spain, Netherlands, Poland, Belgium, Sweden, Rest of Europe), Asia-Pacific (China, India, Japan, Australia, Singapore, Thailand, Vietnam, South Korea, Indonesia, Rest of Asia-Pacific), South America, Middle East and Africa 

Key Players in The Bubble Tea Market

• HeyTea 
• Chatime 
• BUBLUV 
• CoCo Fresh Tea & Juice 
• Del Monte Foods, Inc. (Joyba) 

Dominating Region 

Asia-Pacific remains the dominating region in the Bubble Tea Market, supported by strong cultural acceptance of tea-based beverages and widespread daily consumption habits. The region benefits from established supply chains for tea leaves and tapioca pearls, enabling consistent product availability and pricing advantages. Countries such as China, Japan, and Southeast Asian Deep-rooted tea culture, product customization preferences, and continuous retail expansion continue to secure the Asia-Pacific’s leading position in the global Bubble Tea Industry. 

Conclusion 

The Bubble Tea Market continues to expand globally as consumer demand shifts toward convenient, customizable, and diverse beverage options. While Asia-Pacific remains the core consumption hub, emerging demand in North America and Europe is widening the global footprint of the Bubble Tea Industry. Competitive intensity, evolving sugar regulations, and packaging preferences are shaping product strategies. Overall, the Bubble Tea Market Growth outlook remains positive, supported by changing consumption habits and expanding retail distribution networks. 

Industry Related Reports:    

Tea Market - https://www.mordorintelligence.com/industry-reports/global-tea-market?utm_source=Industrytoday 

Iced Tea Market -  https://www.mordorintelligence.com/industry-reports/iced-tea-market?utm_source=Industrytoday 

Green Tea Market - https://www.mordorintelligence.com/industry-reports/green-tea-market?utm_source=Industrytoday 

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