BIS Research Empowers Automotive Industry with Precision-Driven Primary Market Research Services

BIS Research, a global leader in B2B market intelligence and advisory services, announced the expansion of its Primary Market Research (PMR) Services for the automotive industry. Designed to deliver actionable automotive insights, validated data, and strategic intelligence, these services help automotive companies navigate disruption, strengthen decision-making, and accelerate innovation in electric vehicles (EVs), connected cars, autonomous driving, and aftermarket solutions. 

The Role of Primary Market Research in the Automotive Industry 

The automotive industry is experiencing its most transformative era with electrification, autonomous vehicles, connected mobility, supply chain shifts, and evolving consumer demand. Traditional secondary data sources often fail to capture the granularity of market dynamics. 

Primary market research for automotive bridges this gap by directly gathering intelligence from OEMs, Tier-1 suppliers, fleet operators, regulators, dealers, and end-users. BIS Research leverages its 10,000+ global experts to conduct in-depth interviews, targeted surveys, and market validations to provide authentic, real-time intelligence. 

This structured approach includes: 

• Validation of automotive production forecasts and EV adoption data 
• Segmentation verification across vehicles, propulsion types, and regions 
• Market sizing accuracy with detailed splits for North America, Europe, Asia-Pacific, and emerging markets 
• Stakeholder perspectives from OEMs, suppliers, regulators, and mobility service providers 

Leverage Comprehensive Primary Market Research to Inform Your Strategic Decisions and Drive Sustainable Growth. Contact BIS Research to Access Data-Validated Insights and Expert Guidance Tailored to Your Industry’s Unique Needs. 

Why Automotive Organizations Choose BIS Research 

Automotive organizations across the mobility ecosystem rely on BIS Research for its precision-driven primary research solutions. The firm addresses the industry’s most critical vectors: 

Connected Vehicle Market Research 

The future of connected cars lies in enabling data exchange, vehicle-to-everything (V2X) communication, and software-defined platforms. BIS Research tracks connected car technologies, data monetization models, and digital service adoption trends, ensuring companies remain competitive in the connected vehicle market. 

Autonomous Vehicle Market Insights 

The autonomous vehicle market is rapidly evolving with ADAS, LiDAR, AI-powered perception, and driverless software platforms. BIS Research delivers autonomous vehicle insights by analyzing vision systems, sensor technologies, computing power, and regulatory readiness, helping companies build safer, smarter mobility solutions. 

Shared and Urban Mobility Market Research 

With the rise of mobility-as-a-service (MaaS), ridesharing, car-sharing, and subscription-based mobility models are disrupting traditional ownership. BIS Research studies urban mobility trends, business models, and partnerships shaping the shared mobility value chain. 

Electric Vehicle (EV) Market Research 

The EV market is surging with policy incentives, consumer demand, and charging infrastructure expansion. BIS Research identifies EV adoption drivers, battery technology trends, charging behavior, and supplier mapping, helping companies capture emerging EV market opportunities. 

Auto Parts & Electronics Market Intelligence 

The automotive parts and electronics market is crucial for safety, efficiency, and sustainability. BIS Research conducts deep dives into semiconductors, sensors, thermal systems, and battery components, providing clarity on automotive supply chain strategies and growth areas. 

Through these focus areas, BIS Research enables companies to develop winning product strategies, optimize R&D, and accelerate time-to-market. 

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Methodology: From Insights to Impact 

BIS Research deploys a robust automotive market research methodology that blends secondary data with primary validation. Secondary sources include OICA, IEA, ACEA, ICCT, and NHTSA databases, while primary interviews, surveys, and expert panels ensure data accuracy. 

Key Features of BIS Research’s PMR for Automotive: 

• Direct Expert Engagement – OEMs, regulators, engineers, procurement heads, and fleet managers. 
• Consumer & Dealer Surveys – Insights on buyer intent, EV adoption, and aftersales service needs. 
• Regional Market Intelligence – Tracking unique regulations, infrastructure, and cultural adoption barriers. 
• Fleet & Mobility Insights – Electrification strategies, subscription demand, and operating cost analysis. 

