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Brazil and Mexico Ultrasound Market Positioned for Accelerated Growth Through 2030 – BIS Research

The ultrasound imaging market in Brazil and Mexico is witnessing steady growth, underpinned by increasing investments in healthcare infrastructure, growing demand for non-invasive diagnostic solutions, and rising pet ownership rates. Brazil leads in market share due to public-private healthcare expansion, while Mexico is seeing rapid adoption thanks to medical tourism and strong veterinary demand. From hospitals to clinics and animal care, ultrasound adoption is diversifying across applications and user groups.
Published 11 June 2025

How Big Is the Brazil and Mexico Ultrasound Market and How Fast Is It Growing? 

Brazil's ultrasound market was valued at $118.5 million in 2022, projected to reach $209.2 million by 2030, at a CAGR of 7.3%

Mexico's ultrasound market was worth $77.7 million in 2023, expected to grow to $117.5 million by 2030, at a CAGR of 6.08%

What Are the Key Trends and Innovations in the Brazil and Mexico Ultrasound Market? 

Technological advances include AI-assisted imaging, handheld ultrasound devices, and EMR-integrated systems. A major trend is the shift toward point-of-care diagnostics, enhancing access in rural zones. In Mexico, veterinary ultrasound is seeing strong uptake as pet care becomes a booming segment, especially in clinics and livestock diagnostics. 

Access insight on Brazil and Mexico Ultrasound Market 


What Are the Unique Selling Propositions (USPs) of the Brazil and Mexico Ultrasound Market Report? 


  • Country-level breakdown for Brazil and Mexico 
  • Insight into veterinary ultrasound and pet care market 
  • Focus on medical tourism’s diagnostic impact 
  • Forecasts by product type, application, and end-user 
  • Local distribution and OEM strategy analysis 


Access Sample Report (Including Full TOC, List of Tables, Figures, and Chart)   


What Is Driving Demand in the Brazil and Mexico Ultrasound Market? 

Growing elderly populations, chronic disease cases, and investment in healthcare infrastructure are primary drivers. The demand for portable ultrasound, point-of-care imaging, and AI-driven diagnostics is rising. Expansion in telehealth is further catalyzing adoption, particularly in underserved and rural regions where diagnostic access remains limited. 

Where Are the Opportunities in the Brazil and Mexico Ultrasound Market? 

Key opportunities lie in the expansion of rural healthcare infrastructure, especially in Brazil. The growing need for veterinary diagnostics, oncology screening, and affordable imaging systems creates new avenues. Portable, cost-effective ultrasound systems are in high demand, supported by public and private investments in digital health integration

What Challenges Does the Brazil and Mexico Ultrasound Market Face? 

Brazil’s high import tariffs and regulatory complexity hinder foreign entry. Both markets struggle with a shortage of trained sonographers, limiting equipment efficiency. Low reimbursement rates and tight healthcare budgets deter adoption of premium systems. Additionally, infrastructure gaps and price sensitivity make it difficult to scale in rural or public sectors. 

How Is the Brazil and Mexico Ultrasound Market Segmented by Application? 


  • Radiology 
  • Cardiology 
  • Women's Health 
  • Speciality 
  • Primary Care 
  • Point of Care 
  • Veterinary 
  • Others 


Who Are the Key Players in the Brazil and Mexico Ultrasound Market and What Are Their Strategies? 


Key Players: 


  • Philips 
  • Mindray 
  • Canon 
  • Siemens 


Strategic Initiatives: 

Companies are advancing AI-enabled diagnostics, building battery-operated mobile systems, and adapting devices for veterinary use. Collaborations with local hospitals and training programs for sonographers are strengthening market presence and expanding equipment adoption. 

Download the complete TOC now!     

 

What Is a Real-World Success Story from the Brazil and Mexico Ultrasound Market? 

A global ultrasound OEM partnered with BIS Research to assess portable ultrasound demand in Latin America. The study spotlighted Mexico’s veterinary sector as a high-growth niche. The OEM launched a low-cost, rugged handheld model for border-state clinics. Within a year, it achieved fast adoption and expanded distribution, capitalizing on Mexico’s pet care trends and supply gaps. 

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Related Reports from BIS Research 

Global AI in Ultrasound Imaging Market 

Central America Ultrasound Systems Market 

Global Next Generation Ultrasound Systems Market 

About BIS Research 

BIS Research is a global B2B market intelligence and advisory firm focusing on deep technology and related emerging trends, which can disrupt the market dynamics in the near future. We publish over 200 market intelligence studies annually, focusing on several deep technology verticals.   

Our strategic market analysis emphasizes market estimations, technology analysis, emerging high-growth applications, deeply segmented granular country-level market data, and other important market parameters useful in the strategic decision-making for senior management.    

BIS Research offers syndicate and custom studies and expert consultations to firms, providing them with specific and actionable insights on novel technology markets, business models, and competitive landscapes.   


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