Market Overview

The Brazil online grocery market was valued at USD 17.4 Billion in 2025 and is projected to reach USD 69.2 Billion by 2034. This reflects a robust compound annual growth rate (CAGR) of 16.60% during the forecast period from 2026 to 2034. Growth is primarily driven by increased smartphone usage, widespread internet access, diverse payment options, and favorable government policie.

Study Assumption Years

• Base Year: 2025
• Historical Year/Period: 2020-2025
• Forecast Year/Period: 2026-2034

Brazil Online Grocery Market Key Takeaways

• The market size reached USD 17.4 Billion in 2025.
• The forecast period spans from 2026 to 2034 with a CAGR of 16.60%.
• Growing internet penetration and smartphone usage have expanded e-commerce grocery shopping.
• Increasing payment flexibility, including digital wallets and instant payment systems like Pix, supports market adoption.
• Substantial investments in logistics and supply chain infrastructure enhance delivery efficiency.
• Collaborations between traditional grocery retailers and online platforms enable wider product offerings.

Sample Request Link: https://www.imarcgroup.com/brazil-online-grocery-market/requestsample

Market Growth Factors

The Brazil online grocery market's upsurge is greatly supported by increased internet availability and smartphone penetration. The Brazilian Institute of Geography and Statistics (IBGE) reports that in 2023, 92.5% of homes (72.5 million) had internet access, increasing from the previous year. Urban areas showed internet penetration rising from 93.5% to 94.1%, and rural areas from 78.1% to 81.0%. This digital accessibility allows consumers to browse and purchase groceries via various apps and websites, boosting market growth.

Individuals demand versatile payment methods, encouraging retailers to offer credit and debit cards, digital wallets, bank transfers such as Pix, and cash on delivery. Pix has been adopted by over 140 million Brazilians and 13 million businesses as of May 2023, enabling instant transactions that enhance the user shopping experience. Furthermore, WhatsApp in 2023 facilitated payments directly within the app through Mastercard and Visa, simplifying the payment journey.

Significant investments have been made in e-commerce infrastructure as Brazil experiences a robust annual e-commerce growth rate of 14.3% (2023). This investment includes logistics and supply chain optimizations aimed at faster order fulfillment and delivery. Improved warehouse and distribution networks, along with partnerships between grocery chains and online platforms, have expanded product range and pricing competitiveness, fostering a favorable environment for online grocery shopping expansion.

Market Segmentation

• Product Type Insights:
• Vegetables and Fruits
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others

These categories represent the various grocery items available through online platforms in Brazil, reflecting diverse consumer preferences.

• Business Model Insights:
• Pure Marketplace
• Hybrid Marketplace
• Others

The market features several business models ranging from purely online marketplaces to hybrid models integrating physical and online sales.

• Platform Insights:
• Web-Based
• App-Based

Consumers access online grocery services through both web and mobile app platforms, offering flexibility and convenience.

• Purchase Type Insights:
• One-Time
• Subscription

Shoppers can choose between one-time purchases or subscription models for regular grocery deliveries.

Regional Insights

The report covers the following major regions of Brazil: Southeast, South, Northeast, North, and Central-West. These regions represent the comprehensive market landscape, although no specific regional market share data is provided.

Recent Developments & News

• In October 2024, iFood acquired a minority stake in Shopper to strengthen its online grocery market position against competitors like Amazon and Mercado Livre, pending CADE approval.
• In January 2023, Brazilian delivery service Diferente received $3 million funding to advance access to healthier food options and improve app functionalities with AI customization.
• February 2023 saw JOKR securing $50 million in Series C funding, raising its valuation to $1.3 billion and enhancing its operations in Brazil, constituting half of its business.

Key Players

• iFood
• Shopper
• Diferente
• JOKR

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

Request Customization:- https://www.imarcgroup.com/request?type=report&id=29993&flag=E

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No: (D) +91 120 433 0800

United States: +1-201971-6302