Blankets and Throws Market to Reach USD 7.2 Billion by 2035, Driven by Home Décor Trends and Lifestyle Upgrades

What’s Keeping the Blankets & Throws Market Cozy and Growing?

The Blankets and Throws Market was valued at USD 5.46 billion in 2024. It is projected to grow from USD 5.6 billion in 2025 to USD 7.2 billion by 2035, with a CAGR of approximately 2.6% during the forecast period (2025–2035).

Ever wondered why your social feeds, boutique shops, and home catalogues are bursting with cozy blankets and chic throws? Whether you're a home decor enthusiast, a retail professional, or just love the comforting wrap of a soft throw on movie night, the blankets and throws market is suddenly stealing the spotlight and for good reason. Pull back the covers as we explore the trends and forces fueling this snugly industry in a laid-back blog-style narrative.

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First off: comfort culture is booming. We’re living in an era where cozy is currency. Post-pandemic habits have stuck, with people craving comfort, relaxation, and familiarity at home. Luxuriously soft materials, plush textures, and inviting aesthetics are more in demand than ever; our living spaces have transformed into sanctuaries, and blankets are the unsung heroes.

Crossing paths with modern comfort is stylish design innovation. No longer is a blanket just for warmth it’s a statement. Bold prints, earthy tones, woven textures, and artisanal craftsmanship are woven into the fabric of home décor choices. Throws are doubling as décor accents, draped gracefully over sofas or beds, bridging function with flair.

At the same time, eco-conscious consumerism is wrapping the market in green credentials. Recycled fibers, organic cotton, bamboo blends, and low-impact dyes are becoming essential features buyers look for. Brands that embrace sustainability while delivering comfort and style are winning hearts and wallets.

How do these cozy products reach us? E-commerce and direct-to-consumer (D2C) platforms are making shopping easier than ever. Consumers can browse, compare textures, read reviews, and enjoy doorstep delivery sometimes with free swatches or generous return policies. This frictionless experience, paired with inspiration from social media or influencer-style photoshoots, adds irresistible pull to purchasing decisions.

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Interestingly, seasonal and thematic marketing is heating up. Whether it’s "fall hygge," winter gifting, or spring refreshes, retailers are tailoring product drops and promotions to match emotional moods and holidays. The result? Consumers are motivated year-round, not just during cold months.

Even as demand scales, the appeal of personalized and customizable throws is rising. Monograms, initials, custom colors, and bespoke size options make these cozy companions feel uniquely yours. Gift-givers and self-care buyers alike are drawn to this personalization trend.

On the flip side, supply-chain and cost challenges can't be ignored. Premium materials and rising raw-material prices can strain margins. Shipping bulky goods like plush blankets incurs significant logistics costs too. Yet, savvy retailers and manufacturers are responding by optimizing packaging, regional warehousing, and stocking hybrid ranges mixing high-end options with more budget-friendly basics.

So, how does this all translate to market performance? Growth projections are bright. With a strong intersection of comfort demand, stylish home trends, and sustainability values, industry reports commonly forecast consistent, mid-single-digit to higher growth. As lifestyles center more around home life, demand for premium blanketing products is unlikely to fade anytime soon.

Now, why this matters for the IndustryToday readership:

• Manufacturers innovate with eco-textiles, flexible production of limited-edition prints, and make sustainability a strategic advantage.
• Retailers leverage e-commerce, lifestyle bundles (e.g., “cozy night in” kits), and personalized offerings to engage emotionally with consumers.
• Interior designers and influencers incorporate throws as mood-enhancing decor pieces that can transform environments instantly.
• Logistics and operations teams consider smart packaging, seasonally adjusted inventory, and regional fulfilment to improve margins.

In a world where homes are more than just places to live, blankets and throws are stitched deeply into comfort, expression, and well-being. From plush textures to eco-conscious materials, from stylish home décor to seamless online experiences, the market is blanketing opportunity across multiple fronts. Whether your interest lies in manufacturing, retailing, or creating home-as-haven experiences, now is the time to cozy up to this growing market.

Table of Contents…

SECTION I: EXECUTIVE SUMMARY AND KEY HIGHLIGHTS

SECTION II: SCOPING, METHODOLOGY AND MARKET STRUCTURE

SECTION III: QUALITATIVE ANALYSIS

SECTION IV: QUANTITATIVE ANALYSIS

SECTION V: COMPETITIVE ANALYSIS ........

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