The outcome is a 360-degree automotive market view, designed to guide strategy, reduce risks, and unlock new growth opportunities. 

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Benefits for Automotive Clients 

BIS Research’s primary market research services for automotive deliver tangible benefits: 

• Reduced Market Entry Risk – Avoid costly missteps through precise EV and automotive supply chain insights. 
• Accelerated Innovation – Align product development with consumer adoption signals and technology readiness. 
• Competitive Benchmarking – Evaluate peers across EVs, autonomous driving, and connected mobility. 
• Regulatory Readiness – Access compliance intelligence across the U.S., EU, APAC, and emerging markets. 
• Growth Roadmaps – Data-backed strategies for product launches, pricing, and market expansion. 

One of BIS Research’s automotive client noted: 

“BIS Research’s in-depth interviews gave us actionable insights that shaped a successful business case. Their team was flexible, responsive, and delivered timely interim and final reports that made decision-making easier.” 

Impact Across Automotive Segments 

BIS Research’s PMR services have created value across: 

• EV Market Research – Charging behavior, battery swapping, supplier ecosystems. 
• Autonomous Vehicle Insights – Pilot project evaluations and consumer trust studies. 
• Connected Car Research – Digital service adoption, telematics, and infotainment. 
• Commercial Vehicle Research – Fleet electrification timelines, TCO analysis, regulatory pathways. 
• Aftermarket Intelligence – Predictive maintenance, digital aftersales, and replacement cycles. 

The Future of Primary Research in Automotive 

As the industry moves toward software-defined vehicles, AI-driven design, and sustainability, primary research in automotive will become indispensable. From battery chemistry adoption studies to autonomous driving readiness, validated insights will determine success in billion-dollar investments. 

BIS Research continues to be the trusted partner for global automotive intelligence, ensuring clients gain real-world, data-driven clarity to outpace disruption. 

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About BIS Research 

BIS Research, recognized as a top automotive market research company, specializes in deep tech, mobility, and advanced manufacturing research. The company publishes over 200 reports annually and supports 1,500+ global clients including Fortune 500 companies. 

With access to 10,000+ experts, 25,000+ expert calls, and a proven methodology, BIS Research empowers organizations with evidence-based insights across EVs, autonomous driving, connected mobility, aftermarket parts, and automotive electronics. 

Frequently Asked Questions (FAQs) 

What is Primary Market Research in the Automotive Industry? 

Primary market research in automotive involves direct data collection from OEMs, suppliers, regulators, fleet operators, and consumers. It validates market forecasts, identifies adoption barriers, and provides real-world automotive insights beyond secondary data. 

Why is EV Market Research Critical Today? 

The electric vehicle market is evolving rapidly with battery innovations, charging networks, and supportive regulations. EV market research helps companies identify adoption drivers, consumer behavior, and supplier ecosystems—reducing risks in investment and market entry. 

How Does PMR Support Autonomous Vehicle Development? 

Autonomous vehicle research provides direct insights from regulators, OEMs, and technology providers. It captures readiness levels, trust-building measures, and adoption barriers—ensuring companies align R&D with real-world autonomous driving trends. 

What Are the Benefits of Connected Car Research? 

Connected car research helps companies assess data monetization opportunities, telematics adoption, and infotainment demand. It provides clarity on consumer expectations for connected vehicle ecosystems. 

How Does Primary Research Help the Automotive Aftermarket? 

The automotive aftermarket benefits from PMR through insights into replacement cycles, predictive maintenance, digital service models, and consumer repair preferences. This intelligence ensures aftermarket players capture evolving service opportunities. 

Which Regions Are Emerging Hotspots for Automotive Growth? 

Regions like Asia-Pacific, Latin America, and the Middle East are seeing rapid EV adoption and mobility innovation. PMR helps assess infrastructure readiness, affordability, and regulatory frameworks, guiding global expansion strategies.