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Biscuits Market Demand Rising with 5% CAGR, Estimated to Hit USD 173.02 Billion by 2030
Biscuits Market Set to Reach $173.02 Billion by 2030, Driven by Health Trends and Premiumization
The Biscuits Market Size valued at $122.96 billion in 2023, is projected to grow at a Compound Annual Growth Rate (CAGR) of 5%, reaching approximately $173.02 billion by 2030.This growth is propelled by rising health consciousness among consumers and a burgeoning demand for premium and gourmet biscuit varieties.
Market Growth Drivers and Opportunities
The biscuits market is experiencing significant expansion due to several key factors:
- Health-Conscious Consumer Behavior: A shift towards healthier lifestyles has led consumers to seek low-calorie, low-fat, and sugar-free biscuit options. This trend has encouraged manufacturers to innovate, introducing products made with natural ingredients and devoid of artificial additives. For instance, brands like Britannia and Parle have expanded their portfolios to include grain-based and sugar-free biscuits targeting health-aware consumers.
- Expansion of Retail Channels: The widespread availability of biscuits through hypermarkets, supermarkets, and online platforms has enhanced consumer access to a diverse range of products. This proliferation allows consumers to explore various flavors, textures, and quality levels, contributing to market growth.
- Premiumization and Gourmet Trends: There's a growing consumer willingness to invest in high-quality, gourmet biscuits featuring exotic ingredients and unique flavors. Brands are responding by emphasizing premium offerings with superior packaging, appealing to discerning palates.
- Urbanization and Lifestyle Changes: Rapid urbanization and busier lifestyles have increased the demand for convenient snack options. Biscuits, being portable and ready-to-eat, align well with the needs of on-the-go consumers, further propelling market expansion.
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Segmentation Analysis
The biscuits market is segmented based on product type, ingredient composition, distribution channel, and region:
- By Product Type: The market includes sweet biscuits, savory biscuits, filled biscuits, and wafers. Sweet biscuits hold a significant share due to their widespread popularity, while savory biscuits are gaining traction among health-conscious consumers seeking low-sugar alternatives.
- By Ingredient Composition: Segments include gluten-free, organic, and conventional biscuits. The gluten-free segment is expanding, driven by increasing awareness of gluten intolerances and a growing preference for gluten-free diets.
- By Distribution Channel: Biscuits are distributed through supermarkets/hypermarkets, convenience stores, online retailers, and specialty stores. The online retail segment is experiencing rapid growth, attributed to the convenience of e-commerce and the increasing penetration of smartphones and internet services.
- By Region: Geographically, the market is divided into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. Each region exhibits unique consumption patterns influenced by cultural preferences and economic factors.
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Country-Level Analysis
- United States: The U.S. biscuits market is projected to reach an estimated value of $17.02 billion by 2032. This growth is driven by the availability of a wide range of brands offering diverse flavors, shapes, and sizes. The trend towards healthier snacking options has led manufacturers to introduce products with reduced sugar and organic ingredients to meet consumer demand.
- Germany: In Germany, there is a strong preference for high-quality, artisanal biscuits. The market is characterized by a demand for organic and whole-grain products, reflecting the country's health-conscious consumer base. Local bakeries and established brands are focusing on traditional recipes with a modern twist to appeal to both traditionalists and younger consumers.
- China: China's biscuits market is experiencing rapid growth, driven by urbanization and a growing middle class with increased disposable income. Consumers are showing interest in both traditional and Western-style biscuits, leading to a diverse market landscape. Mondelez International's acquisition of a majority stake in Chinese cake and pastry maker, Evirth, underscores the market's potential.
- United Kingdom: The UK biscuits market is characterized by a strong tradition of biscuit consumption, with consumers favoring both classic and innovative flavors. The market has seen a rise in demand for premium and indulgent biscuits, as well as healthier options. The recent passing of Sir Jim Walker, who transformed Walker's Shortbread into a global brand, highlights the enduring appeal of traditional biscuit recipes.
- Australia: Australia's biscuits market is witnessing growth, particularly in the gluten-free segment. Arnott's, a leading biscuit manufacturer, has significantly expanded its gluten-free range, investing millions into its Adelaide manufacturing hub. Since launching their gluten-free line in 2021, sales have soared, reflecting a growing consumer demand for such products.
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Competitive Analysis
The biscuits market is highly competitive, with key players implementing various strategies to maintain and enhance their market positions:
- Mondelez International: As a leading player, Mondelez reported better-than-expected third-quarter revenue and profit, driven by increased product prices and steady demand. The company's focus on brand loyalty and strategic acquisitions, such as the majority stake in Chinese cake and pastry manufacturer Evirth, has strengthened its market presence.
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