Brittle Nails Treatment Market to Surpass USD 4,207.7 million by 2035 — APAC Leads Growth with 23%+ CAGR Fueled by India & China Beauty Boom

The global Brittle Nails Treatment Market is projected to grow from USD 1,803.7 million in 2025 to USD 4,207.7 million by 2035, reflecting a solid CAGR of 8.8%. The industry is expanding rapidly as consumers increasingly prioritize nail health driven by cosmetic preferences, lifestyle changes, and rising awareness of nutrient-based care. Women remain the core user group, commanding 62.6% market share in 2025, while polish/coating products dominate the form category (46.5%) thanks to their ease of use and instant benefits.

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Market Summary

As nail care becomes an important part of personal grooming routines, the demand for brittle nail treatments—ranging from strengthening polishes to serums and supplements—continues to rise. The decade ahead is expected to witness a 2x growth in market value, fueled by premiumization, clinically backed formulations, and the growing influence of e-commerce.

Product innovation featuring biotin, keratin, peptides, vitamin E, and plant oils is strengthening market performance, enabling faster recovery from nail brittleness. In parallel, clean beauty trends are paving the way for vegan, fragrance-free, and natural/organic nail treatments, especially in premium segments.

Regional Insights

Asia-Pacific – Fastest-Growing Region

Asia-Pacific leads the market in terms of growth rate.

• India: Expected to record the fastest CAGR of 23.4% through 2035, driven by growing disposable incomes, urbanization, and expanding beauty retail penetration.
• China: Forecasted CAGR of 20.4%, supported by strong trust in clinical claims, premiumization, and high e-commerce penetration.

North America – Mature but Growing

North America holds a significant share, led by the United States at USD 385.9 million in 2025, expanding at 9.1% CAGR. Consumer preference for scientifically validated and branded nail-care solutions drives consistent sales. E-commerce and subscription-based platforms are key revenue channels.

Europe – Premium Beauty Hub

Europe shows solid growth as consumers prioritize vegan and clean-label nail care.

• UK: Expected CAGR 13.3%, fueled by professional salon treatments and preference for eco-friendly products.
• Strong pharmacy retail networks in Germany support continued adoption of clinically proven offerings.

Other Regions

Japan (16.9% CAGR) and Germany (10.1% CAGR) showcase healthy appetite for innovation, while Latin America, Middle East, and Africa contribute slower but steady growth.

Key Players

The market is moderately fragmented with a mix of international brands and specialty nail treatment providers.

Leading companies include:

• OPI
• Sally Hansen
• Duri
• Nailtiques
• Barielle
• Essie
• CND

OPI leads with 8.1% share in 2025, leveraging salon presence and strong brand equity. Specialty brands such as Dermelect and Nailtiques are gaining attention with clinically proven, ingredient-centric products.

Market Segmentation

By Treatment Type

• Topical strengthening polishes
• Cuticle/nail oils
• Oral supplements
• Serums

By Form

• Polish/Coating (largest at 46.5% in 2025)
• Oils
• Capsules
• Serums

By Channel

• Drugstores/Pharmacies
• E-commerce
• Mass Retail
• Salons/Professional

By Claim

• Natural/Organic
• Clinically Proven (leading with 48.5% share in 2025)
• Fragrance-Free
• Vegan

By End User

• Women (leading at 62.6% in 2025)
• Men
• Elderly
• Frequent salon users

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Outlook

The global brittle nails treatment market is poised for strong expansion over the next decade, driven by increased concern around nail damage from gel manicures, acrylics, and harsh chemicals. As salons proliferate globally and nail art grows in popularity, consumers will increasingly seek restorative products.

Growing consumer trust in science-driven, multi-ingredient formulations is expected to propel the popularity of serums and supplements. The clean-beauty revolution will further accelerate demand for organic, fragrance-free, and vegan claims.

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