Biscuits Market Growth: Premium Offerings and Health-Conscious Trends Shaping the Industry

Biscuits Market: Growth Driven by Health-Conscious Consumer Demand and Premium Offerings

The Global Biscuits Market was valued at USD 122.96 billion in 2023 and is projected to grow at a CAGR of 5% from 2024 to 2030, reaching USD 173.02 billion by 2030. The market is primarily driven by growing health consciousness, the rise of premium and gourmet biscuits, and increased availability through hypermarkets, supermarkets, and online retail platforms. Companies like Mondelez International, Nestlé, and Britannia are adapting to consumer preferences with innovative products, including healthier and plant-based options.

Country-Specific Developments:

Vietnam: Biscuits Market Growth in Vietnam

Vietnam’s growing demand for biscuits is driven by increasing disposable incomes and a shift toward more premium products. VinaFood is expanding its portfolio of biscuits, particularly in the health-conscious segment, offering lower-calorie and sugar-free options to cater to the evolving tastes of Vietnamese consumers.

Thailand: Biscuits Market Opportunities in Thailand

In Thailand, the demand for biscuits is rising, particularly for premium and healthy snack options. Thai Food Products is responding to this trend by launching biscuits with organic ingredients, meeting the demand for healthier alternatives in the Thai market.

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Japan: Biscuits Market Trends in Japan

Japan’s biscuits market is expanding, particularly with a growing preference for healthy and indulgent biscuits. Meiji Co. continues to innovate with new product lines, offering unique flavors that cater to both health-conscious consumers and those seeking premium snack options.

South Korea: Biscuits Market Updation in South Korea

South Korea is experiencing a shift toward premium biscuits, with an emphasis on health benefits such as low sugar and high fiber content. Lotte Confectionery is updating its biscuit offerings by adding nutritional ingredients like oats and whole grains to meet consumer demand.

Singapore: Biscuits Market Opportunities in Singapore

Singapore is embracing the demand for healthier biscuits, with growing interest in vegan and gluten-free products. The Garden of Life has entered the market with plant-based biscuits, meeting the demand for sustainable and ethical snack options in the region.

United States: Biscuits Market Growth in the USA

The U.S. market for biscuits is experiencing strong growth, driven by increasing demand for premium biscuits and healthier snack alternatives. Mondelez International continues to lead the market with its Oreo and BelVita brands, expanding into healthier biscuit lines, such as lower-sugar and whole-grain options.

China: Biscuits Market Consolidation in China

China’s biscuits market is consolidating as larger companies expand their reach in the country. Nestlé has launched a series of plant-based biscuits under its Garden Gourmet brand, aligning with the country’s growing trend for sustainable and health-conscious food products.

Austria: Biscuits Market Trends in Austria

Austria’s demand for premium biscuits is on the rise, particularly in urban areas where consumers have a higher preference for indulgent and healthy biscuits. Spar Austria is capitalizing on this trend by introducing gourmet and health-oriented biscuits in supermarkets.

Belgium: Biscuits Market Opportunities in Belgium

Belgium’s growing preference for premium biscuits is driving market opportunities. Lotus Bakeries continues to innovate with its speculoos biscuits, focusing on high-quality ingredients and sustainable production methods to attract Belgian consumers.

Germany: Biscuits Market Growth in Germany

Germany’s biscuits market is evolving, with a strong demand for both traditional and health-oriented biscuits. Bahlsen is one of the leading brands, offering innovative options, such as sugar-free and whole-grain biscuits, to meet the increasing demand for healthier products.

France: Biscuits Market Updation in France

In France, the demand for high-quality biscuits is increasing, particularly for those made with natural ingredients. Lu Biscuits is updating its product lines to include healthier options that cater to the French preference for gourmet, organic, and artisanal products.

Italy: Biscuits Market Trends in Italy

Italy is experiencing significant growth in the premium biscuit segment, with a focus on quality and authentic flavors. Barilla is expanding its portfolio to include organic and health-conscious biscuits that cater to the Italian market’s demand for healthier snack options.

Spain: Biscuits Market Growth in Spain

In Spain, the biscuits market is growing with an increasing interest in healthier alternatives. Galletas Gullón is expanding its product line to include high-fiber and sugar-free biscuits, meeting the needs of Spanish consumers who are focused on health and wellness.

