Brazil Beauty and Personal Care Products Market Size, Share, Growth, Trends, Report, Forecast Outlook 2025-2033

Market Overview

The Brazil beauty and personal care products market size reached USD 29.9 Billion in 2024 and is expected to grow to USD 43.0 Billion by 2033, exhibiting a CAGR of 4.11% during the forecast period of 2025-2033. Growth is driven by rising consumer awareness about personal grooming and hygiene, increasing preference for natural and organic ingredients, and the expansion of e-commerce platforms. Additionally, environmental concerns from pollution in cities like Brasilia and Rio Claro raise demand for protective skincare products.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Brazil Beauty and Personal Care Products Market Key Takeaways

• The market size in 2024 was USD 29.9 Billion, with a CAGR of 4.11% forecast for 2025-2033.
• Increasing awareness about personal grooming and hygiene is a primary growth driver.
• Consumer preference is shifting toward sustainable, natural, organic, and vegan beauty and personal care products.
• Skincare products represent the largest product segment due to growing emphasis on self-care and diverse skin concerns.
• Mass pricing dominates the market, catering to a broad consumer base seeking affordability without quality compromise.
• Supermarkets and hypermarkets are the leading distribution channels, providing wide accessibility and convenience.

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Market Growth Factors

Consumers who learn about personal grooming and hygiene is a key driver in the beauty and personal care products market in Brazil. Consumers are increasingly becoming conscious of their appearance, of their health and of their well-being, which is driving the demand for a wider variety of products in skincare, haircare and cosmetics and toiletries. Trends in urbanization increased, a change happened in lifestyle, exposure occurred to global beauty standards through digital platforms, and spending continued on aesthetics and personal grooming to drive market growth.

Shoppers wanting natural, organic, and vegan items is a main force in the market. Brazilian consumers slowly prefer sustainable, eco-friendly and ethical products. Manufacturers have reacted via using botanical extracts, plant-based products and cruelty-free manufacturing in response to global trends towards conscious consumerism and the rise of clean beauty - products with transparent and non-toxic ingredients.

The environmental factors also add to demand. In Brasilia, Rio Claro, Osasco and Sao Jose do Rio Preto because of pollution, demand is high for both skincare and haircare products which can shield against pollutants and prevent damage to skin and hair. This, coupled with the "masstige" trend, in which higher-ended benefits are offered at lower price points, is driving the beauty & personal care industry in Brazil forward.

Market Segmentation

Breakup by Product:

• Skincare
• Haircare
• Oral care
• Makeup & Color Cosmetics
• Deodorants and Fragrances
• Others

Breakup by Pricing:

• Mass
• Premium

Breakup by Ingredient:

• Natural
• Organic
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacies
• Online
• Others

Recent Developments & News

• April 2025: Dove launched its first facial care range in Brazil, targeting the rapidly growing Brazil cosmetics and personal care sector. The Dove Regenerative line, featuring premium ingredients like niacinamide and retinyl propionate, aimed to democratize access to skincare for Brazil's diverse population, impacting the beauty and personal care sector's expansion.
• March 2025: Lubrizol, in partnership with Suzano, pre-launched Carbopol BioSense in Brazil, the first biodegradable ingredient in the Carbopol line. This innovation, combining performance with sustainability, marked a milestone for the beauty and personal care sector, offering eco-friendly alternatives for cosmetic formulations.
• October 2024: ISDIN aimed to double its sales in Brazil by 2028, focusing on its strong presence in the sun protection and acne treatment sectors. With innovations like Transparent Spray sunscreen and Acniben products, ISDIN capitalized on Brazil's growing market, driving significant growth.
• September 2024: Givaudan Active Beauty launched the [N.A.S.] Vibrant Collection in Brazil, featuring vegan botanical extracts for hybrid make-up. This innovative collection, offering skin benefits like anti-ageing and antioxidant properties, advanced the beauty sector by combining skincare and make-up, enhancing product performance and sustainability.

Key Players

• Beiersdorf AG
• Cargill, Incorporated
• Coty Inc.
• Grupo Boticario
• L’Oréal SA
• Natura & Co.
• Procter & Gamble
• Surya Brasil
• Unilever Brazil (Unilever)
• The Estée Lauder Companies Inc.

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