Manufacturing Industry Today

The U.S. Generator Rental Market is Projected to Reach $3.24 Billion by 2029 - Exclusive Focus Insight Report by Arizton

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Published 23 May 2024

According to Arizton's latest focus insight report, the U.S. generator rental market is growing at a CAGR of 3.85% during the forecast period.

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Rising Frequency of Power Outages: The rising power outages, whether due to severe weather events, grid vulnerabilities, or maintenance activities, are a key driver for generator rentals. Over the past 20 years, the number of power outages caused by bad weather has increased, placing pressure on the aging electrical grid in the U.S. The frequency and length of power outages have grown due to this. Businesses and industries recognize the importance of reliable backup power sources to ensure uninterrupted operations, creating a heightened demand for generator rental services.

Rising Events and Temporary Power Needs: Hosting events, festivals, and temporary installations creates a substantial demand for generator rentals in the U.S. Events ranging from music festivals to corporate gatherings require reliable power sources for lighting, sound systems, catering equipment, and other essential components. Generator rental companies cater to this demand by providing temporary power solutions tailored to the unique requirements of various events, contributing to the market's overall growth.


  • The diesel generator rental market has the largest market share by revenue in the fuel type segment in 2023. Factors such as high reliability, ease of use, and high demand from large-scale industries have propelled the growth of diesel generator rental in the region. The segment is expected to maintain dominance due to the high demand from players in several sectors with large-scale operations. Despite reservations and resistance from environmental groups, regulators and localities reluctantly approve diesel as a primary source of power generation due to low electric grid reliability.
  • Based on the power rating, the <75KVA market is growing significantly, with the fastest CAGR of 5.46% during the forecast period. Generators with a capacity of less than 75KVA are growing significantly due to their versatility and suitability for small-scale applications. They are commonly used for events, residential backup power, and smaller construction projects across the U.S., providing a reliable power source for modest energy demands.
  • The continuous power application segment is growing at the highest CAGR of 4.32%% during the forecast period. Continuous power generators are often deployed in industrial settings where a reliable and uninterrupted power supply is essential for constant manufacturing. These generators ensure that industrial operations run seamlessly without disruptions. As these generators provide power without disruptions, the demand for continuous generators increases.
  • The construction sector by end-users accounted for the largest revenue share owing to the high adoption by the construction industry to provide temporary power solutions to construction sites. The U.S. generator rental market caters to remote and off-grid applications, including construction sites in remote locations, mining operations, and events held in areas with limited access to the main power grid.

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  • Fuel Type (Revenue)
  • Diesel
  • Natural Gas
  • Others  
  • Power Rating (Revenue)
  • <75KVA
  • 75-375KVA
  • 376-1000KVA
  • >1000KVA  
  • Application (Revenue)
  • Standby Power
  • Continuous Power
  • Peak Shaving
  • End-User (Revenue)
  • Construction
  • Retail
  • Oil & Gas
  • Mining
  • Events
  • Utilities
  • I.T. & Data Centers
  • Manufacturing
  • Others      


Key Vendors

  • Aggreko
  • Ashtead Group
  • Atlas Copco
  • Herc Rentals
  • United Rentals

Other Prominent Vendors

  • Aksa Power Generation
  • AquaTech USA
  • Carrier
  • Caterpillar
  • Cummins
  • Daikin
  • Doosan Portable Power
  • Duthie Power Services
  • Generac Power Systems
  • Grandwatt
  • H&E Equipment Services
  • Home Depot
  • Kohler
  • Nishio
  • Prime Power Rentals
  • R.S. Equipment
  • Red-D-Arc
  • Taylor Power Systems
  • Trinity Power

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