Manufacturing Industry Today

Lanner Expands EMEA Channel Network with New Partner in Turkey

CodeArt Set to Increase Market Share of WITNESS and Support Growth Strategy in Key Territory
Published 29 January 2013

Henley-in-Arden, UK - 29 January 2013 - Lanner, a provider of simulation software proven to maximise performance and optimise resources, today announced an agreement with Turkey-based CodeArt Software Systems. The partnership will see CodeArt increase market share in the territory through selling and supporting Lanner's flagship WITNESS process simulation software.

CodeArt, a specialist in the provision of business software, consultancy and training will capitalise on its many years of experience in the provision of software simulation, combined with a strong manufacturing customer base, to increase awareness and adoption of WITNESS.

Key markets include the automotive industry, where Ford and Renault are already seeing benefits from using the software, as well as wider manufacturing, logistics & supply chain and financial services. "Despite the vast number of manufacturers which currently operate in Turkey, the benefits of process simulation are as yet not widely recognised. Given the profile of manufacturing in the region, we believe there is a huge opportunity for organisations to exploit these benefits to optimise processes, and improve both the efficiency and productivity of their operations, thus helping them to thrive in a highly competitive global marketplace," comments Bilgehan Doğaç, CEO, CodeArt Software Systems.

"Our channel strategy in EMEA is a core part of our growth ambition, and establishing partnerships with organisations which possess deep domain expertise in our core markets is crucial to achieving this growth," comments David Jones, CEO, Lanner. "Having completed a number of successful projects in Turkey with manufacturers including Ford and Renault, we are committed to extending our reach in the region and welcome CodeArt to our network of EMEA channel partners."

"Having undertaken our WITNESS training with CodeArt, we welcome this partnership and look forward to working on bigger projects with them in the near future," comments Nergun Narcin, Training Consultant, Renault (Turkey). "Working with an experienced local company in this field enables us to really maximise our investment in WITNESS and gain competitive advantage in the market."

"As a long standing user of WITNESS across our global manufacturing operations, we are seeing immense value as a result of the local expertise and support facilitated by Lanner's relationship with CodeArt." comments Ismail Kiraci, Automotive Logistics Professional, Ford (Turkey).

Join the discussion: #LannerexpandschannelCodeArt Ends About Lanner Any business can use the proven simulation software and services delivered by Lanner to maximise its performance and optimise the use of resources. Lanner is an international company with headquarters in the UK. Its simulation software has delivered answers for commercial businesses and government organisations since 1979, helping them move toward operational perfection. Lanner's customers include some of the largest and most successful organisations in the world and its technology is embedded within leading software vendors' products.

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