United Kingdom: Biscuits Market Updation in the UK

The UK continues to experience growth in the biscuits market, particularly in the premium and healthy segments. McVitie's is introducing new products aimed at health-conscious consumers, with an emphasis on natural ingredients and low-calorie options.

Canada: Biscuits Market Opportunities in Canada

Canada’s biscuits market is witnessing growth, driven by rising demand for both indulgent and healthier snack options. Weston Foods is responding to this by introducing biscuits with plant-based ingredients, catering to the increasing demand for sustainable snacks.

Key Takeaways:

The Biscuits Market is projected to grow from USD 122.96 billion in 2023 to USD 173.02 billion by 2030, at a CAGR of 5%.

Health-conscious consumers are driving the demand for low-calorie, low-fat, sugar-free, and plant-based biscuits across global markets.

Key players like Mondelez International, Nestlé, and Britannia are expanding their offerings to cater to the growing demand for healthier and premium biscuit products.

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Analyze the growth opportunities within various product segments in the Biscuits industry : 

by Flavor Type

Plain

Chocolate

Sour Cream

Cheese

Spiced

Fruits and Nuts

by Product Type

Sweet Biscuits

Savory

Crackers

Filled/Coated

Wafers

The worldwide biscuit market is divided into five product categories: wafers, filled/coated, crackers, savory, and sweet biscuits. Over the course of the forecast period, the worldwide biscuits market is anticipated to expand at a higher CAGR of 5.35% for the Sweet Biscuits category. Due to their delicious flavor, high energy level, and accessibility, sweet biscuits are a global favorite. Sweet biscuits are very well-liked by consumers due to their high nutritional value. Due to the expanding supermarket industry, which is anticipated to spur growth for fully prepared snacks and improved customer access, the sweet biscuits category is anticipated to flourish throughout the projected period.

by Source

Wheat

Oats

Millets

by Distribution Channel

Supermarket/Hypermarket

Convenience Store

Specialty Store

•Online Retail

The global biscuit market is divided into four segments based on the distribution channel: specialty stores, convenience stores, supermarkets/hypermarkets, and online retail. Over the course of the forecast period, the online retail segment of the global biscuits market is anticipated to rise at a higher CAGR of 4.98%. Because internet commerce offers more savings and a greater selection of products, the online platform gains popularity because it allows customers to order products and have them delivered right to their home.

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Identify the key players dominating the Global Biscuits Market.

1. Britannia Industries

2. Walkers Shortbread Ltd

3. Parle Products Pvt Ltd

4. Burton's Biscuit Company

5. Yildiz Holding Inc.

6. Bahlsen GmbH & Co. KG

7. Campbell Soup Company

8. Nestle SA

9. Kraft Foods Group, Inc.

10. Lotus Bakeries NV

11. Dali Food Group Co, Ltd.

12. The Hershey Company

13. Kambly SA

14. United Biscuits Company

15. Ulker Biskuvi Sanayi A.S.

16. Cornu AG

Examine the role of pricing strategies in shaping Reclaimed Regenerative Thermal Oxidizer choices.

♦ What are the key challenges facing the Biscuits Market in the coming years

♦ How are technological advancements shaping the growth of the Biscuits Market?

♦ What is the market share distribution across different segments in the Biscuits Market?

♦ Which customer demographics are driving demand in the Biscuits Market?

♦ How are sustainability practices influencing the Biscuits Market?

♦ What role do social media and influencer marketing play in promoting products in the Biscuits Market?

♦ What are the regulatory factors affecting the Biscuits Market?

♦ What are the major innovations in product development within the Biscuits Market?

♦ How are the economic conditions impacting consumer spending on Biscuits products?

♦ What partnerships or collaborations are being formed within the Biscuits industry

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Take a closer look at the breakthrough technologies shaping the industry.

Past Size and Competitive Landscape

• Past Pricing and price curve by region

• Size, Share, Size Forecast by different segment

• Dynamics Growth Drivers, Restraints, Opportunities, and Key Trends by Region

• Segmentation A detailed analysis by segment with their sub-segments and Region

• Competitive Landscape Profiles of selected key players by region from a strategic perspective

Unlock key findings to adapt to shifting business dynamics.

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