North America Jewelry Market Set to Grow from USD 88.50 Billion in 2024 to USD 112.04 Billion by 2030, Driven by Volume Expansion and Shifting Consumer Trends – Arizton

The North America jewelry market is projected to grow from USD 88.50 billion in 2024 to USD 112.04 billion by 2030, at a steady CAGR of 4.01%, according to Arizton’s latest research. This growth is driven by increasing consumer demand for sustainable, ethically sourced products and a shift toward digital-first shopping experiences, including AI-powered design, virtual try-ons, and personalized offerings.

Report Scope:

Market Size (2030): USD 112.04 Billion

Market Size (2024): USD 88.50 Billion

CAGR (2024-2030): 4.01%

Historic Year: 2021-2023

Base Year: 2024

Forecast Year: 2025-2030

Market Segmentation: Product Type, Material Type, Category, Age Group, Gender, Sales Channel, and Geography

Geographic Analysis: U.S. and Canada

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Luxury Meets Responsibility: Sustainability Transforms the Jewelry Landscape

Sustainability is rapidly becoming a central focus in the global jewelry industry, as consumers demand greater environmental and ethical accountability. Shoppers now prioritize materials like recycled metals, lab-grown diamonds, and ethically sourced gemstones, while also valuing circular design, favoring products that are repairable, recyclable, or upcycled.

Leading brands are responding. In 2023, Tiffany & Co. expanded its sustainability initiatives by aligning with LVMH’s Code of Conduct, adopting renewable energy, and launching eco-conscious efforts like Love for Our Oceans. Meanwhile, Prada’s 2022 Eternal Gold collection introduced high jewelry made entirely from 100% recycled gold. As consumer expectations evolve, sustainability is becoming a key factor in product innovation and brand loyalty across the luxury jewelry market.

Recent Market Activities in the North America Jewelry Sector

• Hey Harper Launches 'ICONS' in the UK (2023): Portugal-based luxury jeweler Hey Harper introduced its new capsule collection ICONS in the UK market. The line features bold pieces such as the GILDED THORNS Ear Cuff, PETALS SPIRAL Bracelet, CRYSTAL BLOOM Ring, and GARDEN OF LIGHT Brooch.
• Signet Strengthens Global Design and Supply Capabilities (2024): Signet continued to drive innovation by aligning with global design trends and launching new collections through strategic partnerships.

AI-Driven Jewelry Market: Redefining Design, Operations, and Customer Experience at Scale

The North American jewelry market is embracing a quiet revolution and it’s powered by AI. From how designs are imagined to how customers shop, artificial intelligence is bringing speed, personalization, and a new layer of creativity to the industry. Designers are now using AI to create unique pieces tailored to customer preferences. These smart tools analyze trends, past purchases, and style data to generate designs that feel both fresh and personal. In 2024, the NEW VERTU AI Ring launched as a standout example, blending luxury design with smart features like heart rate and sleep tracking.

AI is also helping brands move faster. In 2023, Pandora teamed up with o9 Solutions to bring AI into its planning process making it easier to predict demand, manage inventory, and respond to what customers want in real time. Personalization is another key frontier. AI-powered customization tools allow consumers to co-create pieces based on individual taste, budget, and style making the jewelry buying journey more interactive, efficient, and emotionally resonant.

Consumer Preferences: A Shift Toward Experience, Personalization, and Purpose

• Experience over ownership: Millennials and Gen Z favor meaningful brand interactions, such as exclusive events and storytelling.
• Customization matters: Consumers seek personalized options like engraving to reflect individuality.
• Digital-first journey: Virtual try-ons and AR tools are now standard expectations.
• Sustainability-focused: Ethical sourcing and transparent practices are essential.
• Heritage appeal: Premium buyers still value rare metals and artisanal design.
• Influencer impact: Celebrity collaborations shape trend adoption.
• Luxury as identity: Rising incomes continue to drive demand for high-end pieces.

Virtual Try-On Tech Gains Traction in North American Jewelry Market

Virtual try-on technology is redefining how consumers shop for jewelry online, combining real-time rendering, 3D visualization, and hand or face tracking to deliver a more confident and personalized shopping experience.

By allowing customers to preview pieces before purchase, virtual try-ons are reducing hesitation and driving higher conversion rates. Brands like Pandora and Kendra Scott are already seeing results, reporting improved customer satisfaction and stronger digital sales. As AI and machine learning enhance personalization, and 3D imaging sharpens realism, virtual try-ons are fast becoming a strategic growth driver across North America’s digital jewelry market.

Regional Spotlight: U.S. Leads, Canada Rises in North America’s Jewelry Market

 The U.S. region dominated the North America jewelry market because of the increasing affluent consumer base and rising demand from younger demographics. Moreover, the market in the United States is highly competitive as it consists of several major vendors such as Pandora and Signet Jewelers, among others, which cater to customers worldwide.

 Furthermore, Canada is growing at the growth rate of around 6.00% during the forecast period owing to the presence large number of high-net-worth individuals and increasing immigrants from countries like India, where jewelry as an investment is a popular choice. For instance, as of early 2025, Canada approved around 834,010 temporary resident applications, with Indian nationals accounting for about 45.8% of the total.

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Key Company Profiles

• LVMH
• Signet Jewelers
• Pandora
• Harry Winston
• Richemont

Other Prominent Vendors

• Cartier
• Hermes
• David Yurman
• Grown Brilliance
• Alex and Ani
• Alexis Bittar
• BaubleBar
• Ben-Amun
• Brilliant Earth
• Catbird
• CHANEL
• Chan Luu
• Dorsey
• Fantasia by DeSerio
• Gorjana
• Graff
• IPPOLITA
• John Hardy
• VRAI
• Aether
• Valentino Garavani
• Swarovski
• HStern
• Chopard
• The Clear Cut
• Boucheron
• MIKIMOTO
• Mejuri
• Charles & Colvard
• Camille Jewelry
• Astrid & Miyu
• Le Vian
• TACORI
• Simon G. Jewelry

Market Segmentation & Forecast

Product

• Rings
• Necklaces
• Earrings
• Bracelets
• Other Products

Material

• Diamond
• Gold
• Platinum
• Other Materials

Category

• Unbranded
• Branded

Age Group

• Below 25
• 25-44
• 45 & Above

Gender

• Female
• Male

Sales Channel

• Offline
• Online

 Geography

• North America
• The U.S.
• Canada

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What Key Findings Will Our Research Analysis Reveal?  

·        What is the growth rate of the North America jewelry market?

·        How big is the North America jewelry market?

·        Which region dominates the North America jewelry market share?

·        What are the significant trends in the North America jewelry market?

·        Who are the key players in the North America jewelry market?

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