Brazil Online Grocery Market Size, Share Growth Trends & Forecast, Outlook, Report 2026-2034

Market Overview

The Brazil online grocery market was valued at USD 17.4 Billion in 2025 and is projected to reach USD 69.2 Billion by 2034, growing at a CAGR of 16.60% during 2026-2034. Increasing smartphone usage, widespread internet accessibility, diverse payment options such as digital wallets and instant bank transfers, and favorable government regulations are driving growth. Online grocery shopping convenience through web and app platforms is transitioning consumers from traditional retail to e-commerce.

Study Assumption Years

• Base Year: 2025
• Historical Years: 2020-2025
• Forecast Period: 2026-2034

Brazil Online Grocery Market Key Takeaways

• The Brazil online grocery market size was USD 17.4 Billion in 2025.
• The market is expected to grow at a CAGR of 16.60% during 2026-2034.
• The forecast period spans from 2026 to 2034.
• Internet penetration reached 92.5% of homes in 2023, with 72.5 million homes using the internet.
• Brazil's instant payment system Pix is used by over 140 million individuals and 13 million businesses as of May 2023.
• E-commerce in Brazil grew by 14.3% in 2023, fueling investments in logistics and supply chain.

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Market Growth Factors

Internet reach and smartphone penetration rate drive online grocery retail in Brazil. Internet access existed in 92.5% of its households in 2023, a 1.0 percentage point increase from 2022. Urban households have Internet access at 94.1% while rural households have it at 81.0%. This has let e-commerce grocery shopping increase with more consumers using apps and websites to do their grocery shopping on the internet.

Payment flexibility is another major factor consumers seek different payment methods. These methods include credit cards, debit cards, digital wallets, bank transfers, and cash on delivery. About 80% of the adult population uses Brazil's instant payment system, Pix. The same system was used for payment of groceries. Businesses were able to accept payments by way of WhatsApp when the company partnered with Mastercard and Visa.

Investing in e-commerce infrastructure supports a more efficient and reliable online grocery ecosystem overall. Brazil's e-commerce market grew 14.3% in 2023. People invested to move logistics, warehouse items, and distribute goods to reduce delivery time and improve customer satisfaction. Customary grocery stores can partner with e-commerce companies to diversify product offerings for consumers at lower prices with support, and government policies develop online grocery sales.

Market Segmentation

Product Type:

• Vegetables and Fruits: This segment covers fresh produce items commonly purchased online.
• Dairy Products: Includes milk, cheese, yogurt, and related refrigerated products delivered via online channels.
• Staples and Cooking Essentials: Encompasses essential grocery items required daily or regularly for cooking and consumption.
• Snacks: Packaged and ready-to-eat items offered through online grocery platforms.
• Meat and Seafood: Covers fresh and frozen proteins available on e-commerce platforms.
• Others: Includes other grocery products not specifically categorized above.

Business Model:

• Pure Marketplace: Platforms acting solely as intermediaries connecting buyers and sellers without holding inventory.
• Hybrid Marketplace: Marketplaces combining inventory holding with third-party seller options.
• Others: Other models operating in the online grocery domain.

Platform:

• Web-Based: Online grocery services accessible via internet browsers on desktops or laptops.
• App-Based: Mobile applications providing grocery shopping and related services.

Purchase Type:

• One-Time: Single purchase transactions without recurring commitments.
• Subscription: Recurring purchase agreements providing regular delivery or service.

Regional Insights

The report covers major regional markets in Brazil, including Southeast, South, Northeast, North, and Central-West regions. Southeast is noted as a key region, contributing significantly to market dynamics, although specific market share and CAGR data per region are not disclosed in the source.

Recent Developments & News

• In October 2024, iFood acquired a minority stake in Shopper, enhancing its position against Amazon and Mercado Livre by leveraging Shopper’s distribution skills, pending CADE approval.
• In January 2023, Diferente secured $3 million funding to expand healthier food access by launching an app and enhancing AI-driven customization.
• In February 2023, JOKR raised $50 million in Series C funding, valuing the company at $1.3 billion and intensifying its online grocery delivery operations in Brazil.

Key Players

• iFood
• Shopper
• Diferente
• JOKR

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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